Did you know that 92% of buyers use a search engine first when beginning a selection process? Your buyers have changed the way they buy; if you don’t change the way you market to them you risk being irrelevant.
In this presentation marketing expert Reed Overfelt, CEO of FullQuota, shares the keys to creating content that gets you found when your prospects are looking.
In this informative presentation you’ll learn:
• How to understand what your buyer is looking for
• How to tie your content to a prospect’s natural buying cycle
• How to creating amazing content that your target buyer will care about
• How to measure the effectiveness of your content