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Make It Easy - Secrets to Grow your App User base and Retain precious users.

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Today, we're talking about how to provide immediate value to your users that makes them want to "download now", and how to activate and retain users to keep them "ready to buy".

Published in: Mobile, Marketing
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Make It Easy - Secrets to Grow your App User base and Retain precious users.

  1. 1. “ M A K E I T E A S Y . ” 7 S E C R E T S F O R G R A B B I N G D O W N L O A D S A N D R E TA I N I N G U S E R S regina grogan I downloadmoreapps.com
  2. 2. Y O U R ’ E PAY I N G $ $ $ C P I ’ S , B U T Y O U ’ R E T H R O W I N G M O N E Y A WAY I F Y O U C A N ’ T R E TA I N U S E R S .
  3. 3. W H AT ’ S A S E A S Y ( O R M AY B E E V E N E A S I E R ) T H A N D O W N L O A D I N G Y O U R A P P ? C H U R N I N G F R O M I T.
  4. 4. H O W D O Y O U K E E P T H E M E N G A G E D ?
  5. 5. Y O U H AV E T O C O N T I N U A L LY P R O V I D E VA L U E T H R O U G H O U T T H E A P P L I F E C Y C L E
  6. 6. N E W T R E N D = U S E R S C U R AT E T H E I R A P P S .
  7. 7. “ I D O N ’ T WA N T T O D O W N L O A D M O R E A P P S , I WA N T T O D O W N L O A D B E T T E R A P P S ”
  8. 8. P E R S O N A L I Z E P U S H your user looked at infant toys on web or mobile send a push reminding them of what they wanted 3.5x user retention rates from personalized push
  9. 9. C H AT = R E L E VA N T Any app with a chat function inside will bring users coming back. Victoria’s secret added chat and emojis to their new app, and experienced a significant rise in retention rates.
  10. 10. I N - A P P F E E D B A C K Give users a way to provide feedback inside the app. Whatever a customer needs, make sure it’s available inside the app. If a customer leaves your app, there’s a high chance they won’t return unless prompted. Not only do they need to give feedback, they have to know that you’ve read and responded to it.
  11. 11. U S E R S W I L L O N LY C O N T I N U E T O U S E Y O U R A P P I F : I T I S E A S I E R F O R T H E M T O M A K E A P U R C H A S E T H A N O N Y O U R M O B I L E W E B S I T E .
  12. 12. T H I N K A B O U T I T. I F Y O U ’ R E A U S E R A N D I T ’ S E A S I E R T O S H O P O N T H E M O B I L E W E B S I T E , W H Y U S E T H E A P P ?
  13. 13. A P P S S H O U L D P R O V I D E I M M E D I AT E VA L U E
  14. 14. W H Y S H O U L D I D O W N L O A D T H I S N O W ? A U S E R S H O U L D H AV E A N I M M E D I AT E A N S W E R T O T H I S Q U E S T I O N W H E N T H E Y L A N D O N Y O U R PA G E .
  15. 15. 1 . I N C E N T I V I Z AT I O N “ 1 0 % O F F W H E N Y O U PAY W I T H T H E A P P ”
  16. 16. 2 . S H O W I N G U S E R VA L U E I N O N B O A R D I N G P R O C E S S

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