Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ten tips for a powerful business plan


Published on

How to write a business plan and how you will make more money when you do.

Published in: Business, Real Estate
  • Be the first to comment

Ten tips for a powerful business plan

  1. 1. Empower Yourself with a Powerful Roadmap For the Future 10 tips for Writing a Profitable Business Plan Presented by: Reg Gupton, MBA Creative Growth Seminars, 1919 14th Street, Suite 805 Boulder, CO 80302 800-418-0401 303.544.0340 [email_address]
  2. 2. My job is to reduce your stress and increase your profits!
  3. 3. 1. My money comes from where? <ul><li>Focus on your past successes </li></ul><ul><li>Track actual Sources of Business </li></ul>
  4. 4. You are my Board of Directors B to B Referral 28% Other 7% PC Referral 26% S of I 5% Recreation 14% Repeat 20%
  5. 6. 2. There is gold out there <ul><li>Four Laws of Lead Generation </li></ul><ul><li>1. Build/use an automated database </li></ul><ul><li>2. Feed it every day </li></ul><ul><li>3. Communicate with it in a systematic way </li></ul><ul><li>4. Service all the leads that come your way. </li></ul>
  6. 7. The secret to lead generation <ul><li>Leads generated = consistency and frequency </li></ul><ul><li>Leads generated = creativity. </li></ul>
  7. 8. 3. When it absolutely has to be there overnight <ul><li>The power of an 8 x 8 program </li></ul><ul><ul><li>Eight touches in eight weeks </li></ul></ul><ul><ul><ul><li>1. TYN </li></ul></ul></ul><ul><ul><ul><li>2. Mould Brochure </li></ul></ul></ul><ul><ul><ul><li>3. Radon Brochure </li></ul></ul></ul><ul><ul><ul><li>4. Lead based paint Brochure </li></ul></ul></ul><ul><ul><ul><li>5. Call </li></ul></ul></ul><ul><ul><ul><li>6. Market Report </li></ul></ul></ul><ul><ul><ul><li>7. Home maintenance tips </li></ul></ul></ul><ul><ul><ul><li>8. Call </li></ul></ul></ul><ul><ul><ul><li>9. Add to 33 touch program </li></ul></ul></ul>
  8. 9. The right to compete <ul><li>Sellers </li></ul><ul><ul><li>Contacted only one agent 66% </li></ul></ul><ul><ul><li>Contacted two agents 18% </li></ul></ul><ul><ul><li>Everyone else 16% </li></ul></ul><ul><li>Buyers </li></ul><ul><ul><li>Contacted only one agent 64% </li></ul></ul><ul><ul><li>Contacted two agents 21% </li></ul></ul><ul><ul><li>Everyone else 16% </li></ul></ul>Source: NAR 2010 Profile of Buyers and Sellers.
  9. 10. You only have two chances <ul><li>86+ of buyers and sellers contacted only one or two agents </li></ul><ul><li>How do you achieve the first or second position for real estate in the mind of your public?. </li></ul>
  10. 11. 4. Touch them often and systematically <ul><li>Develop and use a 33 touch program </li></ul><ul><ul><li>18 direct mail touches (Beson/TP letters) </li></ul></ul><ul><ul><li>8 thank you or thinking of you cards </li></ul></ul><ul><ul><li>or 26 Just Listed/Just Sold Cards </li></ul></ul><ul><ul><li>3 telephone calls </li></ul></ul><ul><ul><li>2 birthday cards </li></ul></ul><ul><ul><li>1 mother’s day card </li></ul></ul><ul><ul><li>1 father’s day card. </li></ul></ul>
  11. 12. 5. Sound professional <ul><li>Memorize 5 facts about your market </li></ul><ul><ul><li>Average Days on Market (this year/last year) </li></ul></ul><ul><ul><li>Average price (this year/last year) </li></ul></ul><ul><ul><li>List price/sales price ratio </li></ul></ul><ul><ul><li>Mortgage interest rate (0/0) </li></ul></ul><ul><ul><li>Appreciation rate </li></ul></ul><ul><ul><li>Or?. </li></ul></ul>
  12. 13. 6. No green eye shades allowed <ul><li>Build these budgets </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>Operating. </li></ul></ul></ul>
  13. 14. 7. A plan for each week <ul><ul><li>Based on Source of Business </li></ul></ul><ul><ul><li>Target audiences </li></ul></ul><ul><ul><ul><li>Past Clients </li></ul></ul></ul><ul><ul><ul><li>Geographic Farm </li></ul></ul></ul><ul><ul><li>Strategies </li></ul></ul><ul><ul><ul><li>Parties </li></ul></ul></ul><ul><ul><ul><li>Direct Mail </li></ul></ul></ul><ul><ul><li>Tactics </li></ul></ul><ul><ul><li>Costs </li></ul></ul><ul><ul><li>Metrics . </li></ul></ul>
  14. 15. 8. How am I doing? <ul><li>Keep track monthly </li></ul><ul><li>On your calendar </li></ul><ul><li>Excel spreadsheets </li></ul><ul><li>What to track?. </li></ul>
  15. 16. What to Track <ul><li>1. Leads Generated </li></ul><ul><li>2. Prospects Contacted </li></ul><ul><li>3. Number in Database </li></ul><ul><li>4. Listings </li></ul><ul><li>5. Contracts Written </li></ul><ul><li>6. Contracts Closed </li></ul><ul><li>7. Money </li></ul><ul><li>8. People </li></ul><ul><li>9. Systems/Tools </li></ul><ul><li>10. Personal Education. </li></ul>
  16. 17. 9. Are you just treading water? <ul><li>Use Quicken/Quickbooks </li></ul><ul><li>Monthly reminders </li></ul><ul><ul><li>P and L </li></ul></ul><ul><ul><li>Pay bills </li></ul></ul><ul><ul><li>Reconcile all your Accts </li></ul></ul><ul><li>On-line banking/bill pay </li></ul><ul><li>Money for taxes. </li></ul>
  17. 18. 10. What would Lance do? <ul><li>Get a coach/mentor </li></ul><ul><ul><li>Perspective </li></ul></ul><ul><ul><li>Accountability </li></ul></ul><ul><ul><li>Encouragement </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Brainstorming. </li></ul></ul>
  18. 19. What are your take aways? <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  19. 20. Hope is at hand <ul><li>When you are ready to move your business to the next level with proven techniques, call for your free 1/2 hour mentoring session. </li></ul><ul><li>“In the first 11 weeks of this year, I earned 46% of what I earned all last year. Thanks, Reg.” </li></ul>