Creative Commons CC+ Overview

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Creative Commons CC+ Overview

  1. 2. Jon Phillips Business + Community Developer [email_address]
  2. 3. share, reuse, and remix— legally
  3. 4. sf, nonprofit, small, 4.5yearsold, freelicenses, freetools, scientists, artists, authors, educators, business, bloggers, vloggers, lawyers, writers, developers, business, commerce
  4. 5. If you want to... content, then you need to ASK ! Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute
  5. 6. CC provides free licenses for content (creative works).
  6. 14. Pre-digital copying and sharing
  7. 15. Permissions Culture vs. Participatory Culture
  8. 16. Restrictions vs. Freedoms
  9. 17. All Rights Reserved.
  10. 18. No Rights Reserved.
  11. 19. Some Rights Reserved.
  12. 29. http://creativecommons.org/license/by/3.0 Unless otherwise noted, this work is licensed under a CC Attribution 3.0 unported license.
  13. 37. ~200-300 million pieces of CC licensed content on the web
  14. 38. Creative Commons lowers the transaction cost associated with reuse of creative works (content)...
  15. 39. Creative Commons has empowered the Sharing Economy to flourish.
  16. 40. Misconception Creative Commons licensing is not for business.
  17. 42. Sharing Economy Stereotypes sharing, notforprofit, illegal, free, small, limited, confusing, immature, unstable, risky, local, grassroots, custom, tshirt, jeans
  18. 43. Reality .
  19. 44. Sharing is cultural status quo.
  20. 46. Commercial Economy Stereotypes expensive, forprofit, distant, corporate, evil, unfriendly, complex, establishment, suit, tie, jetsetting, bigbusiness, faceless
  21. 47. Reality.
  22. 48. Transactions have a cost.
  23. 49. How may sharing be sustainable?
  24. 50. How may commerce be more human?
  25. 52. How can CC bridge the sharing and commercial economies?
  26. 55. CC+ is a human, legal and technical solution to bridge the sharing and commercial economies.
  27. 56. CC has solved the legal part (with primary 6 CC licenses).
  28. 57. CC has structured the social and technical part.
  29. 58. LEGAL FACT CC public licenses are not exclusive.‏
  30. 60. morePermissions
  31. 61. Social (including business)‏
  32. 65. Commercial licensing (Magnatune, PumpAudio, Scoopt)‏
  33. 69. Revenue sharing (Blip.tv, Revver)‏
  34. 72. Social media advertising (make commercial use, but give me a cut)‏
  35. 73. Media Hosting, Content Registries & Free Market Interoperability
  36. 74. Raise the level of water for all boats.
  37. 75. Technical
  38. 76. CC link + morePermissions link
  39. 77. Metadata “hooks”
  40. 78. cc:morePermissions
  41. 79. cc:attributionURL
  42. 80. cc:attributionName
  43. 82. <span xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/elements/1.1/&quot;> <span rel=&quot;dc:type&quot; href=&quot;http://purl.org/dc/dcmitype/Text&quot; property=&quot;dc:title&quot;>M y Book</span> by <a rel=&quot;cc:attributionURL&quot; property=&quot;cc:attributionName&quot; href=&quot;http://rejon.org/my_book&quot; > Jon Phillips </a> is licensed under a <a rel=&quot;license&quot; href=&quot;http://creativecommons.org/licenses/by/3.0/&quot; >Creative Commons Attribution 3.0 License</a>. <span rel=&quot;dc:source&quot; href=&quot;http://deerfang.org/her_book&quot; /> Permissions beyond the scope of this license may be available at <a rel=&quot;cc:morePermissions&quot; href=&quot;http://somecompany.com/revenue_sharing_agreement&quot; >somecompany.com</a>. </span>
  44. 85. Application integration is great...
  45. 86. ...Platform integration is brilliant!
  46. 88. and making commercial deals on behalf of consenting users...
  47. 89. Lower transaction costs
  48. 90. Empower sharing that already happens...
  49. 91. Opportunity exists in...
  50. 92. commercializing useful services
  51. 93. high quality content
  52. 94. better distribution
  53. 95. 3 Ways to Get Involved
  54. 96. 1. Integrate CC+ into web platforms and applications Technically and Socially...
  55. 97. 2. Focus and demonstrate at least one strong business approaches... (revenue sharing, social media advertising, content hosting/registry, etc)‏
  56. 98. 3. Connect with other CC+ providers
  57. 99. BONUS Work with CC on promotions :)‏
  58. 100. Join the CC+ Network...
  59. 101. Jon Phillips Business + Community Developer [email_address]

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