How to Add Video To Your Strategy without Breaking the Bank

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  • How to Add Video To Your Strategy without Breaking the Bank

    1. 1. How to Incorporate Video into Your Communication Strategy withoutBreaking the Bank iamreedsmith.com
    2. 2. ABOUT ME• Hospital Marketing Director • Advisory Board Member, SXSW Interactive Festival• Texas Hospital Association • Chief Social Strategist, Gray• Advisory Board Member, Digital Group Mayo Clinic Center for Social Media • Licensed Forklift Operator iamreedsmith.com
    3. 3. WHY?(this is the audience participation part) iamreedsmith.com
    4. 4. http://blog.flurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs iamreedsmith.com
    5. 5. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
    6. 6. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
    7. 7. 81% VS 61%Parents use video-sharing sites more than non-parents http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx iamreedsmith.com
    8. 8. iamreedsmith.com
    9. 9. 500 years of iamreedsmith.com
    10. 10. 500 years of videos iamreedsmith.com
    11. 11. 500 years of videosare watched on iamreedsmith.com
    12. 12. 500 years of videosare watched on every day iamreedsmith.com
    13. 13. iamreedsmith.com
    14. 14. Traffic from mobile devices tripled in 2011 iamreedsmith.com
    15. 15. Traffic from mobile devices tripled in 20113 hours of video is uploaded per minute to YouTube from mobile devices iamreedsmith.com
    16. 16. Traffic from mobile devices tripled in 20113 hours of video is uploaded per minute to YouTube from mobile devices YouTube is available on 350 million devices iamreedsmith.com
    17. 17. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    18. 18. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    19. 19. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    20. 20. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    21. 21. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    22. 22. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    23. 23. iamreedsmith.com
    24. 24. Hold It iamreedsmith.com
    25. 25. Hold ItDirect It iamreedsmith.com
    26. 26. Hold It Direct ItCommission It iamreedsmith.com
    27. 27. WHAT IS THE MOSTIMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO? iamreedsmith.com
    28. 28. WHAT IS THE MOSTIMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO? iamreedsmith.com
    29. 29. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    30. 30. DIY VS PRO iamreedsmith.com
    31. 31. 1WHEN YOU NEED A VERY QUICK TURNAROUND iamreedsmith.com
    32. 32. 2WHEN THE VIDEO HAS A SHORT SHELF LIFE iamreedsmith.com
    33. 33. 3 INTERNALCOMMUNICATIONS iamreedsmith.com
    34. 34. 4 WHEN YOU HAVE TIME TODEDICATE TO THE SHOOTING AND EDITING iamreedsmith.com
    35. 35. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    36. 36. 1 WHEN YOU HAVE AREASONABLE AMOUNT OFTIME TO PLAN/SHOOT/EDIT iamreedsmith.com
    37. 37. 2WHEN YOUR VIDEO HAS A LONGER SHELF LIFE iamreedsmith.com
    38. 38. 3WHEN YOU HAVE ACOMPLEX SHOOT iamreedsmith.com
    39. 39. 4BUDGET iamreedsmith.com
    40. 40. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    41. 41. 1 Pre-production (planning) is key to success -make sure that your GOALS are clearly defined and agreed upon by everyone iamreedsmith.com
    42. 42. 2Schedule a sufficient amount of time to shoot and edit - dont try to cram too much into one day. iamreedsmith.com
    43. 43. 3Make sure that you monitor sound and distractions -pick a quiet place to shoot and use an external microphone iamreedsmith.com
    44. 44. 4 Be sure that the subject is sufficiently lit -either using available lighting or bringing in your own lights. iamreedsmith.com
    45. 45. 5Make sure that you have enough batteries and media (tapes or cards) to last through the entire shoot iamreedsmith.com
    46. 46. 6Be sure that the format your camera is using is compatible with your editing software iamreedsmith.com
    47. 47. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    48. 48. 1Treat this like hiring an employee iamreedsmith.com
    49. 49. 2 Pre-production (planning) is key to success -make sure that your GOALS are clearly defined and agreed upon by everyone iamreedsmith.com
    50. 50. 3Schedule a sufficient amount of time to shoot and edit - dont try to cram too much into one day. iamreedsmith.com
    51. 51. 4Be sure that the timeline for the production is clearly defined and that deliverables are clearly defined iamreedsmith.com
    52. 52. 5Be open to suggestions and recommendations from the production company iamreedsmith.com
    53. 53. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    54. 54. USE A CDN iamreedsmith.com
    55. 55. Maximizing your CDN -Title, Description, Tags iamreedsmith.com
    56. 56. Increase value through reuse iamreedsmith.com
    57. 57. Set up analytics (available on the CDN) to track views, comments, etc iamreedsmith.com
    58. 58. Shoot for the "biggest" display iamreedsmith.com
    59. 59. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2 iamreedsmith.com
    60. 60. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info iamreedsmith.com
    61. 61. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable iamreedsmith.com
    62. 62. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out iamreedsmith.com
    63. 63. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context iamreedsmith.com
    64. 64. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
    65. 65. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
    66. 66. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
    67. 67. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in Context• Control Their Sightline iamreedsmith.com
    68. 68. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in • Get It On-Site Context• Control Their Sightline iamreedsmith.com
    69. 69. 10 TIPS - VIDEO INTERVIEWING http://sparksight.com/who-we-are/video-blog/item/download/2• Get Their Info • Light Well• Make Them Comfortable • Get Good Audio• No Rockin’ Out • Turn Off All Phones• Keepthe Answers in • Get It On-Site Context • Shoot B-Roll at the Location• Control Their Sightline iamreedsmith.com
    70. 70. VIDEO COMPOSITION iamreedsmith.com
    71. 71. WHEN TO DIYWHEN TO HIRE A PRO TIPS IF YOU DIYTIPS IF YOU HIRE A PRO ADVICE TRENDS iamreedsmith.com
    72. 72. FAST DRAW http://vimeo.com/sparksight iamreedsmith.com
    73. 73. ANIMATION http://stdavids.com/CPR iamreedsmith.com
    74. 74. KINETIC TYPE http://vimeo.com/sparksight iamreedsmith.com
    75. 75. TIME LAPSEhttp://YouTube.com/StDavidsHealthCare iamreedsmith.com
    76. 76. EXPLAINERhttp://www.youtube.com/user/epipheo iamreedsmith.com
    77. 77. CROWDSOURCING Search YouTube: tedxaustin18 iamreedsmith.com
    78. 78. Reed Smith @reedsmithreed@graydigitalgroup.com 512-217-9035 iamreedsmith.com

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