Webinar: Leverage Social Media to Increase and Measure Student Engagement

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Research shows that at least 90% of college students have an active online social networking account. In order to fully engage this generation, Student Affairs professionals need to understand how to utilize this new world of "MyTwubeBook." We'll show you how to do more with less.

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  • 15 volunteers, number off\n
  • example of a bad dance\n
  • 84%, Pshare, Gshare, What Programming, and Why not working to hit the 84%\n
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  • connecting them. brain and repetition = memory\n
  • the reason why building relationships is important is because 30% of students will drop out their first year and academic researcher Vincent Tinto says the #1 reason is because student don’t get socially integrated into the institution.\n
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  • one to many publishing, publishers thought they were all that.\n
  • the most engaging experiences online are people connectors. they system is a phone operator making connections, not a publisher. \n
  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
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  • Where is your school’s web? Is it content or people? How easy is it to find people that I would want to know, to learn from, or hang out with? With your content how much of it is user generated (brand ambassadors / paid bloggers don’t count)?\n
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  • http://www.uwgb.edu/stulife/\nhttp://www.cafenewpaltz.com/\nhttp://facebook.wvu.edu/\nhttp://www.facebook.com/pages/Greencastle-IN/DePauw-University/46200533029#/pages/Greencastle-IN/DePauw-University/46200533029?v=wall\n\n
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  • Webinar: Leverage Social Media to Increase and Measure Student Engagement

    1. 1. Leverage Social Media for Student Engagement#rrwebinar tom@redroverhq.com
    2. 2. Tom Krieglstein @tomkrieglstein
    3. 3. Dance Floors
    4. 4. N0 5 0N 1 2 3 4 5Bad Dance Good Dance
    5. 5. National Survey on Student Engagement 60-84% of students will never participate in a college sponsored activity.
    6. 6. The Steps1) Introduce Yourself2) Introduce People To Each Other relevant3) Make Small V Groups4) Get Out Of The Way
    7. 7. Connect Them:
    8. 8. Connect Them:
    9. 9. Great Dance Great Campus
    10. 10. No Yes
    11. 11. Web 1.0
    12. 12. Web 2.0
    13. 13. Web 1.0 Web 2.0
    14. 14. Broadcaster Converser Connector
    15. 15. Q: How Many Facebook Pages Do You Manage?
    16. 16. Broadcaster Converser Connector
    17. 17. Broadcaster Converser Connector
    18. 18. Broadcaster Converser Connector
    19. 19. facebook.wvu.edu
    20. 20. Q: What Stage is Your School’s Facebook Usage?
    21. 21. Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)• Link (Unofficial Groups / Digital Identities)
    22. 22. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy
    23. 23. QUESTIONS thoughts? feelings?
    24. 24. Q: How Many Twitter Accounts Do You Manage?
    25. 25. Broadcaster Converser Connector
    26. 26. Broadcaster Converser Connector
    27. 27. Broadcaster Converser Connector
    28. 28. #MaristMonday
    29. 29. Ed CabellonBridgewater State University @EdCabellon
    30. 30. Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)• Experiment
    31. 31. Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy
    32. 32. QUESTIONS? thoughts? feelings?
    33. 33. http://donnyjenkins.wordpress.com
    34. 34. Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can find each other)
    35. 35. Recommendations• Support Students Setting Up Blogs• Display Blogs (so they can find each other)• Promote The Best Ones• Give Them Their Content
    36. 36. Limitations• Facilitating Relationships• Individual Analytics• Technical Coordination• Relevancy
    37. 37. Broadcaster Converser Connector
    38. 38. Easily report on successes. The entire campus is a happier, more enjoyable community.More students feel welcome, connected, and engaged.
    39. 39. Welcome!Individual student identities Facilitate shared interest connections Produce and deliver relevant Track institutional and individual opportunities engagement
    40. 40. Individual Student Expression
    41. 41. Automatically Facilitate
    42. 42. Online Student
    43. 43. Track Institutional and Individual EngagementNumber of JoinedGroups Joined 1 Group (5%) Joined 2 Groups (2%)
    44. 44. Cinthia Class Me!“If I could summarize my feelings in one word it would be, comfortable.”
    45. 45. Brandon Lytle“A prime variable of our increased student engagement, and has greatly increased communication with our students.”
    46. 46. tom@redroverhq.comwww.redroverhq.com

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