State of the internet

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State of the internet

  1. 1. The State of the Internet March 5th, 2013Tuesday, March 5, 13
  2. 2. Agenda • Interesting Times • Follow the Money • Top 3 Trends in 2013 • Device Diversity • Social Monetization • Data and The Display Ecosystem • Policy Developments State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  3. 3. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  4. 4. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  5. 5. Interesting times • I grew up with the internet 2083 • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  6. 6. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  7. 7. State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  8. 8. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  9. 9. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  10. 10. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  11. 11. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  12. 12. Interesting times • I grew up with the internet • We are witnessing the printing press being developed • Twitter = web page for all = social revolution • The internet has afforded me incredible opportunities - Nethercutt @ 14 • From novelty to career to company with 6 employees • Let’s peel back the layers State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  13. 13. State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  14. 14. The State of the Internet March 5th, 2013Tuesday, March 5, 13
  15. 15. State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  16. 16. State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  17. 17. 2012 Online Advertising Spending (US) - via emarketer follow the money. $17.58 $8.68 $2.60 $2.93 $0.22 $0.23 $1.71 $1.56 $1.82 Email SMS Lead Directories Sponsorships Rich Video Banner Search Gen Media State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  18. 18. 2013 Online Advertising Spending (US) - via emarketer $19.75 $9.60 $4.14 $0.23 $0.23 $1.90 $2.71 $1.90 $2.03 Email SMS Lead Directories Sponsorships Rich Video Banner Search Gen Media State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  19. 19. 2014 Online Advertising Spending (US) - via emarketer $21.73 $10.27 $5.75 $0.24 $0.24 $2.09 $2.81 $2.28 $2.38 Email SMS Lead Directories Sponsorships Rich Video Banner Search Gen Media State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  20. 20. Why Search Matters Intent = Advertiser Value State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  21. 21. Search Clicks are Valuable State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  22. 22. Search Clicks are Valuable State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  23. 23. Top Search Clicks 1. Insurance (example keyword: “auto insurance price quotes”) 2. Loans (example keyword: “consolidate graduate student loans”) 3. Mortgage (example keyword: “refinanced second mortgages”) 4. Attorney (example keyword: “personal injury attorney”) 5. Credit (example keyword: “home equity line of credit”) 6. Lawyer 7. Donate $277 8. Degree 9. Hosting 10. Claim 11. Conference Call 12. Trading 13. Software 14. Recovery 15. Transfer 16. Gas/Electricity 17. Classes 18. Rehab 19. Treatment 20. Cord Blood State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  24. 24. Search engines make money when people search State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  25. 25. Deals are made to ensure search revenue $137 Million/Year Paid By Google to Mozilla Foundation State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  26. 26. Deals are made to ensure search revenue $1 Billion+/Year Paid By Google to Apple State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  27. 27. Ways to ensure search share • Build your own browser (Chrome, Internet Explorer • Build your own smartphones (Google/Motorola, WinMo, etc) • Build your own operating system • Install search bars • Give away tablets • Free email accounts State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  28. 28. Devices are a proxy to more than searches •Homepage advertising value •App economy •Media sales State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  29. 29. State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  30. 30. State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  31. 31. Lock In State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  32. 32. Winner Take All •Books •Music •Games •Apps •Movies •Bandwidth Deals State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  33. 33. Platform Wars for Ads, Media, and Apps •Google •Microsoft •Apple •Amazon •Losers: Palm, Blackberry, Symbian State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  34. 34. Same Players for Cloud Computing (mostly) •Google Apps, AppEngine, Drive •Microsoft Dynamics, Azure, Office360 •Amazon EC2, S3, and much more •Salesforce, Heroku, Database.com, etc State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  35. 35. Microsoft and WA state Worldwide 97,106 USA 57,325 Puget Sound (Washington State) 41,442 State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  36. 36. Desktop Search Share State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  37. 37. Mobile Search Share State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  38. 38. take a deep breath State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  39. 39. Three Top Trends in 2013 •Device Diversification •Social Media Monetization •The Rise of Data and Display State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  40. 40. State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  41. 41. Connected TVs State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  42. 42. ‘Retina’ Displays State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  43. 43. Mobile State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  44. 44. Mobile •Happening at an alarming pace •Poor Mobile Experience is a turn off •Responsive Design is King •Apps easier to develop - Trigger.IO •Standalone mobile websites still have a place State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  45. 45. Social Media Monetization State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  46. 46. Social Media Monetization http://globalwebindex.net/thinking/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/ State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  47. 47. Social Media Monetization State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  48. 48. Payola is the new normal • Facebook has 22 ad formats and 17 targeting dimensions • 10-16% of page posts are seen by their fans • New newsfeed will likely benefit advertisers • Twitter Promoted Tweets • LinkedIn is promoting content as well • No ads on Google+... yet State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  49. 49. Social Ads Work State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  50. 50. Social Ads Work State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  51. 51. The Rise of Data and Display 1999 “If we can just get a million eyeballs...” State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  52. 52. The Rise of Data and Display State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  53. 53. The Rise of Data and Display $10-50 $.10-5 CPM CPM State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  54. 54. The Rise of Data and Display State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  55. 55. The Rise of Data and Display State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  56. 56. The Rise of Data and Display Business Travelers>Expedia > Business Travelers 10.39X Offline CPG Purchasers > Brand Segment > Kraft > Oscar Mayer 4.92X Canada>Resident of > Canada 4.64X Finance > Household Income > $60,000-$99,999 > $90,000-$99,999 6.42X Finance > Household Income > $30,000-$59,999 > $30,000-$39,999 6.3X State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  57. 57. Data and Privacy •Misunderstood by consumers •Pending legislation could stop most ad- tech •Browsers are taking independent action State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  58. 58. Internet Access and Piracy •Is the web a Luxury Item or a Human Right? •Tyrannical governments limit web access •ISPs are self-policing against piracy State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  59. 59. Intellectual Property and Antitrust Regulations •Patent law is changing next week •Secondary patent market - NPE and R&D •Antitrust in our era State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  60. 60. Now What?????????????? 1. Get a better mobile presence NOW 2. Budget for social ads if social media is important to your business 3. Advocate for an open internet State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  61. 61. Q&A Time ? State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13
  62. 62. Classes unleashed-online.com State of the Internet • Chris Reilly • unleashed-online.comTuesday, March 5, 13

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