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Ten tips for a powerful business plan

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How to write a business plan and how you will make more money when you do.

Published in: Business, Real Estate
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Ten tips for a powerful business plan

  1. 1. Empower Yourself with a Powerful Roadmap For the Future 10 tips for Writing a Profitable Business Plan Presented by: Reg Gupton, MBA Creative Growth Seminars, 1919 14th Street, Suite 805 Boulder, CO 80302 800-418-0401 303.544.0340 [email_address] http://www.growthseminars.com
  2. 2. My job is to reduce your stress and increase your profits!
  3. 3. 1. My money comes from where? <ul><li>Focus on your past successes </li></ul><ul><li>Track actual Sources of Business </li></ul>
  4. 4. You are my Board of Directors B to B Referral 28% Other 7% PC Referral 26% S of I 5% Recreation 14% Repeat 20%
  5. 6. 2. There is gold out there <ul><li>Four Laws of Lead Generation </li></ul><ul><li>1. Build/use an automated database </li></ul><ul><li>2. Feed it every day </li></ul><ul><li>3. Communicate with it in a systematic way </li></ul><ul><li>4. Service all the leads that come your way. </li></ul>
  6. 7. The secret to lead generation <ul><li>Leads generated = consistency and frequency </li></ul><ul><li>Leads generated = creativity. </li></ul>
  7. 8. 3. When it absolutely has to be there overnight <ul><li>The power of an 8 x 8 program </li></ul><ul><ul><li>Eight touches in eight weeks </li></ul></ul><ul><ul><ul><li>1. TYN </li></ul></ul></ul><ul><ul><ul><li>2. Mould Brochure </li></ul></ul></ul><ul><ul><ul><li>3. Radon Brochure </li></ul></ul></ul><ul><ul><ul><li>4. Lead based paint Brochure </li></ul></ul></ul><ul><ul><ul><li>5. Call </li></ul></ul></ul><ul><ul><ul><li>6. Market Report </li></ul></ul></ul><ul><ul><ul><li>7. Home maintenance tips </li></ul></ul></ul><ul><ul><ul><li>8. Call </li></ul></ul></ul><ul><ul><ul><li>9. Add to 33 touch program </li></ul></ul></ul>
  8. 9. The right to compete <ul><li>Sellers </li></ul><ul><ul><li>Contacted only one agent 66% </li></ul></ul><ul><ul><li>Contacted two agents 18% </li></ul></ul><ul><ul><li>Everyone else 16% </li></ul></ul><ul><li>Buyers </li></ul><ul><ul><li>Contacted only one agent 64% </li></ul></ul><ul><ul><li>Contacted two agents 21% </li></ul></ul><ul><ul><li>Everyone else 16% </li></ul></ul>Source: NAR 2010 Profile of Buyers and Sellers.
  9. 10. You only have two chances <ul><li>86+ of buyers and sellers contacted only one or two agents </li></ul><ul><li>How do you achieve the first or second position for real estate in the mind of your public?. </li></ul>
  10. 11. 4. Touch them often and systematically <ul><li>Develop and use a 33 touch program </li></ul><ul><ul><li>18 direct mail touches (Beson/TP letters) </li></ul></ul><ul><ul><li>8 thank you or thinking of you cards </li></ul></ul><ul><ul><li>or 26 Just Listed/Just Sold Cards </li></ul></ul><ul><ul><li>3 telephone calls </li></ul></ul><ul><ul><li>2 birthday cards </li></ul></ul><ul><ul><li>1 mother’s day card </li></ul></ul><ul><ul><li>1 father’s day card. </li></ul></ul>
  11. 12. 5. Sound professional <ul><li>Memorize 5 facts about your market </li></ul><ul><ul><li>Average Days on Market (this year/last year) </li></ul></ul><ul><ul><li>Average price (this year/last year) </li></ul></ul><ul><ul><li>List price/sales price ratio </li></ul></ul><ul><ul><li>Mortgage interest rate (0/0) </li></ul></ul><ul><ul><li>Appreciation rate </li></ul></ul><ul><ul><li>Or?. </li></ul></ul>
  12. 13. 6. No green eye shades allowed <ul><li>Build these budgets </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>Operating. </li></ul></ul></ul>
  13. 14. 7. A plan for each week <ul><ul><li>Based on Source of Business </li></ul></ul><ul><ul><li>Target audiences </li></ul></ul><ul><ul><ul><li>Past Clients </li></ul></ul></ul><ul><ul><ul><li>Geographic Farm </li></ul></ul></ul><ul><ul><li>Strategies </li></ul></ul><ul><ul><ul><li>Parties </li></ul></ul></ul><ul><ul><ul><li>Direct Mail </li></ul></ul></ul><ul><ul><li>Tactics </li></ul></ul><ul><ul><li>Costs </li></ul></ul><ul><ul><li>Metrics . </li></ul></ul>
  14. 15. 8. How am I doing? <ul><li>Keep track monthly </li></ul><ul><li>On your calendar </li></ul><ul><li>Excel spreadsheets </li></ul><ul><li>What to track?. </li></ul>
  15. 16. What to Track <ul><li>1. Leads Generated </li></ul><ul><li>2. Prospects Contacted </li></ul><ul><li>3. Number in Database </li></ul><ul><li>4. Listings </li></ul><ul><li>5. Contracts Written </li></ul><ul><li>6. Contracts Closed </li></ul><ul><li>7. Money </li></ul><ul><li>8. People </li></ul><ul><li>9. Systems/Tools </li></ul><ul><li>10. Personal Education. </li></ul>
  16. 17. 9. Are you just treading water? <ul><li>Use Quicken/Quickbooks </li></ul><ul><li>Monthly reminders </li></ul><ul><ul><li>P and L </li></ul></ul><ul><ul><li>Pay bills </li></ul></ul><ul><ul><li>Reconcile all your Accts </li></ul></ul><ul><li>On-line banking/bill pay </li></ul><ul><li>Money for taxes. </li></ul>
  17. 18. 10. What would Lance do? <ul><li>Get a coach/mentor </li></ul><ul><ul><li>Perspective </li></ul></ul><ul><ul><li>Accountability </li></ul></ul><ul><ul><li>Encouragement </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Brainstorming. </li></ul></ul>
  18. 19. What are your take aways? <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  19. 20. Hope is at hand <ul><li>When you are ready to move your business to the next level with proven techniques, call for your free 1/2 hour mentoring session. </li></ul><ul><li>“In the first 11 weeks of this year, I earned 46% of what I earned all last year. Thanks, Reg.” </li></ul>

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