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FRONTEND CONFERENCE ZÜRICH, 2014 
HMEobYi!le design myths
This will be an 
awesome talk
MYTH #1 
OS features work well 
as-is
Explain
Explain Time
MYTH #2 
Mobile users are 
distracted
MUADD
75% 
Source: 11Mark
Mobile 
Eat 
Chat 
Eat 
Talk 
Text 
Come on!
At home or work 
77% 68% 
of mobile 
searches 
of mobile usage 
(excluding email, 
text, voice) 
Source: Google Source: AO...
Needs, 
context 
Tool
MYTH #3 
Less UI 
works better
MYTH #4 
Mobile apps shouldn’t 
go deep
Tool time Goal time 
Read more at UIE
Source: Daniel Cook
Yo index 
Hashtags 
URL links 
…
Also, Please allow the ability to 
create a COPY of a sheets file […] 
I seriously need this function!!! 
A Google Sheets ...
9 
different filters
27 
items in the menu
32 
items in the menu
54% 
Source: Exacttarget
MYTH #5 
MVP for an app 
has to be an app
What you want to 
build eventually 
What your users 
want now
CAVEATS 
Viable vs desirable 
WYDIWYG
MYTH #6 
Testing mobile apps is 
difficult
Read more about the guerrilla test
AND MOST IMPORTANTLY 
Vitamin C helps you 
fight cold
Merci vielmal! 
Questions?
@goczazoltan 
uxmyths.com 
contrastrebellion.com 
uninvitedredesigns.com
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
Mobile design myths (at Frontend Conference Zürich, 2014)
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Mobile design myths (at Frontend Conference Zürich, 2014)

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My talk on mobile design myths from the Frontend Conference in Zürich.

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Mobile design myths (at Frontend Conference Zürich, 2014)

  1. 1. FRONTEND CONFERENCE ZÜRICH, 2014 HMEobYi!le design myths
  2. 2. This will be an awesome talk
  3. 3. MYTH #1 OS features work well as-is
  4. 4. Explain
  5. 5. Explain Time
  6. 6. MYTH #2 Mobile users are distracted
  7. 7. MUADD
  8. 8. 75% Source: 11Mark
  9. 9. Mobile Eat Chat Eat Talk Text Come on!
  10. 10. At home or work 77% 68% of mobile searches of mobile usage (excluding email, text, voice) Source: Google Source: AOL, BBDO
  11. 11. Needs, context Tool
  12. 12. MYTH #3 Less UI works better
  13. 13. MYTH #4 Mobile apps shouldn’t go deep
  14. 14. Tool time Goal time Read more at UIE
  15. 15. Source: Daniel Cook
  16. 16. Yo index Hashtags URL links …
  17. 17. Also, Please allow the ability to create a COPY of a sheets file […] I seriously need this function!!! A Google Sheets reviewer “
  18. 18. 9 different filters
  19. 19. 27 items in the menu
  20. 20. 32 items in the menu
  21. 21. 54% Source: Exacttarget
  22. 22. MYTH #5 MVP for an app has to be an app
  23. 23. What you want to build eventually What your users want now
  24. 24. CAVEATS Viable vs desirable WYDIWYG
  25. 25. MYTH #6 Testing mobile apps is difficult
  26. 26. Read more about the guerrilla test
  27. 27. AND MOST IMPORTANTLY Vitamin C helps you fight cold
  28. 28. Merci vielmal! Questions?
  29. 29. @goczazoltan uxmyths.com contrastrebellion.com uninvitedredesigns.com

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