Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

tendencias de la administracion de la mercadotecnia

256 views

Published on

presentación que hace referencia a las mega tendencias de la mercadotecnia

Published in: Marketing
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

tendencias de la administracion de la mercadotecnia

  1. 1. El próximo ganador Aviones eléctricos Inversión en energía Mundo Virtual Guerra cibernétic a Aeroespacial y defensa Mercado Global de productos eléctricos Mega ciudades Corredores de transporte Robots esclavos Salud Información y comunicación Nuevos productos de outsorcing Mega regiones Tendencias de salud Futuro de la electrónica consumo Productos Químicos Futuro global Megacorre dores Nubes inteligentes Banda ancha Energía y Potencia Nuevos modelos de negocios Ciudades de infraestruct ura integral Espacio Jam Inteligencia inhalámbric a Automotor
  2. 2.  Byod por sus iniciales significa Bring your Own device, permite al usuario elegir el tipo de dispositivo que quiere usar para acceder al contenido relacionado con su trabajo o del tipo personal
  3. 3. Debemos estar en constante movimiento, es decir, siempre buscar dar más que nuestros competidores, capacitarnos para ser cada día mejores y buscar la innovación constante, no dejar que la tecnología nos rebase, al contrario, buscar siempre que beneficios podemos adquirir con ella.
  4. 4. Claro, creo que el día que dejemos de detectar oportunidades de crecimiento es por que nuestro negocio no nos interesa más. Si estamos ya en el mercado siempre habrá oportunidades de crecer o de diversificarnos siempre buscando el mayor beneficio para nosotros y la mejor manera de ofrecerle lo mejor al cliente. Identificar clientes potenciales, adaptarnos al cambio y al constante movimiento de la vida comercial.
  5. 5. STEP OBJECTIVE KEY ACTIVITIES OUTPUT 1) Monitor, target, and screen Identify award recipient candidates from around the globe •Conduct in-depth industry research •Identify emerging sectors •Scan multiple geographies Pipeline of candidates who potentially meet all best-practice criteria 2) Perform 360° research Perform comprehensive, 360° research on all candidates in the pipeline •Interview thought leaders and industry practitioners •Assess candidates’ fit with best-practice criteria •Rank all candidates Matrix positioning all candidates’ performance relative to one another 3) Invite thought leadership in best practices Perform in-depth examination of all candidates •Confirm best-practice criteria •Examine eligibility of all candidates •Identify any information gaps Detailed profiles of all ranked candidates 4) Initiate research director review Conduct an unbiased evaluation of all candidate profiles •Brainstorm ranking options •Invite multiple perspectives on candidates’ performance •Update candidate profiles Final prioritization of all eligible candidates and companion best-practice positioning paper 5) Assemble panel of industry experts Present findings to an expert panel of industry thought leaders •Share findings •Strengthen cases for candidate eligibility •Prioritize candidates Refined list of prioritized award candidates 6) Conduct global industry review Build consensus on award candidates’ eligibility •Hold global team meeting to review all candidates •Pressure-test fit with criteria •Confirm inclusion of all eligible candidates Final list of eligible award candidates, representing success stories worldwide 7) Perform quality check Develop official award consideration materials •Perform final performance benchmarking activities •Write nominations •Perform quality review High-quality, accurate, and creative presentation of nominees’ successes 8) Reconnect with panel of industry experts Finalize the selection of the best-practice award recipient •Review analysis with panel •Build consensus •Select winner Decision on which company performs best against all best-practice criteria 9) Communicate Recognition Inform award recipient of award recognition •Present award to the CEO •Inspire the organization for continued success •Celebrate the recipient’s performance Announcement of award and plan for how recipient can use the award to enhance the brand 10) Take strategic action Share award news with stakeholders and customers •Coordinate media outreach •Design a marketing plan •Assess award’s role in future strategic planning Widespread awareness of recipient’s award status among investors, media personnel, and employees
  6. 6. Lo ideal es un equipo de trabajo que sepa ir de la mano con la tecnología, que sepa conducir los objetivos de la empresa por el camino de la innovación, que le presente nuevas ideas de desarrollo de técnicas para dar a conocer las diversas líneas de productos, proponer planes y tiempos meta de respuesta de consumidores, etc

×