Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Polishing Your
Content Publishing
Process
Content Strategy Summit
August 19, 2014
Lisa Maria Martin | @redsesame
Who likes coloring?
Process?
The Writing Process
h"p://phdcomics.com/comics/archive.php?comicid=1732	
  
Famous Writers’ Sleep Habits
& Literary Productivity
h"p://www.brainpickings.org/wp-­‐content/uploads/2013/11/sleepproducB...
The Daily Routines of
Famous Creative People
h"ps://podio.com/site/creaBve-­‐rouBnes	
  
(Let’s watch a movie)
h"ps://twi"er.com/deathbearbrown/status/494649174928142336/photo/1	
  
We want a
repeatable,
sustainable
process
because we want
repeatable,
sustainable
results.
The Process™
The Process™
The Process™
The Process™
The Process™
If only publishing content
were this easy.
Content strategy was supposed
to make everything perfect.
Our workflow still
has challenges.
h"ps://www.flickr.com/photos/magical-­‐world	
  
Slowdowns
h"ps://www.flickr.com/photos/leecraven/4667899925	
  
Unexpected gaps
Workarounds
h"ps://www.flickr.com/photos/kryshen/3860353364	
  
Broken tools
h"ps://www.flickr.com/photos/vivekjena/2992102316	
  
Crayons, man.
Spend time
on content,
not firefighting.
Use your skills.
You’re already thinking about:
Communication
goals
You’re already thinking about:
Communication
goals
Production
You’re already thinking about:
User needs
You’re already thinking about:
User needsAuthor
You’re already thinking about:
Inventories &
audits
You’re already thinking about:
Inventories &
auditsProcess
You’re already thinking about:
Tools &
channels
You’re already thinking about:
Tools &
channels
Writing & editing
You’re already thinking about:
Sustainable
pages
You’re already thinking about:
Sustainable
pages
workflows
Content
strategist,
strategize
thyself.
h"p://explodingdog.com/Btle/whywhatshouldibedoing.html	
  
The Process™
Real talk o’clock
h"ps://www.flickr.com/photos/68397968@N07/14118666380	
  
The Process™
The (Actual)
Process™
The (Actual)
Process™
The (Actual)
Process™
The (Actual)
Process™
The (Actual)
Process™
The (Actual)
Process™
The (Actual)
Process™
The (Actual)
Process™
The (Actual)
Process™
The (Actual)
Process™
Map
your
reality.
h"ps://medium.com/i-­‐love-­‐charts/a-­‐map-­‐of-­‐the-­‐introverts-­‐heart-­‐4db2d8c9cf48	
  
• Roles &
responsibilities
Pay attention to:
h"ps://www.flickr.com/photos/calsidyrose/4925267732	
  
• Roles &
responsibilities
• People
Pay attention to:
h"ps://www.flickr.com/photos/calsidyrose/4925267732	
  
• Roles &
responsibilities
• People
• Timing
Pay attention to:
h"ps://www.flickr.com/photos/calsidyrose/4925267732	
  
• Roles &
responsibilities
• People
• Timing
• Tools
Pay attention to:
h"ps://www.flickr.com/photos/calsidyrose/4925267732	...
• Write it.
Make it visible:
h"ps://www.flickr.com/photos/jdhancock/7886707854	
  
• Write it.
• Draw it.
Make it visible:
h"ps://www.flickr.com/photos/jdhancock/7886707854	
  
• Write it.
• Draw it.
• Share it.
Make it visible:
h"ps://www.flickr.com/photos/jdhancock/7886707854	
  
What do we
learn?
Is there a disconnect?
Is your team out of order?
Are your resources scarce?
Are you using the wrong tools?
Blame the CMS!
Blame the CMS!Don’t
Now what?
Mind the gaps.
h"ps://www.flickr.com/photos/bvi4092/14253264351	
  
Advocate for a better process.
h"ps://www.flickr.com/photos/48685334@N00/4564784920	
  
