Do all roads lead to the same purchase

358 views

Published on

Analyse inédite analysant le comportement d'achat de l'acheteur dans le point de vente.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
358
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Do all roads lead to the same purchase

  1. 1. Ready<br /> to go shopping ?<br />
  2. 2. Do all roads lead to the same purchase ?<br />
  3. 3. The Iast shopping trip in Fact - (questions)<br />PLANNED PURCHASES<br />STEP 1<br />STEP 2<br />STEP 2.1<br />STEP 2.1.1<br />Types of productsboughtduring the last shopping trip<br />Amongst<br /> the 40 FMCG categories<br />Types of productsbought<br /> & plannedbefore the visit in store<br />Brand chosen in advance & purchased brand<br />Or<br />Brand chosen in advance & other brand bought<br />Or<br />Brandchosen in store<br />Brand chosen in store<br /> & usuallychosen<br /> for thatkind of purchase<br />Or<br />Brand chosen in store<br /> & not usuallychosen<br /> but attractive in store<br />
  4. 4. The Iast shopping trip in Fact - (questions)<br />UNPLANNED PURCHASES<br />STEP 1<br />STEP 3<br />STEP 3.1<br />Types of productsboughtduring the last shopping trip<br />Amongst<br /> the 40 FMCG categories<br />Types of productsbought<br /> & not plannedbefore the visit in store<br />Purchased brand isprobably the brand whichwouldbebought in case of plannedpurchase<br />Or<br />Purchased brand isprobably not the brand whichwouldbebought in case of plannedpurchase<br />Or<br />Don’t know<br />
  5. 5. The last shopping trip in Fact - (plan)<br />Planned brand<br /> + brand bought<br />Planned brand<br /> + other brand bought<br />Usual brand<br />Other brand<br />Usual brand<br />Brand<br /> « before »<br />Brand <br />« in store »<br />Other brand<br />

×