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“ There are no days in life so memorable as those which vibrate to some stroke of the imagination.” - Ralph Waldo Emerson
Creating Magic Kingdoms Mike Atherton, RedUXD lessons from Disney’s Imagineers 9
 
 
 
 
 
 
 
 
 
 
 
 
emotional engagement
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
“ Our greatest asset was ignorance. We didn't know we could fail.” Marty Sklar, Imagineer
If you can dream it, you can do it. Q: How many Imagineers does it take to change a light bulb? A: Does it have to be a li...
 
 
 
 
 
 
Get them excited. “ The best way to get started is to stop talking and start doing!” - Walt Disney LESSON TWO
 
 
 
 
 
 
 
 
 
 
 
 
 
Build a creative culture. “ Imagineering is a mixture of free-thinking and sheer lunacy.” - Michael Eisner LESSON THREE
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Tell stories. “ We don’t build roller-coasters or log flume rides. We tell stories.” - Tom Fitzgerald LESSON FOUR
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Never break the spell. “ Disneyland is the star, everything else is in the supporting role.” - Walt Disney LESSON FIVE
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Have attitude. “ All our dreams can come true, if we have the courage to pursue them.” - Walt Disney LESSON SIX
 
 
 
 
 
 
 
 
 
 
 
 
Need a smart developer who thinks they could build a simple app in 1 day. Cash or profit share paid depending on preferenc...
 
$20,000 $48,000 $12,107.09
Play your own game. “ You don’t build it for yourself. You know what the people want and you build it for them.” - Walt Di...
 
 
 
 
 
 
Accept change. “ I do not like to repeat successes, I like to go on to other things. ” - Walt Disney LESSON EIGHT
 
 
 
 
 
 
“ We were stupid and naive, which turned out to be a wonderful thing.” Caterina Fake, co-founder of Flickr
Look to the future. “ My nightmare is that one day no-one shows up.” - Walt Disney LESSON NINE
 
 
 
 
 
 
 
 
 
 
 
 
OMG
OMG!!
 
 
 
 
 
 
“ Those are my principles. If you don’t like them, I have more.” - Groucho Marx IN CLOSING
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
persistent storage business logic page and interaction logic markup visual design
 
 
 
 
 
 
 
<ul><li>Dream </li></ul><ul><li>Believe </li></ul><ul><li>Dare </li></ul><ul><li>Do </li></ul>
 
 
 
 
[email_address] Thanks to the Imagineers, the members of Flickr, Daveweb.com, Leigh Dodds and everyone else for the use of...
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Creating Magic Kingdoms - 9 Lessons from Disney's Imagineers

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Creating Magic Kingdoms - 9 Lessons from Disney's Imagineers. Sorry there's no text on most of the slides - that's how I roll. Seems also you can't slidecast AND have YouTube videos, so if you'd like to listen along, please visit http://www.boxesandarrows.com/view/ia-summit-09-day-1 for the podcast audio.

Published in: Design

Creating Magic Kingdoms - 9 Lessons from Disney's Imagineers

  1. “ There are no days in life so memorable as those which vibrate to some stroke of the imagination.” - Ralph Waldo Emerson
  2. Creating Magic Kingdoms Mike Atherton, RedUXD lessons from Disney’s Imagineers 9
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  15. emotional engagement
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  33. “ Our greatest asset was ignorance. We didn't know we could fail.” Marty Sklar, Imagineer
  34. If you can dream it, you can do it. Q: How many Imagineers does it take to change a light bulb? A: Does it have to be a light bulb? LESSON ONE
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  41. Get them excited. “ The best way to get started is to stop talking and start doing!” - Walt Disney LESSON TWO
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  55. Build a creative culture. “ Imagineering is a mixture of free-thinking and sheer lunacy.” - Michael Eisner LESSON THREE
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  73. Tell stories. “ We don’t build roller-coasters or log flume rides. We tell stories.” - Tom Fitzgerald LESSON FOUR
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  110. Never break the spell. “ Disneyland is the star, everything else is in the supporting role.” - Walt Disney LESSON FIVE
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  142. Have attitude. “ All our dreams can come true, if we have the courage to pursue them.” - Walt Disney LESSON SIX
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  155. Need a smart developer who thinks they could build a simple app in 1 day. Cash or profit share paid depending on preference. Big idea! NiallHarbison Niall Harbison
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  157. $20,000 $48,000 $12,107.09
  158. Play your own game. “ You don’t build it for yourself. You know what the people want and you build it for them.” - Walt Disney LESSON SEVEN
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  165. Accept change. “ I do not like to repeat successes, I like to go on to other things. ” - Walt Disney LESSON EIGHT
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  172. “ We were stupid and naive, which turned out to be a wonderful thing.” Caterina Fake, co-founder of Flickr
  173. Look to the future. “ My nightmare is that one day no-one shows up.” - Walt Disney LESSON NINE
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  186. OMG
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  194. “ Those are my principles. If you don’t like them, I have more.” - Groucho Marx IN CLOSING
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  214. persistent storage business logic page and interaction logic markup visual design
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  222. <ul><li>Dream </li></ul><ul><li>Believe </li></ul><ul><li>Dare </li></ul><ul><li>Do </li></ul>
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  227. [email_address] Thanks to the Imagineers, the members of Flickr, Daveweb.com, Leigh Dodds and everyone else for the use of images throughout this presentation. Its easier to ask for forgiveness than permission. s

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