Advocate for a better process.
• Approach
h"ps://www.flickr.com/photos/48685334@N00/4564784920	
  
Advocate for a better process.
• Approach
• People
h"ps://www.flickr.com/photos/48685334@N00/4564784920	
  
Advocate for a better process.
• Approach
• People
• Resources
h"ps://www.flickr.com/photos/48685334@N00/4564784920	
  
Advocate for a better process.
• Approach
• People
• Resources
• Tools
h"ps://www.flickr.com/photos/48685334@N00/4564784920...
Iterate and change.
h"ps://www.flickr.com/photos/pinksherbet/8658017263	
  
Be patient.
h"ps://www.flickr.com/photos/amagill/7798874692	
  
Fix your process
now.
Do better work
later.
Enjoy coloring.
Thank you.
Lisa Maria Martin | @redsesame
Content Strategy Summit 2014: Polishing Your Content Publishing Process
Content Strategy Summit 2014: Polishing Your Content Publishing Process
Content Strategy Summit 2014: Polishing Your Content Publishing Process
Content Strategy Summit 2014: Polishing Your Content Publishing Process
Content Strategy Summit 2014: Polishing Your Content Publishing Process
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Content Strategy FTW
Next
Upcoming SlideShare
Content Strategy FTW
Next
Download to read offline and view in fullscreen.

Share

Content Strategy Summit 2014: Polishing Your Content Publishing Process

Download to read offline

Presented at the Content Strategy Summit, August 19, 2014.

You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation.

And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy.

Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.

