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UI Best Practices of Mobile Dating Apps

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Have you ever wondered why some dating apps just seem to work better? What's the secret there? How come some are a pleasure to use and some lead you to abandon immediately?

Whether you're using iOS or Android, you definitely want your app to stand out by creating a delightful a great user experience. From reviewing 135 apps on DownloadMoreApps.com, I've learned the tips and tricks for making features that work for dating apps. Take a look--your users will thank you for it!

How did I get into mobile apps? I've downloaded over 10,000 mobile apps and started independently reviewing. I've consulted for many mobile apps on user experience and user acquisition. If you want to hear about how I manage growth, please contact me at www.reginagrogan.com

Published in: Design

UI Best Practices of Mobile Dating Apps

  1. 1. Ui best practices of mobile dating apps By: Regina Grogan DownloadMoreApps
  2. 2. I’ve reviewed over 135 apps, focusing on dating This is what i found.
  3. 3. Male Female Distinctly different needs & use cases
  4. 4. Male Female + Prevent the “onslaught” + Filter away “creeps” + Wary of meeting in person + Find all around “match” + Shotgun approach used mostly for messaging + Filter “unattractiveness” + Pushes for in-person meeting + Focused on images Male
  5. 5. #1 reason for female churn, “the onslaught”
  6. 6. What’s that?
  7. 7. 20x MORE messages than men
  8. 8. most attractive received 83% of total messages sent
  9. 9. https://www.google.com/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=http%3A%2F %2Fwww.clker.com%2Fclipart-male-restroom-symbol-white-on- transparent.html&ei=lDuHVdT3OdDWoASSmrbwAQ&bvm=bv. 96339352,d.cGU&psig=AFQjCNFSnvC0t6MquukoYrTeII7rWXcKoA&ust=1435012369751188 #1 reason for male churn:
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  10. 10. https://www.google.com/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=http%3A%2F %2Fwww.clker.com%2Fclipart-male-restroom-symbol-white-on- transparent.html&ei=lDuHVdT3OdDWoASSmrbwAQ&bvm=bv. 96339352,d.cGU&psig=AFQjCNFSnvC0t6MquukoYrTeII7rWXcKoA&ust=1435012369751188 on average, a man has to send 90 messages to get 1 response
  11. 11. https://www.google.com/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRw&url=http%3A%2F %2Fwww.clker.com%2Fclipart-male-restroom-symbol-white-on- transparent.html&ei=lDuHVdT3OdDWoASSmrbwAQ&bvm=bv. 96339352,d.cGU&psig=AFQjCNFSnvC0t6MquukoYrTeII7rWXcKoA&ust=1435012369751188 9/10 men receive less than one message a day
  12. 12. women are overwhelmed, men are underwhelmed
  13. 13. what are some features that counteract this imbalance?
  14. 14. allowing users to message if they “match” [ex] Tinder
  15. 15. Encourage women sending the first message. [ex] Bumble
  16. 16. put time expiration dates on messages [ex] Bumble
  17. 17. limiting users match count so that the “shotgun approach” won’t work [ex] CoffeeMeetsBagel
  18. 18. allowing users to filter messages by match % example [ex] OkCupid
  19. 19. allowing users to filter messages by interests example [ex] OkCupid
  20. 20. remove the “scary” factor of meeting someone online by using mutual friends and FB login [ex] Hinge
  21. 21. discourage users from messaging other users that already have received a lot of messages [ex] OkCupid
  22. 22. Summary + Allow matches to chat if they find each other attractive + Encourage women to send first messages + Have conversations be time sensitive to deepen engagement and filter out less active users + Allow users to filter w/ robust criteria + Remove the “scary” factor by verification, using mutual friends/FB + Discourage sending messages to users that have many messages they have not responded to
  23. 23. Thank you! Regina Grogan, UI & Mobile expert DownloadMoreApps.com @reginagrogan

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