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Top 10 reasons to use color postcards


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You can easily and profitably increase your lead generation, increase sales and profit when you add color post cards to your marketing mix. It is important not to shotgun the market with your cards. Mail to current and past customers/clients, prospects, and friends and family.

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Top 10 reasons to use color postcards

  1. 1.   Top 10 Reasons to use color postcards Reg Gupton, MBA, Creative Growth Seminars 303.544.0340 office 303.544.0358 fax Harness the Power of Color Postcard Marketing
  2. 2. Beware of print sales people <ul><li>Do you spend hundreds or thousands on print ads? </li></ul><ul><li>And not hear a sound? </li></ul><ul><li>They tell you, you must spend to make </li></ul><ul><li>You are offered significant discounts. </li></ul><ul><li>You focus on the discount, not the results. </li></ul>
  3. 3. A business truth <ul><li>Advertising does not equal marketing </li></ul><ul><li>There are four ways to reach your target audience </li></ul><ul><ul><li>Face to face </li></ul></ul><ul><ul><li>Phone </li></ul></ul><ul><ul><li>Direct mail </li></ul></ul><ul><ul><li>Email </li></ul></ul>
  4. 4. A Marketing Truth <ul><li>Your marketing effort must be repeated </li></ul><ul><li>To the same target audience </li></ul><ul><li>Hold your marketing accountable for results </li></ul>
  5. 5. 1. Even small businesses can use direct mail <ul><li>As small as 100 in your list </li></ul><ul><li>Easier if database is digital </li></ul>
  6. 6. 2. You make a sneak attack <ul><li>They can see your newspaper/magazine ads </li></ul><ul><li>Your competition won’t know if you use postcards </li></ul>
  7. 7. 3. Easy to track results <ul><li>Use a special code </li></ul><ul><li>Ask for free report </li></ul><ul><li>Enter drawing </li></ul><ul><li>Come in with coupon </li></ul>
  8. 8. 4. Postcards are versatile <ul><li>Seek business from new prospects </li></ul><ul><li>Solicit business from past customers </li></ul>
  9. 9. 5. Postcards can support your brand <ul><li>Systematic postcards will build Top of Mind Awareness </li></ul>
  10. 10. 6. Waste no more money <ul><li>Test with a small part of your list. </li></ul><ul><li>If it works, keep going </li></ul><ul><li>If it doesn’t, refine or stop </li></ul>
  11. 11. 7. Postcards are quickly read <ul><li>You have 4-8 seconds with their brain </li></ul><ul><li>That is enough with a postcard </li></ul>
  12. 12. 8. Postcards take up little space <ul><li>Postcards can be carried around until time to redeem your offer </li></ul>
  13. 13. 9. Postcards are fast and simple <ul><li>Create/use a template </li></ul><ul><li>Just change your messaging </li></ul><ul><li>Send </li></ul><ul><li>Repeat </li></ul>
  14. 14. 10. Postcards are easy & inexpensive <ul><li>Invest between $.50 & $.60 for each card </li></ul><ul><li>Simply order your cards here . </li></ul>
  15. 15. Reg’s Business Success Videos If you liked what you saw, subscribe to my channel @ Watch other videos at Email me @ [email_address] Follow me @ Find me @ Add me to your Linked in network