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Reeta Banerjee
A New Framework for Understanding
Of Motivation
the Highs
And Lows
BJ Fogg describes this phenomenon in
the Motivation Wave
Motivation fluctuates throughout the day
If motivation goes up and down
throughout the day…
How can you predict when motivation will be high
or low?
Motivation is based on
how much you
anticipate doing
the action
how much you
dread NOT doing
the action.
+
We can visualize motivation on a graph as a function
of Anticipation and Dread
When Anticipation and Dread are low, you are
below the curve and are unmotivated
When Anticipation and Dread are high, you are
above the curve and are motivated
Motivation = Anticipation + Dread
Reeta Banerjee
(even if dread is low)
+ =
Example: You have a high anticipation for
how great it will be to have the new iPhone
Example: You have a high anticipation for
how great it will be to have the new iPhone
Even if you aren’t thinking about the negatives
of not getting it, you can still be motivated.
High	AnticipationàMotivation
(even if anticipation is low)
+ =
Example: You dread what will happen if you
don’t take out the garbage
Example: You dread what will happen if you
don’t take out the garbage
Even if you don’t think it will be very fun to do, you
still may be motivated to take out the garbage.
High	DreadàMotivation
If you don’t have enough
OR
YOU WON’T CARE
Anticipation for doing the action
Dread for NOT doing the action
Understanding Motivation Highs and Lows
How does this Motivation Model explain
commonly known motivators?
How does this Motivation Model explain
commonly known motivators?
• Social
• Competitive
• Impact
How does this Motivation Model explain
commonly known motivators?
• Social
• Competitive
• Impact
Let’s see a few examples…
ü you anticipate that it will be fun and social
You will be motivated to go running with a friend if
ü you anticipate that it will be fun and social
or
ü you think you would feel guilty if you didn’t go
You will be motivated to go running with a friend if
You will be motivated to compete if
üYou anticipate that you will feel victorious
You will be motivated to compete if
üYou anticipate that you will feel victorious
or
üYou dread that you will feel left out if you
don’t compete
You will be motivated to join a walkathon if
üYou anticipate feeling proud for doing good
You will be motivated to join a walkathon if
üYou anticipate feeling proud for doing good
or
üYou dread that you will feel disappointed in
yourself if you don’t join
Questions/Comments?
I want to hear them!
Reeta Banerjee
reeta@alumni.stanford.edu
@ReetaTweets

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Understanding Motivation Highs and Lows

  • 1. Reeta Banerjee A New Framework for Understanding Of Motivation the Highs And Lows
  • 2. BJ Fogg describes this phenomenon in the Motivation Wave Motivation fluctuates throughout the day
  • 3. If motivation goes up and down throughout the day…
  • 4. How can you predict when motivation will be high or low?
  • 5. Motivation is based on how much you anticipate doing the action how much you dread NOT doing the action. +
  • 6. We can visualize motivation on a graph as a function of Anticipation and Dread
  • 7. When Anticipation and Dread are low, you are below the curve and are unmotivated
  • 8. When Anticipation and Dread are high, you are above the curve and are motivated
  • 9. Motivation = Anticipation + Dread Reeta Banerjee
  • 10. (even if dread is low) + =
  • 11. Example: You have a high anticipation for how great it will be to have the new iPhone
  • 12. Example: You have a high anticipation for how great it will be to have the new iPhone Even if you aren’t thinking about the negatives of not getting it, you can still be motivated.
  • 14. (even if anticipation is low) + =
  • 15. Example: You dread what will happen if you don’t take out the garbage
  • 16. Example: You dread what will happen if you don’t take out the garbage Even if you don’t think it will be very fun to do, you still may be motivated to take out the garbage.
  • 18. If you don’t have enough OR YOU WON’T CARE Anticipation for doing the action Dread for NOT doing the action
  • 20. How does this Motivation Model explain commonly known motivators?
  • 21. How does this Motivation Model explain commonly known motivators? • Social • Competitive • Impact
  • 22. How does this Motivation Model explain commonly known motivators? • Social • Competitive • Impact Let’s see a few examples…
  • 23. ü you anticipate that it will be fun and social You will be motivated to go running with a friend if
  • 24. ü you anticipate that it will be fun and social or ü you think you would feel guilty if you didn’t go You will be motivated to go running with a friend if
  • 25. You will be motivated to compete if üYou anticipate that you will feel victorious
  • 26. You will be motivated to compete if üYou anticipate that you will feel victorious or üYou dread that you will feel left out if you don’t compete
  • 27. You will be motivated to join a walkathon if üYou anticipate feeling proud for doing good
  • 28. You will be motivated to join a walkathon if üYou anticipate feeling proud for doing good or üYou dread that you will feel disappointed in yourself if you don’t join
  • 29. Questions/Comments? I want to hear them! Reeta Banerjee reeta@alumni.stanford.edu @ReetaTweets