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Advertise Yourself!
The alternative for indoor location of
Bluetooth Smart devices
Jeffrey Dungen
Co-founder and CEO
reely...
Ordre du jour
the Past:
Stories of pain
the Present:
A world of potential
the Future:
A new paradigm?
The Past: Stories of Pain
So, you want to build a low-power
wireless device that can
communicate a few bytes of ID
and/or ...
Home Automation Project
(2002-2003)
Internet-connected home automation
• Expensive hardware
• Minimal radio integration
• ...
Real-Time Location System
(2004-2010)
Precisely locate low-power wireless devices in real-time
• DIY radio
• DIY hardware
...
reelyActive
(2012…)
Simple, accessible RTLS and wireless sensor network
• DIY wireless protocol
Success!
But…
The Present:
A World of Potential
Bluetooth Smart:
• Accessible, highly-integrated hardware
• Standard wireless protocol
•...
Advertising is awesome
Our approach to real-time location has always included
even the simplest, most cost-effective devic...
The awesome alternative?
The billions of smartphones on
this planet take the opposite
approach to indoor location.
Blog po...
Bluetooth Smart can flip this around
Any Bluetooth Smart device, including smartphones,
can (at least technically) adverti...
The future:
a new paradigm?
Smart Devices
The Internet of People
Smart Spaces
The Internet of Things
Smart Spaces
for dumb (and smart) devices
Smart Spaces can sense, identify and locate the
devices within
Smart Spaces cons...
Smart Space applications
All technically possible today
Conferences
Retail Automation
Parking
Example: Live Directory
The challenges moving forward
• Mobile OS
• Privacy & Security
• Standards
• for identifiers
• for metadata
• Infrastructu...
Contact
Jeffrey Dungen
jeff@reelyactive.com
EUI-64: 00-1b-c5-09-40-10-00-69
reelyActive
http://reelyactive.com
@reelyActiv...
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Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 1 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 2 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 3 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 4 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 5 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 6 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 7 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 8 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 9 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 10 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 11 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 12 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 13 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 14 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 15 Advertise Yourself! - reelyActive at Bluetooth World 2014 Slide 16
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The alternative for indoor location of Bluetooth Smart (BLE) devices including smartphones and wearables. Presented by reelyActive at Bluetooth World 2014.

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Advertise Yourself! - reelyActive at Bluetooth World 2014

  1. 1. Advertise Yourself! The alternative for indoor location of Bluetooth Smart devices Jeffrey Dungen Co-founder and CEO reelyActive
  2. 2. Ordre du jour the Past: Stories of pain the Present: A world of potential the Future: A new paradigm?
  3. 3. The Past: Stories of Pain So, you want to build a low-power wireless device that can communicate a few bytes of ID and/or sensor data…
  4. 4. Home Automation Project (2002-2003) Internet-connected home automation • Expensive hardware • Minimal radio integration • Complicated!!!
  5. 5. Real-Time Location System (2004-2010) Precisely locate low-power wireless devices in real-time • DIY radio • DIY hardware • DIY wireless protocol, …
  6. 6. reelyActive (2012…) Simple, accessible RTLS and wireless sensor network • DIY wireless protocol Success! But…
  7. 7. The Present: A World of Potential Bluetooth Smart: • Accessible, highly-integrated hardware • Standard wireless protocol • Global reach (2.4GHz) • Ability to send a few bytes of information in an advertising packet …everything is finally in place!
  8. 8. Advertising is awesome Our approach to real-time location has always included even the simplest, most cost-effective devices. The devices advertise themselves to fixed infrastructure which handles the “smarts”.
  9. 9. The awesome alternative? The billions of smartphones on this planet take the opposite approach to indoor location. Blog post: http://reelyactive.com/ blog/archives/158
  10. 10. Bluetooth Smart can flip this around Any Bluetooth Smart device, including smartphones, can (at least technically) advertise itself to its surroundings In September 2013, we showed this principle with iOS devices running iBeacons BUT, this is severely restricted by the mobile OS Video: http://www.youtube.com/watch?v=CsYNHXSlVQY
  11. 11. The future: a new paradigm? Smart Devices The Internet of People Smart Spaces The Internet of Things
  12. 12. Smart Spaces for dumb (and smart) devices Smart Spaces can sense, identify and locate the devices within Smart Spaces consolidate a real-time understanding of the world at a human scale Bluetooth Smart is a key enabler for Smart Spaces
  13. 13. Smart Space applications All technically possible today Conferences Retail Automation Parking
  14. 14. Example: Live Directory
  15. 15. The challenges moving forward • Mobile OS • Privacy & Security • Standards • for identifiers • for metadata • Infrastructure 1 billion Bluetooth Smart devices shipped last year, and they’re not all phones!
  16. 16. Contact Jeffrey Dungen jeff@reelyactive.com EUI-64: 00-1b-c5-09-40-10-00-69 reelyActive http://reelyactive.com @reelyActive | +reelyActive Thanks for your time!

The alternative for indoor location of Bluetooth Smart (BLE) devices including smartphones and wearables. Presented by reelyActive at Bluetooth World 2014.

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