Introduction to
… by @Reedyreedles
Peter Reed
Lecturer (Learning Technology)
Institute for Learning & Teaching
Any Active Tweeters?
Why?
What do you want from today?
Today
What is Twitter?
Terminology
Why use it?
Who uses it?
How can I use it?
What is Twitter?
Micro blog
140 Character limit
Follow / Be Followed
Additional Functionalities
Making Connections
Your Friends &
Family
People with
Shared Interests
People you’d like to
know
Static or ‘On the Go’
As a News Service?
Brand Engagement
http://www.nestivity.com/the-top-25-most-
engaged-brands-on-twitter-today/
Brand Engagment
And Customer
Services
And Customer
Services
Twitter @
Ideas?
Some ‘Official’ Accounts
Some ‘Official’ Accounts
Some ‘Official’ Accounts
Theoretical Underpinning
Chickering & Gamson’s (1999) Good Practice in Undergraduate
Education
1. Encourages student-facul...
Research Suggests….
Lots of positivity around use of Twitter in edu.
“Twitter helped students feel more comfortable
asking...
Research Suggests….
Downfalls?
So we’ve seen examples of Twitter to support
customer services and teaching & learning.
Can you see any downfal...
Downfalls?
Students might expect 24/7 support
What about Professional Identity of students,
individual staff and corporate...
Recognise?
Think…
Don’t be scared by the downfalls.
Just think about how you use Twitter and
present yourself/department.
http://www.liv.ac.uk/media/livacuk/corpcom
ms/pdf/social-media-guidelines.pdf
1. Attention
2. Filtering
3. Participation
4. Collaboration
5. Network know-how
(adapted from Rheingold 2012)
‘Information...
Let’s Take a Closer Look…
Terminology
@mentions
Tweet directed at a
specific individual.
Retweet
RT Shares someone
else’s tweet with all
of your followers
Retweet
MT – Modified Tweet
Shares someone else’s tweet with changes to all of
your followers
#hashtags
The # symbol is used to mark keywords or topics in a tweet,
which are then used to categorise / search tweets.
Tips for starting on Twitter
Decide how you want to use Twitter
Personally? Professionally? Combination?
Follow people
You...
Remember, Twitter is only one way
to develop an online identity
Demo
follow someone
new tweet
direct messages
discover
notifications
hashtags #meded
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
Introduction to twitter - session for colleagues in the school of health science
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Introduction to twitter - session for colleagues in the school of health science

  1. 1. Introduction to … by @Reedyreedles Peter Reed Lecturer (Learning Technology) Institute for Learning & Teaching
  2. 2. Any Active Tweeters? Why? What do you want from today?
  3. 3. Today What is Twitter? Terminology Why use it? Who uses it? How can I use it?
  4. 4. What is Twitter? Micro blog 140 Character limit Follow / Be Followed Additional Functionalities
  5. 5. Making Connections Your Friends & Family People with Shared Interests People you’d like to know
  6. 6. Static or ‘On the Go’
  7. 7. As a News Service?
  8. 8. Brand Engagement http://www.nestivity.com/the-top-25-most- engaged-brands-on-twitter-today/
  9. 9. Brand Engagment
  10. 10. And Customer Services
  11. 11. And Customer Services
  12. 12. Twitter @ Ideas?
  13. 13. Some ‘Official’ Accounts
  14. 14. Some ‘Official’ Accounts
  15. 15. Some ‘Official’ Accounts
  16. 16. Theoretical Underpinning Chickering & Gamson’s (1999) Good Practice in Undergraduate Education 1. Encourages student-faculty contact 2. Encourages cooperation among students 3. Encourages active learning 4. Gives prompt feedback 5. Emphasizes time on task 6. Communicates high expectations 7. Respects diverse talents and ways of learning
  17. 17. Research Suggests…. Lots of positivity around use of Twitter in edu. “Twitter helped students feel more comfortable asking questions they may not be comfortable with asking in class”. Junco (2011)
  18. 18. Research Suggests….
  19. 19. Downfalls? So we’ve seen examples of Twitter to support customer services and teaching & learning. Can you see any downfalls or cautions to using Twitter?
  20. 20. Downfalls? Students might expect 24/7 support What about Professional Identity of students, individual staff and corporate accounts?
  21. 21. Recognise?
  22. 22. Think… Don’t be scared by the downfalls. Just think about how you use Twitter and present yourself/department.
  23. 23. http://www.liv.ac.uk/media/livacuk/corpcom ms/pdf/social-media-guidelines.pdf
  24. 24. 1. Attention 2. Filtering 3. Participation 4. Collaboration 5. Network know-how (adapted from Rheingold 2012) ‘Information overload’ or ‘filter failure’? How to Thrive Online
  25. 25. Let’s Take a Closer Look…
  26. 26. Terminology
  27. 27. @mentions Tweet directed at a specific individual.
  28. 28. Retweet RT Shares someone else’s tweet with all of your followers
  29. 29. Retweet MT – Modified Tweet Shares someone else’s tweet with changes to all of your followers
  30. 30. #hashtags The # symbol is used to mark keywords or topics in a tweet, which are then used to categorise / search tweets.
  31. 31. Tips for starting on Twitter Decide how you want to use Twitter Personally? Professionally? Combination? Follow people You’ll be more informed about what’s happening. People frequently follow you back.
  32. 32. Remember, Twitter is only one way to develop an online identity
  33. 33. Demo follow someone new tweet direct messages discover notifications hashtags #meded

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