1.
What a perfect evening!

2.
It was.

3.
The age of features is over.
Aral Balkan

4.
Design is making decisions

5.
Design is making decisions

6.
The problem with decisions:
we’re not that good at them

7.
Narrow framing

8.
False dilemmas

9.
Confirmation bias

10.
Good design is invisible

11.
Bandwagon effect

12.
Publication bias

13.
Should email address be allowed to be non-unique?

14.
Overconfidence

15.
Wisdom of crowds

16.
The idiocy of crowds.

17.
Bikeshedding

18.
£350£10 000 000 £21

19.
I’ll give the model a big mole on her face, and the
committee focuses on that and are usually
satisfied with the momentous change of removing
it and leave everything else as is.
Speider Schneider’s friend

20.
Boiling frog

21.
…

22.
How to dodge them?

23.
Focus on the big big details

24.
What? How?

25.
Create your own design principles

26.
Delight me in surprising ways
Keep it brief
Decide for me but let me have the final say
Only show what I need when I need it
I should always know where I am

27.
The two tap rule
The 5-point rule
The 98% rule

28.
The two tap rule
The 5-point rule
The 98% rule

29.
It’s easier to add a feature later than to remove one
Rather be dumb than wrong
Clear beats clever

30.
Explore dozens of options

31.
DecideExplore

32.
Here

33.
Here
Yay!

34.
Here
Yay!
Requires more than optimisation

35.
Be confident
and expect to be proven wrong

36.
DataIntuition

37.
Strong beliefs, weakly held.
Andy Grove

38.
The ultimate technique

39.
Are we making it better?

40.
Dwight

41.
@goczazoltan
uxmyths.com
contrastrebellion.com
uninvitedredesigns.com