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REID HOFFMAN
Network Intelligence:
Your Company Can’t
Thrive Without It
My name is
Reid Hoffman
and I’m an
entrepreneur
and investor.
Hi!
I cofounded
LinkedIn in
2003. Today we
have more than
300,000,000
members
around the
world.
What was the last really hard
problem you solved at work?
Here’s an example from my career.
!
When I worked at PayPal, we had to figure
out how to beat a competitor: BillPoint.
And they were backed by Wells
Fargo and owned by our most
important business partner: eBay.
To beat BillPoint, we
needed to outthink them.
I asked all the members of my team to
talk with friends, business partners,
and even BillPoint employees to get
as much market intelligence as they
could.
We found out two important things.
1. BillPoint thought its
relationship with Wells
Fargo mattered most to
customers.
2. …and eBay users (the
customers) didn't care about
BillPoint’s bank relationships.
They just wanted
an easy to use product.
Armed with that knowledge,
we focused on ease of use,
among other things.
We beat BillPoint. eBay ended
up buying us for $1.5 billion.
What’s your current challenge?
Here’s what most people do when
problem solving.
!
They schedule a meeting with all the
smart people at their company who
might have ideas.
That’s a good first step
— talk to people.
The most valuable professional
information is often in
other people’s heads.
People — not Google, not books, not
blog posts — have the information you
need to solve tough problems.
People can offer advice that’s time-
sensitive.
!
People often know things that
are not yet public on Google.
People can tailor advice exactly to your
situation.
Great information and insight
from the people you know can
be a significant competitive
advantage.
!
We call it…
NETWORK
INTELLIGENCE.
When it comes to knowledge
in a highly networked era…
who you know
is often more valuable than
what you’ve read.
Now, when you are facing a
truly hard problem, you
should also look outward.
There are more
smart people in
the world who do
not work at your
company than the
total # of smart
people who work
at your company.
!
So look beyond
your office.
Your team is bigger than you think.
If you’re a manager…
Your team becomes a whole lot bigger.
If you do…
If you have 5 people working for you
and they each have 75 different
contacts outside the company…
The network intel team is actually
375 people strong.
(It’s even bigger if you count
2nd and 3rd degree connections.)
CEOs tend to be big networkers —
they talk to a lot of people in the
industry at large.
…But they forget
their employees can do the same.
When your employees share
what they learn from the
people in their network (about
technologies, competition,
talent), they help you solve key
business challenges faster.
An externally networked workforce
is critical to an innovative company.
It’s also great for your
employees’ careers. By helping
them strengthen their external
network, you’re improving their
long-term career prospects.
So encourage them to engage
their network on a regular basis.
HERE’S
HOW.
Ask your employees:
!
“Who are the 3 smartest
people you know who don’t
work at our company”?
1.
Empower your employees to
network with those smart
people on company time...
And the company dime.
2.
HubSpot’s Learning
Meals program allows
employees to expense
meals with interesting
people in the industry
so long as the
employees share what
they learned.
“My one regret is that
we didn’t put the
Learning Meals
policy in place from
the start at HubSpot.
- Dharmesh Shah
Founder and CTO
Encourage your employees to
be active on social media.
3.
4.
Celebrate employees who have
large Twitter followings and
lots of LinkedIn connections.
For their annual conference, HubSpot
wanted to bring in a big name speaker
like Arianna Huffington.
!
To do so, they tapped the power of
their employees’ networks.
The organizers made a list of employee
Twitter accounts and went through
them to find the employee with the
strongest connection to Huffington.
!
That employee reached out and
Huffington quickly accepted the
invitation.
!
!
HubSpot employees also have two
times the average number of LinkedIn
connections, and those employees
share, comment, or like updates at
eight times the average rate.
!
!
HubSpot attracts two times the average
number of candidates for the job
opportunities it posts on LinkedIn.
!
!
The payoff to a having a workforce
well connected on LinkedIn?
THE ALLIANCE
NETWORK INTELLIGENCE
is a part of
between company and employee
The employee’s career is transformed.
!
A strong professional network is one of
the most important career assets a
person can have. As a company, you’re
helping employees build their networks.
THE ALLIANCE
The company is transformed.
!
Network intelligence from all
employees helps managers make
better strategic decisions.
THE ALLIANCE
An Alliance will help you
recruit, manage, and
retain great people to
your company. And solve
key problems faster.
Everybody wins.
Get the book today ▸
Learn more in my book
with Ben Casnocha
and Chris Yeh: The
Alliance.
!
We show you how to
set up network
intelligence programs
at your company.
Get the book today ▸
And we show how
these programs help
you solve challenges,
and ultimately help
you recruit, manage,
and retain amazing
talent at your
company.

