GivenGain: Campaign Planning 2013

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GivenGain: Campaign Planning 2013

  1. 1. GIVENGAIN:CampaignPlanningColin HabbertonGivenGain Foundationcolin@givengain.comQ2 2013
  2. 2. • US represents more than ½ the global online philanthropic market• Globally more than $40 billion in online donations and growing• Over ZAR 300 billion per year• New world• No boundaries, no limitsFundraising in the Digital AgeEstimates in:• 2001 = $550 Million• 2003 = $1.9 Billion• 2005= $4.53 Billion• 2006= $6.87 Billion• 2007 = $10.44 Billion• 2008 = $14.64 Billion• 2009 = $15.48 Billion• 2010 = $17.65 Billion• 2011 = $20.29 BillionSource: tedhart.com and HarvardUniversity Initiative on SocialEnterprise & Network for Good
  3. 3. 3The Web: The World We live in
  4. 4. The GivenGain Platform
  5. 5. 5Campaign Process
  6. 6. 6Campaign Planning
  7. 7. 7ResourcesWebsites• www.charitywater.org• www.mashable.com• www.ngopulse.org• www.givengain.comNewsletters• Sofii.org• Idealware• JustGiving• Network for Good• Katya’s Non-Profit Marketing Blog
  8. 8. GIVENGAIN:CampaignPlanningColin HabbertonGivenGain Foundationcolin@givengain.comQ2 2013

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