MCCSM Video Tips

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Video tips presented at the Mayo Clinic Center for Social Media Residency in NYC - June 18th 2013.

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MCCSM Video Tips

  1. 1. Video in Health Care Social MediaReed Smith & Lee Aase
  2. 2. WHY?(this is the audience participation part)Video in Health Care Social Media | 18 June 2013 #MCCSM
  3. 3. http://blog.flurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-CrosshairsVideo in Health Care Social Media | 18 June 2013 #MCCSM
  4. 4. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspxVideo in Health Care Social Media | 18 June 2013 #MCCSM
  5. 5. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspxVideo in Health Care Social Media | 18 June 2013 #MCCSM
  6. 6. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx81% VS 61%Parents use video-sharing sites more than non-parentsVideo in Health Care Social Media | 18 June 2013 #MCCSM
  7. 7. 500 years of videosare watched on every dayVideo in Health Care Social Media | 18 June 2013 #MCCSM
  8. 8. Traffic from mobile devices tripled in 20113 hours of video is uploaded per minute toYouTube frommobile devicesYouTube is available on 350 million devicesVideo in Health Care Social Media | 18 June 2013 #MCCSM
  9. 9. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  10. 10. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  11. 11. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  12. 12. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  13. 13. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  14. 14. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  15. 15. Hold ItDirect ItCommission ItVideo in Health Care Social Media | 18 June 2013 #MCCSM
  16. 16. WHAT ISTHE MOSTIMPORTANT CONSIDERATIONWHEN SHOOTING AVIDEO?Video in Health Care Social Media | 18 June 2013 #MCCSM
  17. 17. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  18. 18. DIY VS PROVideo in Health Care Social Media | 18 June 2013 #MCCSM
  19. 19. WHENYOU NEED AVERYQUICKTURNAROUND1Video in Health Care Social Media | 18 June 2013 #MCCSM
  20. 20. WHENTHEVIDEO HAS ASHORT SHELF LIFE2Video in Health Care Social Media | 18 June 2013 #MCCSM
  21. 21. INTERNALCOMMUNICATIONS3Video in Health Care Social Media | 18 June 2013 #MCCSM
  22. 22. WHENYOU HAVETIMETODEDICATETOTHE SHOOTINGAND EDITING4Video in Health Care Social Media | 18 June 2013 #MCCSM
  23. 23. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  24. 24. WHENYOU HAVE AREASONABLE AMOUNT OFTIMETO PLAN/SHOOT/EDIT1Video in Health Care Social Media | 18 June 2013 #MCCSM
  25. 25. WHENYOURVIDEO HAS ALONGER SHELF LIFE2Video in Health Care Social Media | 18 June 2013 #MCCSM
  26. 26. WHENYOU HAVE ACOMPLEX SHOOT3Video in Health Care Social Media | 18 June 2013 #MCCSM
  27. 27. BUDGET4Video in Health Care Social Media | 18 June 2013 #MCCSM
  28. 28. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  29. 29. 1Pre-production (planning) is key to success -make sure that your GOALS are clearly defined and agreedupon by everyoneVideo in Health Care Social Media | 18 June 2013 #MCCSM
  30. 30. 2Schedule a sufficient amount of time to shoot and edit -dont try to cram too much into one day.Video in Health Care Social Media | 18 June 2013 #MCCSM
  31. 31. 3Make sure that you monitor sound and distractions -pick a quiet place to shoot and use an external microphoneVideo in Health Care Social Media | 18 June 2013 #MCCSM
  32. 32. 4Be sure that the subject is sufficiently lit -either using available lighting or bringing in your own lights.Video in Health Care Social Media | 18 June 2013 #MCCSM
  33. 33. 5Make sure that you have enough batteries and media(tapes or cards) to last through the entire shootVideo in Health Care Social Media | 18 June 2013 #MCCSM
  34. 34. 6Be sure that the format your camera is using iscompatible with your editing softwareVideo in Health Care Social Media | 18 June 2013 #MCCSM
  35. 35. Video in Health Care Social Media | 18 June 2013 #MCCSM7VS
  36. 36. VSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  37. 37. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  38. 38. 1Treat this like hiring an employeeVideo in Health Care Social Media | 18 June 2013 #MCCSM
  39. 39. 2Pre-production (planning) is key to success -make sure that your GOALS are clearly defined and agreedupon by everyoneVideo in Health Care Social Media | 18 June 2013 #MCCSM
  40. 40. 3Schedule a sufficient amount of time to shoot and edit -dont try to cram too much into one day.Video in Health Care Social Media | 18 June 2013 #MCCSM
  41. 41. 4Be sure that the timeline for the production is clearlydefined and that deliverables are clearly definedVideo in Health Care Social Media | 18 June 2013 #MCCSM
  42. 42. 5Be open to suggestions and recommendationsfrom the production companyVideo in Health Care Social Media | 18 June 2013 #MCCSM
  43. 43. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  44. 44. WHEN IS GOOD ENOUGH,GOOD ENOUGH?Video in Health Care Social Media | 18 June 2013 #MCCSM
  45. 45. USE A CDNVideo in Health Care Social Media | 18 June 2013 #MCCSM
  46. 46. Maximizing your CDN -Title, Description, TagsVideo in Health Care Social Media | 18 June 2013 #MCCSM
  47. 47. Increase value through reuseVideo in Health Care Social Media | 18 June 2013 #MCCSM
  48. 48. Set up analytics (available on the CDN)to track views, comments, etcVideo in Health Care Social Media | 18 June 2013 #MCCSM
  49. 49. Shoot for the "biggest" displayVideo in Health Care Social Media | 18 June 2013 #MCCSM
  50. 50. 10TIPS -VIDEO INTERVIEWING• GetTheir Info• MakeThem Comfortable• No Rockin’ Out• Keep the Answers inContext• ControlTheir Sightline• Light Well• Get Good Audio• Turn Off All Phones• Get It On-Site• Shoot B-Roll at the Locationhttp://sparksight.com/who-we-are/video-blog/item/download/2Video in Health Care Social Media | 18 June 2013 #MCCSM
  51. 51. VIDEO COMPOSITIONVideo in Health Care Social Media | 18 June 2013 #MCCSM
  52. 52. Video in Health Care Social Media | 18 June 2013 #MCCSM
  53. 53. Video in Health Care Social Media | 18 June 2013 #MCCSM
  54. 54. WHENTO DIYWHENTO HIRE A PROTIPS IFYOU DIYTIPS IFYOU HIRE A PROADVICETRENDSVideo in Health Care Social Media | 18 June 2013 #MCCSM
  55. 55. FAST DRAWhttp://vimeo.com/sparksightVideo in Health Care Social Media | 18 June 2013 #MCCSM
  56. 56. ANIMATIONhttp://stdavids.com/CPRVideo in Health Care Social Media | 18 June 2013 #MCCSM
  57. 57. KINETICTYPEhttp://vimeo.com/sparksightVideo in Health Care Social Media | 18 June 2013 #MCCSM
  58. 58. TIME LAPSEhttp://YouTube.com/StDavidsHealthCareVideo in Health Care Social Media | 18 June 2013 #MCCSM
  59. 59. EXPLAINERhttp://www.youtube.com/user/epipheoVideo in Health Care Social Media | 18 June 2013 #MCCSM
  60. 60. CROWDSOURCINGSearchYouTube: tedxaustin18Video in Health Care Social Media | 18 June 2013 #MCCSM
  61. 61. Questions?Video in Health Care Social Media | 18 June 2013 #MCCSM

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