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Intranet ImpactADVATERA
VOLKER GRÜNAUER
@REKLOV
Intranet user maturity
DISCOVERY
LOYALTY
ACCEPTANCE
INTERACTION
RETENTION
Quality content, usability,
easy to understand g...
Why?
Why do we win/lose people in that phase?
How?
How can we overcome these barriers?
What?
What exactly do we need to do...
Measuring
Acceptance
Interaction &
retention
Discovery
& Attraction
Number of profiles,
number of log ins,
…
Number of up-...
@REKLOV, HTTP://MY.ADVATERA.COM
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Intranet Impact

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Intranet Impact

  1. 1. Intranet ImpactADVATERA VOLKER GRÜNAUER @REKLOV
  2. 2. Intranet user maturity DISCOVERY LOYALTY ACCEPTANCE INTERACTION RETENTION Quality content, usability, easy to understand goals and advantages Exploring, liking, downloading, consumption, commenting Frequently coming back and interact, re-targeting with triggers Understanding as work tool User discovers intranet (marketing, start screen, motivation…) Returning visitor discovers new functionality New visitor discovers intranet ATTRACTION
  3. 3. Why? Why do we win/lose people in that phase? How? How can we overcome these barriers? What? What exactly do we need to do to win users in that phase and bring them to the next level?
  4. 4. Measuring Acceptance Interaction & retention Discovery & Attraction Number of profiles, number of log ins, … Number of up- and downloads, comments, … Qualitative analyses, number of frequent active users, proactivity of users Whole company
  5. 5. @REKLOV, HTTP://MY.ADVATERA.COM

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