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Human Resource Strategy at Ford Motor
Presented By: Rejaul Bashar
North South University
Ford’s Overview
 Founded by Henry Ford and incorporated on June 16, 1903
 Head quarter in Dearborn, Michigan, U.S
 Seve...
Corporate & Business Strategy
Ford has been guided by 'One Ford‘ strategy since 2007. Alan Mulally, CEO
(2006-2014) reveal...
Competitive Advantage
 Advance technology; automotive operating system
 Online manufacturing process
 Ford SYNC; integr...
Ford’s Human Resources
HR goal is to build a team of people who is customer centric, has innovative idea and
perform as ne...
Ford’s Human Resources
Training & Development Strategy
 Ford developed many training programs which focus on enhance skil...
Ford’s Human Resources
Performance Appraisal Strategy
 Ford uses a grading system that evaluate employee on a curve, call...
Ford’s Human Resources
Compensation and Benefit Strategy
90 % fixed and variable salary & 10 % spent on various kinds of b...
Ford’s Employee Satisfaction
Overall, Ford employee are satisfied. Scores continue to improve year over year,
indicating p...
Question & Answer
Ford Motor Human Resource Strategy
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Ford Motor Human Resource Strategy

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Ford Motor Human Resource Strategy

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Ford Motor Human Resource Strategy

  1. 1. Human Resource Strategy at Ford Motor Presented By: Rejaul Bashar North South University
  2. 2. Ford’s Overview  Founded by Henry Ford and incorporated on June 16, 1903  Head quarter in Dearborn, Michigan, U.S  Seventh largest motor company in the world according to Forbes  Active in over 38 countries  Global workforce of nearly 0.2 million people
  3. 3. Corporate & Business Strategy Ford has been guided by 'One Ford‘ strategy since 2007. Alan Mulally, CEO (2006-2014) revealed the strategy; ONE TEAM. ONE PLAN. ONE GOAL Ford still maintaining cost leadership strategy. Now moving towards differentiation strategy. Thus, the adjustment is product innovation to gain competitive advantage.  Reinventing Ford: Automotive and Mobility  Market expansion through joint venture and strategic alliance  Offering safety and fuel efficiency to the consumers
  4. 4. Competitive Advantage  Advance technology; automotive operating system  Online manufacturing process  Ford SYNC; integrated communication system  Large and highly skilled engineers and good R&D department  Centralized decision making system  Safety and Fuel efficiency  Low production cost
  5. 5. Ford’s Human Resources HR goal is to build a team of people who is customer centric, has innovative idea and perform as needed to compete in the global marketplace. Recruitment & Selection Strategy  Dedicated Ford Talent Center  Internal and External recruiting & Target and Open recruitment  Ford invite applicants, who has broad range of skills, competencies, innovative mind, ready to use talent and ability to work in team with less supervision  Selection through team interview and behaviorally based evidence of innovative performance.
  6. 6. Ford’s Human Resources Training & Development Strategy  Ford developed many training programs which focus on enhance skills, making decision, work in teams and creative thinking.  Training designed in the way that will stimulate innovation and creativity  Focused technical, professional and leadership development programs  Development programs support long-term organizational alignment and HR play the role as change agent.
  7. 7. Ford’s Human Resources Performance Appraisal Strategy  Ford uses a grading system that evaluate employee on a curve, called Performance Management Process.  Employees are classified into three categories- Top achiever Achiever and Improvement required  Importantly, those employees under third category, will continue to receive coaching and counseling to improve their performance.
  8. 8. Ford’s Human Resources Compensation and Benefit Strategy 90 % fixed and variable salary & 10 % spent on various kinds of benefits like  Medical, dental and prescription drug plan for employees and dependents.  Paid vacation with Flex account ( to purchase additional vacation time)  Flex hours; enables employees to determine their work hour (starting and ending time within an 8 hour day).  Pension benefits.  Vehicle purchase plan at dealer invoice cost.  Savings and Stock Investment Program.
  9. 9. Ford’s Employee Satisfaction Overall, Ford employee are satisfied. Scores continue to improve year over year, indicating positive working environment in general. 2015 pulse global survey 49 countries 23 languages 13 skill teams 7000+ work groups
  10. 10. Question & Answer

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