Presentation to Property Council of Australia, June 2012; by reiwa.com Manager Charlie Gunningham. Overview of how social media works, and practical examples.

1. How Social Media works
- for businesses in Perth …
Charlie Gunningham
Manager, reiwa.com

2. STOP PRESS!
Youtube, Twitter & Facebook
are merging to create the
ultimate idiotic time
wasting web site…
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4. Top Categories for Internet use
1. Social Networking 209m visits 18%
2. Search Engines 180m 11%
3. Portals 72m 5%
4. Email 58m 4%
5. Banking 54m 4%
Source: Hitwise Australia, week of May 6th 2012
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5. SOCIAL MEDIA
… free web sites that are filled with info
from the users of the sites
Blogging, Facebook, Twitter, LinkedIn, Youtube, FourSquare,
Slideshare, Wikipedia, Flickr, Pinterest …
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6. “Markets are conversations”
sound human
Natural, honest
public switch quickly
tell us something! (then we might speak to you)
business is only part of our lives, it’s all of yours
The Cluetrain Manifesto: The End of Business as Usual
by Locke, Levine, Searls, Weinberger
Pub 1999 : read it for free at www.cluetrain.com Do you think they might talk about shopping,
stores? parking? discounts? deals?
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7. SOCIAL MEDIA + Biz =
1. Know you exist √
2. Get to know/trust √
3. Give you business
4. Refer you to others
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8. SOCIAL MEDIA + Biz =
THINK
ENGAGEMENT
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11. BLOGS
- a “web log”
- leave comments, post
- Start your own
* go search/read/comment*
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13. How can you use BLOGS?
- advice?
- latest news?
- inform?
- educate?
- ask questions?
www.reiwaviews.com.au
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14. - 1,000,000 on FB in WA
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15. Linda Davis, real estate selling agent, Ledyard, CT
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17. Linda Davis, Ledyard, CT
MY GOAL - top sales person
* concentrate on one area
* personal, be YOU, persist, don’t YELL!
* yes, YOU DO HAVE TIME – prioritise
* have RULES, build relationships
Don’t be “that guy” that abuses it!
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18. Post your own FACEBOOK Ads (PPC)
27mn+ views ($4000)
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19. FACEBOOK Policy
Addictive
Time Wasting
Haven’t got time!
You need a policy, and stick to it
Have a reason, WIIFT, part of marketing
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20. How can you use Facebook?
- local vibrant informative page
what’s going on, local news, advice, post on
other people’s posts, share, post videos,
photos, articles, things you are doing,
e.g. facebook.com/reiwa
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21. TWITTER
150,000+ in WA
‘micro-blogging’
best search engine?
Shortened links
Send out blogs, FB links
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23. How can you use TWITTER?
Find local biz/ppl
Join in
Pass on (‘retweet’)
Search + find
Use TWEETDECK!
e.g. twitter.com/reiwa
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24. Upload movies to
Second largest
search engine
Own TV channel!
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25. How could you use
Make interesting
2 min videos
Get a tripod!
Get a YT web site
Pass it on
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26. Facebook for grown ups?
Professionals
Online CV
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27. How could you use
Start a Group
Search local biz/ppl
Reach out, link, find
Advise and connect
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28. Foursquare
(iPhone App) > www.foursquare.com
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30. How could you use
Add your organisation
Encourage retailing!
And others as you travel
Leave tips (reviews)
Twitter on the move??
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31. Trad Promotion + Social Media
1. Trad – short lived/expensive
2. Social – takes a while…
3. Together? – Larger impact,
lasts longer
© Laurel Papworth, with permission
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32. The 3 i’s ...
“ Getting the
right information to the
right eyes at the
right instant! ”
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33. THANK YOU!
Q. How will YOU now
use social media?
Charlie Gunningham charlie@reiwa.com.au 0411 092 669
This presentation can be found at: www.slideshare.net/reiwa
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