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Then the Market Shifts… • Culture (Original 2009 version)

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Then the Market Shifts…
• Market shifts due to new technology or new
competitors or new business models
• Company is unable to adapt quickly, because
the employees are extremely good at
following the existing processes, and process
adherence is the value system
• Company generally grinds painfully into
irrelevance, due to inability to respond to the
market shift
51

Published in: Business, Technology
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