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Network Intelligence: Your Company Can’t Thrive Without It

  • 1. REID HOFFMAN Network Intelligence: Your Company Can’t Thrive Without It
  • 2. My name is Reid Hoffman and I’m an entrepreneur and investor. Hi!
  • 3. I cofounded LinkedIn in 2003. Today we have more than 300,000,000 members around the world.
  • 4. What was the last really hard problem you solved at work?
  • 5. Here’s an example from my career. ! When I worked at PayPal, we had to figure out how to beat a competitor: BillPoint.
  • 6. And they were backed by Wells Fargo and owned by our most important business partner: eBay.
  • 7. To beat BillPoint, we needed to outthink them.
  • 8. I asked all the members of my team to talk with friends, business partners, and even BillPoint employees to get as much market intelligence as they could.
  • 9. We found out two important things.
  • 10. 1. BillPoint thought its relationship with Wells Fargo mattered most to customers.
  • 11. 2. …and eBay users (the customers) didn't care about BillPoint’s bank relationships. They just wanted an easy to use product.
  • 12. Armed with that knowledge, we focused on ease of use, among other things. We beat BillPoint. eBay ended up buying us for $1.5 billion.
  • 13. What’s your current challenge? Here’s what most people do when problem solving. ! They schedule a meeting with all the smart people at their company who might have ideas.
  • 14. That’s a good first step — talk to people.
  • 15. The most valuable professional information is often in other people’s heads.
  • 16. People — not Google, not books, not blog posts — have the information you need to solve tough problems.
  • 17. People can offer advice that’s time- sensitive. ! People often know things that are not yet public on Google. People can tailor advice exactly to your situation.
  • 18. Great information and insight from the people you know can be a significant competitive advantage. ! We call it…
  • 20. When it comes to knowledge in a highly networked era… who you know is often more valuable than what you’ve read.
  • 21. Now, when you are facing a truly hard problem, you should also look outward.
  • 22. There are more smart people in the world who do not work at your company than the total # of smart people who work at your company. ! So look beyond your office.
  • 23. Your team is bigger than you think. If you’re a manager… Your team becomes a whole lot bigger. If you do…
  • 24. If you have 5 people working for you and they each have 75 different contacts outside the company… The network intel team is actually 375 people strong. (It’s even bigger if you count 2nd and 3rd degree connections.)
  • 25. CEOs tend to be big networkers — they talk to a lot of people in the industry at large.
  • 26. …But they forget their employees can do the same.
  • 27. When your employees share what they learn from the people in their network (about technologies, competition, talent), they help you solve key business challenges faster.
  • 28. An externally networked workforce is critical to an innovative company.
  • 29. It’s also great for your employees’ careers. By helping them strengthen their external network, you’re improving their long-term career prospects.
  • 30. So encourage them to engage their network on a regular basis.
  • 32. Ask your employees: ! “Who are the 3 smartest people you know who don’t work at our company”? 1.
  • 33. Empower your employees to network with those smart people on company time... And the company dime. 2.
  • 34. HubSpot’s Learning Meals program allows employees to expense meals with interesting people in the industry so long as the employees share what they learned.
  • 35. “My one regret is that we didn’t put the Learning Meals policy in place from the start at HubSpot. - Dharmesh Shah Founder and CTO
  • 36. Encourage your employees to be active on social media. 3.
  • 37. 4. Celebrate employees who have large Twitter followings and lots of LinkedIn connections.
  • 38. For their annual conference, HubSpot wanted to bring in a big name speaker like Arianna Huffington. ! To do so, they tapped the power of their employees’ networks.
  • 39. The organizers made a list of employee Twitter accounts and went through them to find the employee with the strongest connection to Huffington. ! That employee reached out and Huffington quickly accepted the invitation.
  • 40. ! ! HubSpot employees also have two times the average number of LinkedIn connections, and those employees share, comment, or like updates at eight times the average rate.
  • 41. ! ! HubSpot attracts two times the average number of candidates for the job opportunities it posts on LinkedIn. ! ! The payoff to a having a workforce well connected on LinkedIn?
  • 42. THE ALLIANCE NETWORK INTELLIGENCE is a part of between company and employee
  • 43. The employee’s career is transformed. ! A strong professional network is one of the most important career assets a person can have. As a company, you’re helping employees build their networks. THE ALLIANCE
  • 44. The company is transformed. ! Network intelligence from all employees helps managers make better strategic decisions. THE ALLIANCE
  • 45. An Alliance will help you recruit, manage, and retain great people to your company. And solve key problems faster. Everybody wins.
  • 46. Get the book today ▸ Learn more in my book with Ben Casnocha and Chris Yeh: The Alliance. ! We show you how to set up network intelligence programs at your company.
  • 47. Get the book today ▸ And we show how these programs help you solve challenges, and ultimately help you recruit, manage, and retain amazing talent at your company.