Reg’s Video Rants Email me @  [email_address] Follow me @  www.twitter.com/reggupton Find me @  www.facebook.com/reggupton...
  H ow To Become The  REALTOR Of Choice Build and Keep Top of Mind Awareness
Unseat the REALTOR they used
How many agents are interviewed Source: Profile of Home Buyers and Sellers 2010
Dos and don'ts of your 8x8 <ul><li>Set up an expandable file folder labeled weeks 1 thru 8 </li></ul><ul><li>Print & store...
A simple & powerful 8x8 <ul><li>Week 1 – Thank you note </li></ul><ul><li>Week 2 - Info educating the recipient about real...
Dos and don'ts of your 33 touch plan <ul><li>There are only two message to be conveyed by these cards </li></ul><ul><ul><l...
Your 33 Touch Plan <ul><li>Send 26 just listed/just sold card </li></ul><ul><li>“ How to send referral cards” quarterly or...
Still not convinced? <ul><li>Your massive Return on Investment (ROI) </li></ul><ul><li>For every 100 names in your databas...
Reg’s Video Rants Email me @  [email_address] Follow me @  www.twitter.com/reggupton Find me @  www.facebook.com/reggupton...
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Easily create toma and your 33 touch program

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Easily create toma and your 33 touch program

  1. 1. Reg’s Video Rants Email me @ [email_address] Follow me @ www.twitter.com/reggupton Find me @ www.facebook.com/reggupton Add me to your Linked in network www.linkedin.com/in/reggupton If you liked what you saw, subscribe to my channel on http://www.youtube.com/user/reggupton
  2. 2.   H ow To Become The REALTOR Of Choice Build and Keep Top of Mind Awareness
  3. 3. Unseat the REALTOR they used
  4. 4. How many agents are interviewed Source: Profile of Home Buyers and Sellers 2010
  5. 5. Dos and don'ts of your 8x8 <ul><li>Set up an expandable file folder labeled weeks 1 thru 8 </li></ul><ul><li>Print & store 20+ copies of your chosen material in each folder slot. </li></ul><ul><li>Don’t be creative </li></ul><ul><li>Send the same thing each week until you </li></ul><ul><li>decide to change it </li></ul><ul><li>Create an action plan & put action plan on calendar </li></ul><ul><li>Good source is www.epa.gov . At least four brochures available: free or very low cost. </li></ul>
  6. 6. A simple & powerful 8x8 <ul><li>Week 1 – Thank you note </li></ul><ul><li>Week 2 - Info educating the recipient about real estate </li></ul><ul><li>Week 3 - Info educating the recipient about real estate </li></ul><ul><li>Week 4 - Info educating the recipient about real estate </li></ul><ul><li>Week 5 – Personal Call </li></ul><ul><li>Week 6 - Info educating the recipient about real estate </li></ul><ul><li>Week 7 - Info educating the recipient about real estate </li></ul><ul><li>Week 8 – Personal Call </li></ul><ul><li>Week 8 – add to your 33 touch program. </li></ul>
  7. 7. Dos and don'ts of your 33 touch plan <ul><li>There are only two message to be conveyed by these cards </li></ul><ul><ul><li>I am still here </li></ul></ul><ul><ul><li>I am doing business </li></ul></ul><ul><li>Do be consistent with the </li></ul><ul><li>mailing/address/logo/picture </li></ul><ul><li>side of your card </li></ul><ul><li>Do include your full contact </li></ul><ul><li>Information </li></ul><ul><li>Creativity is not required. </li></ul>
  8. 8. Your 33 Touch Plan <ul><li>Send 26 just listed/just sold card </li></ul><ul><li>“ How to send referral cards” quarterly or more often </li></ul><ul><li>Skip time change cards </li></ul><ul><li>Important message about energy tax credits etc </li></ul><ul><li>Send 7 non-religious greeting cards. </li></ul>
  9. 9. Still not convinced? <ul><li>Your massive Return on Investment (ROI) </li></ul><ul><li>For every 100 names in your database: </li></ul><ul><li>Investment: 100 X 33=3,300 X $ 0.65= $2,145.00 </li></ul><ul><li>Revenue: 5 X $5,000 = $25,000 </li></ul><ul><li>$25,000 – $2,145 = $22,855 profit or 10.65 times your money. </li></ul>
  10. 10. Reg’s Video Rants Email me @ [email_address] Follow me @ www.twitter.com/reggupton Find me @ www.facebook.com/reggupton Add me to your Linked in network www.linkedin.com/in/reggupton If you liked what you saw, subscribe to my channel on http://www.youtube.com/user/reggupton

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