How we make design decisions
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How we make design decisions
Mar. 22, 2015•0 likes•1,742 views
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What is easier to decide, building a nuclear reactor or building a bicycle shed? Why do photographers put moles on models’ faces? Should you trust a designer acting on a hunch? Should you trust any individual at all or should you go for the wisdom of crowds? Or decide based on guidelines? I'll talk about such things, or something very similar. I haven't really decided yet. This is the deck from my Pantalk in Zürich on 19.03.2015: http://www.meetup.com/Pantalks-tech-non-tech-talks-Panter-AG-Zurich/events/220726097/
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How we make design decisions
- What a perfect evening!
- It was.
- The age of features is over. Aral Balkan
- Design is making decisions
- Design is making decisions
- The problem with decisions: we’re not that good at them
- Narrow framing
- False dilemmas
- Confirmation bias
- Good design is invisible
- Bandwagon effect
- Publication bias
- Should email address be allowed to be non-unique?
- Overconfidence
- Wisdom of crowds
- The idiocy of crowds.
- Bikeshedding
- £350£10 000 000 £21
- I’ll give the model a big mole on her face, and the committee focuses on that and are usually satisfied with the momentous change of removing it and leave everything else as is. Speider Schneider’s friend
- Boiling frog
- …
- How to dodge them?
- Focus on the big big details
- What? How?
- Create your own design principles
- Delight me in surprising ways Keep it brief Decide for me but let me have the final say Only show what I need when I need it I should always know where I am
- The two tap rule The 5-point rule The 98% rule
- The two tap rule The 5-point rule The 98% rule
- It’s easier to add a feature later than to remove one Rather be dumb than wrong Clear beats clever
- Explore dozens of options
- DecideExplore
- Here
- Here Yay!
- Here Yay! Requires more than optimisation
- Be confident and expect to be proven wrong
- DataIntuition
- Strong beliefs, weakly held. Andy Grove
- The ultimate technique
- Are we making it better?
- Dwight
- @goczazoltan uxmyths.com contrastrebellion.com uninvitedredesigns.com