Trigger Creative "brand your band" workshop slides

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A workshop made at Trigger Creative by yours truely, Niclas “Deeped” Strandh and Jesper Wallerborg Almerud. good times. Read more about it here: http://henrietteweber.com/2013/07/04/trigger-creative-brand-your-band/#.UdUz_z5HC-E

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Trigger Creative "brand your band" workshop slides

  1. 1. #triggercreative t: @henrietteweber m:henriette@toothlesstiger.com www: henrietteweber.com t: @deeped m:deeped@unitedpower.se www: digitalpr.se t: @entapir m:jesper.wallerborg@confetti.se www: confetti.se
  2. 2. POWER SLIDE BONANZA
  3. 3. we have to create 20 bad ideas 75 minutes! bit.ly/bad-idea-form #badideagood
  4. 4. Rockb(r)andism
  5. 5. lesson 1:Why should we be a part of your crowd?
  6. 6. Personal Present Passionate Cool Authentic Trustworthy Remarkable Involving and with a purpose
  7. 7. BRAND is a PROMISE fulfilled
  8. 8. BRAND is a PROMISE fulfilledBRAND is a PROMISE fulfilled SOCIAL RELATIONSHIP to be fulfilled
  9. 9. BRAND PURPOSE PASSION & DRIVERS REASON OF EXISTENCE ETHICAL STANCE SOCIAL INTENTION
  10. 10. BRAND PURPOSE PASSION & DRIVERS REASON OF EXISTENCE ETHICAL STANCE SOCIAL INTENTION It’s rock’n’roll BABY
  11. 11. POWER SLIDE EXERCISE#1 bit.ly/bad-idea-form #badideagood
  12. 12. lesson 2: the drummer ain’t the bassist - baby.
  13. 13. 8 zetabytes in 2015
  14. 14. 8 zetabytes in 2015
  15. 15. 8 zetabytes in 2015
  16. 16. OWNED
  17. 17. OWNED BOUGHT
  18. 18. OWNED BOUGHT EARNED
  19. 19. OWNED BOUGHTEARNED
  20. 20. EVERY CORP A MEDIA Co.
  21. 21. EVERY Fan A MEDIA
  22. 22. 90% of word of mouth happens offline. which means that 10 % is happening online and we can measure everything online! -what are you waiting for ?
  23. 23. ROCKBAND
  24. 24. POWER SLIDE EXERCISE#2
  25. 25. how are companies responding to this ?
  26. 26. you don’t have to be like Bono to make a difference as a brand/band
  27. 27. It’s communication, not marketing Do it yourself Keep costs down Don’t be afraid Improvise It has to be simple and visual Tell stories Ensure the organisation is behind it No mass distribution Build on what you have done
  28. 28. It’s communication, not marketing Do it yourself Keep costs down Don’t be afraid Improvise It has to be simple and visual Tell stories Ensure the organisation is behind it No mass distribution Build on what you have done
  29. 29. It’s communication, not marketing Do it yourself Keep costs down Don’t be afraid Improvise It has to be simple and visual Tell stories Ensure the organisation is behind it No mass distribution Build on what you have done
  30. 30. It’s communication, not marketing Do it yourself Keep costs down Don’t be afraid Improvise It has to be simple and visual Tell stories Ensure the organisation is behind it No mass distribution Build on what you have done
  31. 31. OK GO $25 Y O NO? -backyard -camera who will film - lots of practice(?) -Handin out dvd's @ concerts
  32. 32. OK GO $25 Y O NO? -backyard -camera who will film - lots of practice(?) -Handin out dvd's @ concerts
  33. 33. POWER SLIDE EXERCISE#3 bit.ly/bad-idea-form #badideagood
  34. 34. show us who you really are
  35. 35. Reinvent your brand ”My drive in life is from this horrible fear of being mediocre.”
  36. 36. Storytelling and Storyliving
  37. 37. 1 story, 50 updates, 8 blogposts 30 different ancles 3 pressreleases...
  38. 38. text/image/video/sound travels differently...
  39. 39. absolute minimum: text + image
  40. 40. POWER SLIDE EXERCISE#4 bit.ly/bad-idea-form #badideagood
  41. 41. 3,2,1 camera go! 1. give your phone to the person next to you (slide in your business card while you’re at it) 2. have them record you telling the best story from your business 4. take a picture of both of you guys together 3. take the persons phone and make her do the same (remember to give the phone back in the end ok ?)
  42. 42. Involvement, tribe-building + brand activists (ambassadeurs):
  43. 43. Make them believe in something bigger than you
  44. 44. Speak in manifestos
  45. 45. give more and give back
  46. 46. Personal present passionate Something catchy Cool Authentic Trustworthy Remarkable Involving
  47. 47. t: @henrietteweber m:henriette@toothlesstiger.com www: henrietteweber.com Thank you! t: @deeped m:deeped@unitedpower.se www: digitalpr.se t: @entapir m:jesper.wallerborg@confetti.se www: confetti.se

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