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How we make design decisions

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UX Design Essential Theories
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How we make design decisions

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What is easier to decide, building a nuclear reactor or building a bicycle shed? Why do photographers put moles on models’ faces? Should you trust a designer acting on a hunch? Should you trust any individual at all or should you go for the wisdom of crowds? Or decide based on guidelines? I'll talk about such things, or something very similar. I haven't really decided yet.

This is the deck from my Pantalk in Zürich on 19.03.2015:
http://www.meetup.com/Pantalks-tech-non-tech-talks-Panter-AG-Zurich/events/220726097/

What is easier to decide, building a nuclear reactor or building a bicycle shed? Why do photographers put moles on models’ faces? Should you trust a designer acting on a hunch? Should you trust any individual at all or should you go for the wisdom of crowds? Or decide based on guidelines? I'll talk about such things, or something very similar. I haven't really decided yet.

This is the deck from my Pantalk in Zürich on 19.03.2015:
http://www.meetup.com/Pantalks-tech-non-tech-talks-Panter-AG-Zurich/events/220726097/

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How we make design decisions

  1. 1. What a perfect evening!
  2. 2. It was.
  3. 3. The age of features is over. Aral Balkan
  4. 4. Design is making decisions
  5. 5. Design is making decisions
  6. 6. The problem with decisions: we’re not that good at them
  7. 7. Narrow framing
  8. 8. False dilemmas
  9. 9. Confirmation bias
  10. 10. Good design is invisible
  11. 11. Bandwagon effect
  12. 12. Publication bias
  13. 13. Should email address be allowed to be non-unique?
  14. 14. Overconfidence
  15. 15. Wisdom of crowds
  16. 16. The idiocy of crowds.
  17. 17. Bikeshedding
  18. 18. £350£10 000 000 £21
  19. 19. I’ll give the model a big mole on her face, and the committee focuses on that and are usually satisfied with the momentous change of removing it and leave everything else as is. Speider Schneider’s friend
  20. 20. Boiling frog
  21. 21.
  22. 22. How to dodge them?
  23. 23. Focus on the big big details
  24. 24. What? How?
  25. 25. Create your own design principles
  26. 26. Delight me in surprising ways Keep it brief Decide for me but let me have the final say Only show what I need when I need it I should always know where I am
  27. 27. The two tap rule The 5-point rule The 98% rule
  28. 28. The two tap rule The 5-point rule The 98% rule
  29. 29. It’s easier to add a feature later than to remove one Rather be dumb than wrong Clear beats clever
  30. 30. Explore dozens of options
  31. 31. DecideExplore
  32. 32. Here
  33. 33. Here Yay!
  34. 34. Here Yay! Requires more than optimisation
  35. 35. Be confident and expect to be proven wrong
  36. 36. DataIntuition
  37. 37. Strong beliefs, weakly held. Andy Grove
  38. 38. The ultimate technique
  39. 39. Are we making it better?
  40. 40. Dwight
  41. 41. @goczazoltan uxmyths.com contrastrebellion.com uninvitedredesigns.com

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