• Encourages a waterfall approach to content
• Content Strategy subject to dev process
• “Content” limited to wysiwyg’s & metaboxes
• “Content” is crafted to fit existing boxes
• Rich relationships are difficult to communicate
• Distances creators from the users
WordPress Challenges
• Design must function as a system
• Start with the smallest units and build up
• Everything is reusable
• Initial deliverables become Pattern Libraries and
Frameworks
• Design all the way through your process, but identify
how components are assembled to make specific
deliverables. Design the relationships.
Aesthetics
• Theme needs to be organized, modular, and flexible
• IDs should be a red flag
• You should be able to output Bootstrap or Foundation
like frameworks for your projects relatively easily
• Admin User Interfaces that encourage best practices.
Give them the right tools, not all of the tools.
TECHNOLOGY: Front + Back
• Small components come together to form individual
pieces of content
The Verge Longform, Velocity Page, Aesop Story Engine
• The relationships between individual pieces of content
can tell larger stories
Snowfall, America The Gutted, Panel Builder, ACF Flex Content
• Content should continually push the abilities of the
CMS
Post Formats anyone?
• Stop thinking only in terms of taxonomy. Tell stories.
Content strategy
• Create unique and engaging pieces of static content
• Mix multiple columns, insert and manage media in fun
and crazy ways
• Mix different custom post types
• Reinvent the way you think about telling stories
• Create landing pages or engaging content
relationships on the fly
----- Meeting Notes (4/23/14 22:35) -----Content creators are forced to think about layout too early. Thinking about how content will look is generally less productive until you are already clear on what the content is, why it's needed, who it is for, and a variety of other practical considerations having to do with who creates it and how often it's produced.Designers' workload increases significantly. In addition to having to create many unique templates, each one requires a review and approval process that makes following a narrowing funnel of design decision making much more complicated.Content management is too difficult. Content management systems tend toward analytical organization of content by type, which means that as the types grow in number, the methods of connecting them become more complicated and labor-intensive (e.g. Create a new page, save; create a slideshow, save; create an image, save; associate the image with the slideshow, save; associate the slideshow to the page; save. etc.).Maintenance is too expensive over the long-term. The chances that you would want to change the layout — or even a small detail within a particular layout — after you've become accustomed to creating content is beyond high. It's practically a guarantee. But with 15-20 different templates, the cost of the developer's work to implement that change could be way out of scale with what you expect to pay.
----- Meeting Notes (4/24/14 22:27) -----you
----- Meeting Notes (4/24/14 22:27) -----I think about our support contentit's lists and lists of articlesor faqsand maybe they have categories. - but what if instead - I showed a use a welcome walkthogh article. then a list of faqs about activation and getting started, then a video about about what to do when you need help.the relationships between your individual pieces of content can come together to form something more powerful.thiknk about what that coudl mean for an ecommerce business.
----- Meeting Notes (4/24/14 22:27) -----I think about our support contentit's lists and lists of articlesor faqsand maybe they have categories. - but what if instead - I showed a use a welcome walkthogh article. then a list of faqs about activation and getting started, then a video about about what to do when you need help.the relationships between your individual pieces of content can come together to form something more powerful.thiknk about what that coudl mean for an ecommerce business.
----- Meeting Notes (4/24/14 22:27) -----I think about our support contentit's lists and lists of articlesor faqsand maybe they have categories. - but what if instead - I showed a use a welcome walkthogh article. then a list of faqs about activation and getting started, then a video about about what to do when you need help.the relationships between your individual pieces of content can come together to form something more powerful.thiknk about what that coudl mean for an ecommerce business.