Show me the Money!

397 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
397
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Show me the Money!

  1. 1. … or 5 ways to make or save thousands with IT Charlie Gunningham
  2. 2. SHOW. ME. THE. MONEY! Make Email work Half your Ads are wasted Dominate the Google Use free Word enewsletters Discover the Cloud
  3. 3. 1. Free yourself from Email!
  4. 4. 1. Free yourself from Email!
  5. 5. Email Karma Mono Task. Stop interruptions.Check email 3x/day. Turn off!Filter phone callsUse AwayFind.comMULTITASKING IS BAD (seriously)
  6. 6. 2. “Half my Ads are wasted… (but I don’t know which half!)”William Lever, founder Lever Soap Company, 1886 William Hesketh Lever, 1st Viscount Leverhulme, (1851 –1925)
  7. 7. Golden Age of advertising 1. Print 2. Radio 3. TV
  8. 8. TodayDivergent Media
  9. 9. Facebook AdsFacebook.com / advertising / create an ad
  10. 10. Google Adwords google.com/adwords “nedlands real estate” Adwords: Domain, REIWA Organic Search (natural/free results) Realestate.com.au Reiwa.com Domain.com.au Realestateview.com.au Rossen.com.au Shellabears.com.au gdre.com.au Myhome.com.au (now shut down)
  11. 11. Advertising ROI CPM. Measure it.Target it. No waste.Google Adwords.Facebook Ads.Be strict on ads 2012. Half it.
  12. 12. 3. Dominate the Google87% of searches are on Google
  13. 13. Page 1 is all that counts Adwords - SEM Organic Search - SEO Google Places Your name “googled”
  14. 14. “charlie gunningham” 23k results… 1st page is: LinkedIN Facebook aussiehome Twitter SmartCompany Great Expectation Reiwaviews (blog) Gunninghams.com Google+ Naymz
  15. 15. 4. free enewsletters
  16. 16. Consumer Behaviour theory Primacy. “what they think of you” Recency. “how recently they’ve thought of you” Enewsletter 1. Client database 2. Create content & send WORD / OUTLOOK – mail merge. Easy!
  17. 17. email merge in WORDWrite your enews as a WORD doc.MAILINGS Tab: Start Mail Merge / Select Recipients / Preview / Finish & Send
  18. 18. Keeping in Touch = Business Virtually no cost. Don’t compete. Keep it regular. Be the local hero.
  19. 19. 5. Cloud Computing
  20. 20. Cut IT costs by a factor of 10 Automated off site back ups. Hosted email. Hosted file server. Access from anywhere. Hosted virtual desktop.
  21. 21. and NO PAIN! Everything done for you. All set up easily. $10-$15/user/month. (use local Perth companies)
  22. 22. SHOW. ME. THE. MONEY! Make Email work Half your Ads are wasted Dominate the Google Use free Word enewsletters Discover the Cloud
  23. 23. For more, just email me: charlie@reiwa.com.au… but I won’t answer right away! 

×