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Mediagnostic : Medias sociaux agir en action ou en réaction

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Slides de la présentation de R. Vansnick à l'occasion de Mediagnostic, décembre 2012 : Medias sociaux agir en action ou en réaction

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Mediagnostic : Medias sociaux agir en action ou en réaction

  1. 1. Médias sociaux : Agir en action ou en réaction http://vansnick.net rv@dkoop.beRégis Vansnick : http://fb.me/dkoop.be• Professeur emarketing http://twitter.com/vansnick• Owner Dkoop 0484/76.70.43
  2. 2. «Ce n’est pas parce que c’est difficileque nous n’osons pas mais parce quenous n’osons pas que c’est difficile.» Sénèque
  3. 3. BAD BUZZ
  4. 4. BAD BUZZ => Ereputation
  5. 5. COMMUNAUTES ANTI
  6. 6. INFLUENCE SUR VOS ACHETEURSet... 9 internautes sur 10lisent des avis en ligne Source : http://olimeo.com/
  7. 7. USURPATION
  8. 8. Choix ? ETRE sur le Web Ne pas Y ETRE
  9. 9. Choix ? ETRE sur le Web Ne pas Y ETRE
  10. 10. Choix ? ACTION REACTION
  11. 11. Choix ? ACTION REACTION
  12. 12. ACTION REACTION
  13. 13. Source : http://www.slideshare.net/tomlaigle/faire-vivre-et-animer-une-communaut-en-ligne-1784389
  14. 14. REACTION Source : http://www.slideshare.net/tomlaigle/faire-vivre-et-animer-une-communaut-en-ligne-1784389
  15. 15. ACTIONREACTION Source : http://www.slideshare.net/tomlaigle/faire-vivre-et-animer-une-communaut-en-ligne-1784389
  16. 16. ACTION Signalétique de la marqueREACTION Choix plateformes Configuration comptes Gestion commentaires
  17. 17. Signalétique de la marque : Nom
  18. 18. Signalétique de la marque : Nom
  19. 19. Signalétique de la marque : Nom
  20. 20. Signalétique de la marque : Nom
  21. 21. Signalétique de la marque : LogoReprésentation graphique d’une marque ou d’une identifier de manièreentreprise ....Il sert àunique et immédiate les sociétés,.... dans lebut de différencier le propriétaire dulogotype des autres entités.
  22. 22. Source : http://fb.me/Viralogo
  23. 23. Ferrari Source : http://fb.me/Viralogo
  24. 24. Ferrari Sega Source : http://fb.me/Viralogo
  25. 25. Ferrari SegaN-Y Times Source : http://fb.me/Viralogo
  26. 26. Ferrari SegaN-Y Times IBM Source : http://fb.me/Viralogo
  27. 27. Ferrari SegaN-Y Times IBMCoca-cola Source : http://fb.me/Viralogo
  28. 28. Ferrari SegaN-Y Times IBMCoca-cola Heineken Source : http://fb.me/Viralogo
  29. 29. Ferrari SegaN-Y Times IBMCoca-cola HeinekenWalt Disney Source : http://fb.me/Viralogo
  30. 30. Ferrari SegaN-Y Times IBMCoca-cola HeinekenWalt Disney Vimeo Source : http://fb.me/Viralogo
  31. 31. Ferrari SegaN-Y Times IBMCoca-cola HeinekenWalt Disney VimeoGoogle Source : http://fb.me/Viralogo
  32. 32. Ferrari SegaN-Y Times IBMCoca-cola HeinekenWalt Disney VimeoGoogle Yahoo Source : http://fb.me/Viralogo
  33. 33. Ferrari SegaN-Y Times IBMCoca-cola HeinekenWalt Disney VimeoGoogle YahooSamsung Source : http://fb.me/Viralogo
  34. 34. Signalétique de la marque : Slogan ‘If you want to go quickly, go alone;if you want to go far, go together.’
  35. 35. Choix plateformes : Règle du triple A
  36. 36. Choix plateformes Atouts Activité Affinité
  37. 37. Configuration de vos comptes
  38. 38. Configuration de vos comptes
  39. 39. Configuration de vos comptesImage
  40. 40. Configuration de vos comptesImage Bio
  41. 41. Configuration de vos comptesImage Lien Bio
  42. 42. Gestion commentaires : Veille
  43. 43. Gestion commentaires : Effet...
  44. 44. Gestion commentaires : Effet...
  45. 45. Merci pour votre attention http://vansnick.net rv@dkoop.beRégis Vansnick : http://fb.me/dkoop.be• Professeur emarketing http://twitter.com/vansnick• Owner Dkoop 0484/76.70.43

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