Social Localisation - What's your message


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Introducing Social Localisation: What's your message? Give up the illusion of control! User-driven and needs-based translation and localization scenarios. CNGL Scientific Committee Meeting, 18 November 2011

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  • Occupy Localisation, Be inclusiveSometimes it’s not the best engineers and researchers who build the best solutions; high tech / low tech? Economic and social impact of our work!Change or terminology: Industry partner -> Enterprise; commercial – impact.Dan Pink: 3 billion hours up for grabs; US-based NGOs: $1.9 trillion revenues; more jobs in Nonprofit sectorThis presentation describes the idea of Social Localisation and Translation as promoted by the CNGL, the Localisation Research Centre (, and The author is Reinhard Schäler who introduced this topic first in November 2011. Reinhard is director of the Localisation Research Centre at the University of Limerick, Ireland; Principal Researcher in the Centre of Next Generation Localisation; and President of The Rosetta Foundation.localisation, localization, translation, social translation, social localization, social localisation, nonprofit
  • What is the problem?Trying to use current technology is like trying to plug the holes in the Titanic.Irrelevant whether not-/for-profit
  • Outside our research area: Content discovery and retrieval
  • Content: any type, Quality for Purpose, No restrictions on volumeCommunities: Who, Why, HowSystem: monolithic -> adaptive, complex -> smart, no limits
  • Picture of the Ark
  • Social Localisation - What's your message

    1. 1. Give up the Illusion of Control! User-driven and Needs-based Translation and Localisation ScenariosintroducingSocial LocalisationReinhard Schäler What’s your message? CNGL Scientific Committee Meeting Autumn 2011 – 18 November 2011
    2. 2. MainstreamLocalisation 7 billion people + 1 zetabyte of content = system overloadThe Titanic has hit the iceberg. Try plugging the holes? Start building the Ark. Yesterday Today Tomorrow Fix it: Short-term financial RoI Benefit/Impact MT Corporate IP & Control Communities Crowd-source Predictable projects Out of control Re-define quality 2
    3. 3. SocialLocalisation 7 billion people + 1 zetabyte of content = community action Search & Find – Make available content = across languages Large Large amounts Matching communities of content communities and with language accessible to the content theyskills ready to do communities need, and good and that should but supporting their support their is not being localisation causes. translated. efforts. Social Community Content Localisation 3
    4. 4. The Route to Social LocalisationImagineGlobal communities supported byNext Generation Localisation Technologies exchangingany type of digital content acrossthousands of languages. 4
    5. 5. Social Localisation: ResearchChallenges Data – Content – Infrastructure Content Variety – Quality – Volume Communities Profile – Motivation – Behaviour System Interoperability – UI – Scalability 5
    6. 6. Social Localisation: Research&ImpactFramework Data – Content – Infrastructure Match Productivity Service-Oriented Localisation Architecture SolutionSolas Match Solas ProductivityUser Interface: Crisp & Easy Component TechnologiesTask & Community Profiles Data InteroperabilityMatch Task and Community Transparent Moderation 6
    7. 7. Social Localisation: FromResearchToAdoption World-class research  (Connecting) Research Components  Standards, Interoperability, Metadata Research  Match, Workflow DiscoveryLessons? “Vision and Leadership for Localisation”  The Social Localisation Initiative  Volunteer Community  Partner Community Adoption Connecting global communities  Enterprise  Localisers  Developers 7
    8. 8. MeasuresOfSuccess • Does it • Is it float? inclusive? Adoption? Variety? Impact? UI? • Changed • Accessible, lives? usable? The Titanic was built by professionals – the Ark by amateurs. 8
    9. 9. What’s Your Message?Social Localisation 9
    10. 10. PartnerCommunityMediSend supports under-resourced hospitals indeveloping countries. Solar Cookers International (SCI) promotes solar cooking and solar water pasteurization systems. SOEE plays an active role in 58 National Special Olympics Programmes in Western & Eastern Europe, and in Central Asia.
    11. 11. SupportCommunity
    12. 12. 2011/12 Investment: €100,000 27 October 2011 Jeanie Johnston, Dublin, Ireland - LaunchSocialLocalisationInitiative by The Rosetta Foundation 12