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Agenda Digital Leadership Forum 2015

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The digital leadership forum brings together digital, marketing and communication managers from large and mid-size organizations. It will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies including Heineken, Swisscom, Roland Berger and Beiersdorf.

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Agenda Digital Leadership Forum 2015

  1. 1. Advatera. Digital Leadership Forum 2015 Boutique conference for digital internal and external communications. 8th and 9th June, Vienna. 8th June: get-together 9th June: full-day conference
  2. 2. The Digital Leadership Forum, 9th June in Vienna, brings together digi- tal, marketing and communication managers from international organiz- ations and draws upon their real-wor- ld experiences to educate, inform, and inspire. It will be an exciting event with a great selection of guest speakers sharing their thoughts and practical case studies including Heineken, Swisscom, Roland Berger, Guardian and Beiersdorf. Let others real-life experiences of di- gital projects inspire you. Learn from digital transformations in large and mid-sized European organizations. This is an exclusive event for prac- titioners. Beside selected partners vendors, agencies and consultants are not allowed to take part. The whole agenda is advertisment free. Challenges which you have seen in digital, web or intranet projects have most certainly also been experienced by others. The exchange of experi- ences helps to keep costs down and sharpens one’s focus on essential success criteria. What digital challenges do you face? Practical information Down-to-earth case studies >> Real-life experiences from Philips, Swisscom, Tractive, UK Government, Beiersdorf, Guardian, Frankfurt School of Finance & Management, Roland Berger, Care UK, Linklaters, ... >> Completely sales pitch free agenda, no sponsored talks! This environment makes open and honest knowledge-sharing possible. >> The boutique conference for marketing, communication and digital managers Venue: Novomatic Forum Friedrichstraße 7 A-1010 Wien Österreich Organizer: Advatera. Hotels: 25hours Hotel (from € 120) Motel One Oper (from € 79) Levante Parliament (from € 125) Spiess & Spiess (from € 105, mention Advatera to get that rate) Date & Time: 8th June: Community of practice meeting and work- shop, starting at 12.30pm Get-together at Museumsquartier, 7pm 9th June: Full-day conference, starting at 8.45am Conference tickets: € 590 (excl. VAT) inclusive get-together. € 275 (excl. VAT) for Advatera members. Discounted easter rate until 8th May 2015. Sign up here: www.advatera.com/dlf info@advatera.com Or simply call +43 6232 37116 Sign up now! Workshops 8th June 12.30pm - 1pm Registration and lunch 1pm - 2pm Digital Transformation, talk by Erik M. Hartman 2pm - 4.30pm Establishing a internal communications frameworks from the ground up, Workshop by Anton Nebbe 2pm - 4.30pm Workshop: Change management for digital managers, Work- shop by Erik M. Hartman 4.45pm 6.30pm Guided walking tour through vienna
  3. 3. Room A Digital Transformation Room B Digital External Communications Room C Digital Internal Communications 9.00am - 9.30am Roundtables Discuss your current digital challenges with peers from all over Europe. 9.30am - 9.45am Opening thoughts by conference chair Volker Grünauer (ROOM A) 9.45am - 10.30am KEYNOTE. Digital Transformation and stakeholder engagement (ROOM A) Betony Kelly (UK), Head of Communications for the Enabling Strategy, UK Government Digital Service 10.30am - 11am Break & networking 11am - 11.30am Driving change through user experience, tools and methods for digital managers Steven Rieck (AT) Building Brand Affinity with the Next Social Generation, David Opp (DE), Social Media Manager, Frankfurt School of Finance & Management Intranet transformation @ Swisscom Thomas Maeder (CH), Swisscom 11.30am - noon Case study ‘Inside Out’: exceeding expec- tations by using real employee generated content Nanda Suwargana, Aegon (NL) Multi-app strategy for your organization Michael Hurnaus (AT), tractive (GPS pet tra- cking) Roland Berger Intranet Case Study Sabine Palos (DE), Roland Berger noon - 1pm Lunch & networking - Discuss your current digital challenges with peers from whole Europe. 1pm - 1.05pm Afternoon opening thoughts 1.05pm - 1.50pm KEYNOTE. Online merchandising in a news organisation - speaking to an individual Gareth Main (UK), Head of Online Merchandising, Guardian 1.50pm - 2.20pm Communicator’s guide to effective project planning Book author Anton Nebbe (UK), Close Brothers Social Culture Productivity Book author Anneliese Breitner (AT) Digital employee engagement at Care UK Susan Quain (UK), Care UK 2.20pm - 2.50pm Break & networking 2.50pm - 3.20pm Panel discussion (ROOM A) With Jasper Krog (Beiersdorf), Susan Quain (Care UK), Anneliese Breitner (Book author), Gareth Main (Guardian) Maximising the Benefits of Enterprise Social Networks Heather Stobbart (UK), Burberry (until June), Explore Digital 3.20pm - 3.50pm Sound like a human – BBC Case study, Debbie Sheringham (UK), BBC Becoming a content creator as a brand - from social to owned, Jasper Krog (DE), Beiersdorf Content life-cycle and information governance Angela Rossiter (UK), Linklaters 3.50pm - 4.15pm Townhall session - summarizing the conference, hosted by Erik M. Hartman What did we learn today? A fun session which summarizes the learning’s of today. 4.15pm - open end Get together Networking, wine and good food Advatera. Digital Leadership Forum Agenda 9th June 2015 get it organized.
  4. 4. Digital Leadership Forum 2015 Boutique conference for digital internal and external communications. 8th and 9th June, Vienna. Sign up now... Simply fill out the form and fax it to +43 6232 37116-99 or send it via email to info@advatera.com. After sending you are registered for the conference and will receive an invoice, arrival information and further details. Risk free as the ticket is transferable as well as cancellable. You may also sign up online at www.advatera.com/dlf Yes, we sign up for the Digital Leadership Forum, 9th June in Vienna. ______ conference tickets for € 590 each (excl. VAT). Sign up now and save: for orders placed after 8th May the ticket price of € 620 (excl. VAT) applies. Full price is € 690 (excl. VAT). Existing Advatera members get a discount. Tickets are not valid for agencies and consultants. Cancellation free of charge until 15th April. Tickets are transferable within your organization. We are member of the Advatera community of practice. Ticket price is € 275 (excl. VAT) instead of full price. We are interested in an Advatera membership (€ 1950 per year). Please send us further information on how that works. Date, signature name: email: phone: company: address for invoice: >> Real-life experiences >> Fully advertisement free agenda >> Meet peers from all over Europe >> The exchange of experiences helps to keep costs down Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. It is an advertise- ment free community of practice for practi- tioners. Digital managers from all over Europe are members in our network and meet frequent- ly in small groups to share, learn and grow. The Digital Leadership Forum is our yearly conference where also non-members are welcome. Advatera GmbH Haidermühle 30 5310 Mondsee Austria www.advatera.com info@advatera.com Who is Advatera? Why to join... We reserve the right to change the agenda and/or change the venue (only withinVienna). In the highly unlikely event of a cancellation of the conference, the ticket price will be refunded, all other costs and expenses can not be refunded.

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