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Clemson mini MBA for Healthcare Professionals

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MINI MBA

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#CUminiMBA

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#CUminiMBA




WELCOME TO THE
 MOTHERSHIP

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Clemson mini MBA for Healthcare Professionals

  1. 1. MINI MBA
  2. 2. #CUminiMBA
  3. 3. #CUminiMBA WELCOME TO THE MOTHERSHIP
  4. 4. #CUminiMBA MOTHERSHIP EXAMPLES
  5. 5. #CUminiMBA
  6. 6. #CUminiMBA
  7. 7. #CUminiMBA
  8. 8. #CUminiMBA
  9. 9. #CUminiMBA
  10. 10. #CUminiMBA • Average Time on Page - 6:30mins • 1,123 Unique Visitors/Pageviews • 94 additional “Likes” on Facebook • #EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers
  11. 11. #CUminiMBA
  12. 12. #CUminiMBA #SoLongVampires One Week --Tweets: 3,581 YouTube: 4.8m
  13. 13. #CUminiMBA POWER OF THE BLOG
  14. 14. #CUminiMBA
  15. 15. #CUminiMBA
  16. 16. #CUminiMBA
  17. 17. #CUminiMBA
  18. 18. #CUminiMBA CASE STUDIES
  19. 19. #CUminiMBA
  20. 20. #CUminiMBA
  21. 21. #CUminiMBA
  22. 22. #CUminiMBA
  23. 23. #CUminiMBA
  24. 24. #CUminiMBA
  25. 25. #CUminiMBA
  26. 26. #CUminiMBA
  27. 27. #CUminiMBA
  28. 28. #CUminiMBA
  29. 29. #CUminiMBA
  30. 30. #CUminiMBA GOALS
  31. 31. #CUminiMBA source: @chrisboyer
  32. 32. #CUminiMBA source: @chrisboyer
  33. 33. #CUminiMBA source: @chrisboyer
  34. 34. #CUminiMBA source: @chrisboyer
  35. 35. #CUminiMBA source: @chrisboyer 900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers
  36. 36. #CUminiMBA source: @chrisboyer 2 Facebook ads | $479 monthly spend
  37. 37. #CUminiMBA source: @chrisboyer
  38. 38. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month
  39. 39. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations
  40. 40. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate
  41. 41. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate • Average $3,000 contribution margin
  42. 42. #CUminiMBA source: @chrisboyer • Over three month period: 296 clicks/month • 30 seminar registrations • 23% seminar registration/surgery conversion rate • Average $3,000 contribution margin • $20,700 profit originated from campaign
  43. 43. #CUminiMBA source: @chrisboyer ROI = (gain - cost)/cost Gain: $20,700 Cost: $479 x 3 = $1,437 ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%
  44. 44. #CUminiMBA REVIEWS
  45. 45. #CUminiMBA
  46. 46. #CUminiMBA
  47. 47. #CUminiMBA
  48. 48. #CUminiMBA
  49. 49. #CUminiMBA TIME 2.0
  50. 50. #CUminiMBA KNOW YOUR AUDIENCE
  51. 51. #CUminiMBA source: http://argylesocial.com/landing/social-timing-insights-infographic
  52. 52. #CUminiMBA
  53. 53. #CUminiMBA
  54. 54. #CUminiMBA
  55. 55. #CUminiMBA URL SHORTENERS
  56. 56. #CUminiMBA
  57. 57. #CUminiMBA UPDATE MANAGEMENT
  58. 58. #CUminiMBA tweetdeck.com
  59. 59. #CUminiMBA
  60. 60. #CUminiMBA
  61. 61. #CUminiMBA
  62. 62. #CUminiMBA
  63. 63. #CUminiMBA
  64. 64. #CUminiMBA
  65. 65. #CUminiMBA MONITORING
  66. 66. #CUminiMBA
  67. 67. #CUminiMBA
  68. 68. #CUminiMBA IT’S ALL ABOUT TIMING
  69. 69. #CUminiMBA
  70. 70. #CUminiMBA
  71. 71. #CUminiMBA
  72. 72. #CUminiMBA
  73. 73. #CUminiMBA
  74. 74. #CUminiMBA MOBILE
  75. 75. #CUminiMBA
  76. 76. #CUminiMBA
  77. 77. #CUminiMBA
  78. 78. #CUminiMBA PASSWORDS
  79. 79. #CUminiMBA

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