Related Books

Free with a 30 day trial from Scribd

See all

Content Strategy Summit 2014: Polishing Your Content Publishing Process

  1. Polishing Your Content Publishing Process Content Strategy Summit August 19, 2014 Lisa Maria Martin | @redsesame
  2. Who likes coloring?
  3. Process?
  4. The Writing Process h"p://phdcomics.com/comics/archive.php?comicid=1732  
  5. Famous Writers’ Sleep Habits & Literary Productivity h"p://www.brainpickings.org/wp-­‐content/uploads/2013/11/sleepproducBvitywriters_1500_1.jpg  
  6. The Daily Routines of Famous Creative People h"ps://podio.com/site/creaBve-­‐rouBnes  
  7. (Let’s watch a movie)
  8. h"ps://twi"er.com/deathbearbrown/status/494649174928142336/photo/1  
  9. We want a repeatable, sustainable process
  10. because we want repeatable, sustainable results.
  11. The Process™
  12. The Process™
  13. The Process™
  14. The Process™
  15. The Process™
  16. If only publishing content were this easy.
  17. Content strategy was supposed to make everything perfect.
  18. Our workflow still has challenges.
  19. h"ps://www.flickr.com/photos/magical-­‐world   Slowdowns
  20. h"ps://www.flickr.com/photos/leecraven/4667899925   Unexpected gaps
  21. Workarounds
  22. h"ps://www.flickr.com/photos/kryshen/3860353364   Broken tools
  23. h"ps://www.flickr.com/photos/vivekjena/2992102316   Crayons, man.
  24. Spend time on content, not firefighting.
  25. Use your skills.
  26. You’re already thinking about: Communication goals
  27. You’re already thinking about: Communication goals Production
  28. You’re already thinking about: User needs
  29. You’re already thinking about: User needsAuthor
  30. You’re already thinking about: Inventories & audits
  31. You’re already thinking about: Inventories & auditsProcess
  32. You’re already thinking about: Tools & channels
  33. You’re already thinking about: Tools & channels Writing & editing
  34. You’re already thinking about: Sustainable pages
  35. You’re already thinking about: Sustainable pages workflows
  36. Content strategist, strategize thyself. h"p://explodingdog.com/Btle/whywhatshouldibedoing.html  
  37. The Process™
  38. Real talk o’clock h"ps://www.flickr.com/photos/68397968@N07/14118666380  
  39. The Process™
  40. The (Actual) Process™
  41. The (Actual) Process™
  42. The (Actual) Process™
  43. The (Actual) Process™
  44. The (Actual) Process™
  45. The (Actual) Process™
  46. The (Actual) Process™
  47. The (Actual) Process™
  48. The (Actual) Process™
  49. The (Actual) Process™
  50. Map your reality. h"ps://medium.com/i-­‐love-­‐charts/a-­‐map-­‐of-­‐the-­‐introverts-­‐heart-­‐4db2d8c9cf48  
  51. • Roles & responsibilities Pay attention to: h"ps://www.flickr.com/photos/calsidyrose/4925267732  
  52. • Roles & responsibilities • People Pay attention to: h"ps://www.flickr.com/photos/calsidyrose/4925267732  
  53. • Roles & responsibilities • People • Timing Pay attention to: h"ps://www.flickr.com/photos/calsidyrose/4925267732  
  54. • Roles & responsibilities • People • Timing • Tools Pay attention to: h"ps://www.flickr.com/photos/calsidyrose/4925267732  
  55. • Write it. Make it visible: h"ps://www.flickr.com/photos/jdhancock/7886707854  
  56. • Write it. • Draw it. Make it visible: h"ps://www.flickr.com/photos/jdhancock/7886707854  
  57. • Write it. • Draw it. • Share it. Make it visible: h"ps://www.flickr.com/photos/jdhancock/7886707854  
  58. What do we learn?
  59. Is there a disconnect?
  60. Is your team out of order?
  61. Are your resources scarce?
  62. Are you using the wrong tools?
  63. Blame the CMS!
  64. Blame the CMS!Don’t
  65. Now what?
  66. Mind the gaps. h"ps://www.flickr.com/photos/bvi4092/14253264351  
  67. Advocate for a better process. h"ps://www.flickr.com/photos/48685334@N00/4564784920  
  68. Advocate for a better process. • Approach h"ps://www.flickr.com/photos/48685334@N00/4564784920  
  69. Advocate for a better process. • Approach • People h"ps://www.flickr.com/photos/48685334@N00/4564784920  
  70. Advocate for a better process. • Approach • People • Resources h"ps://www.flickr.com/photos/48685334@N00/4564784920  
  71. Advocate for a better process. • Approach • People • Resources • Tools h"ps://www.flickr.com/photos/48685334@N00/4564784920  
  72. Iterate and change. h"ps://www.flickr.com/photos/pinksherbet/8658017263  
  73. Be patient. h"ps://www.flickr.com/photos/amagill/7798874692  
  74. Fix your process now.
  75. Do better work later.
  76. Enjoy coloring.
  77. Thank you. Lisa Maria Martin | @redsesame
  • YassinMohamed7

    May. 1, 2016
  • yanuarhirang

    Jan. 16, 2016
  • jacquelineloveshalil

    Jul. 21, 2015
  • AirMover

    Jun. 22, 2015
  • stangregec

    Mar. 18, 2015
  • didiblanco

    Jan. 15, 2015
  • einarbjarnason

    Dec. 13, 2014
  • toti77

    Nov. 25, 2014
  • BelloRildwanOlayemi

    Oct. 9, 2014
  • BrianNess

    Oct. 5, 2014
  • hilarymarsh

    Sep. 26, 2014
  • kberfi

    Sep. 15, 2014
  • JordiBallart

    Sep. 14, 2014
  • CACARDOO

    Sep. 9, 2014
  • MichaelKimmig

    Sep. 8, 2014
  • shehrevard

    Sep. 8, 2014
  • brittlashay

    Sep. 3, 2014
  • rea8888

    Sep. 3, 2014
  • Debtheelk

    Sep. 2, 2014
  • jubilie2k11

    Sep. 2, 2014

Presented at the Content Strategy Summit, August 19, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.

Views

Total views

43,968

On Slideshare

0

From embeds

0

Number of embeds

689

Actions

Downloads

2,420

Shares

0

Comments

0

Likes

195

×