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Design for the Visually Impaired

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"On the Value of Design Thinking: Design for the Visually Impaired" presented by Red Pill Now Creative and UX Director, Bob Kadrie and guest, Roy Rumaner

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Design for the Visually Impaired

  1. 1. DESIGN FOR THE VISUALLY IMPAIRED ON THE VALUE OF DESIGN THINKING
  2. 2. PETER PRESNELLCEO RED PILL NOW MASTER OF CEREMONIES PETERPRESNELLPETER@REDPILLNOW.COM
  3. 3. RED PILL NOW
  4. 4. ROY RUMANERCONSULTANT ACCESSIBILITY EXPERT RRUMANERRRUMANER@GMAIL.COM
  5. 5. BOB KADRIECREATIVE/UX DIRECTOR RED PILL NOW BOBKADRIEBOB@REDPILLNOW.COM
  6. 6. ON THE VALUE OF DESIGN THINKING THE CONCEPT OF MATCHING PEOPLE'S NEEDS WITH A 
 VIABLE BUSINESS CASE AND TECHNOLOGY SOLUTION – 
 ASSURING CUSTOMER VALUE AND MARKET OPPORTUNITY
  7. 7. THE HUMAN RULE THE AMBIGUITY RULE THE REDESIGN RULE THE TANGIBILITY RULE STANFORD’S FOUR PRINCIPLES OF SUCCESSFUL DESIGN THINKING
  8. 8. THE HUMAN RULE THE AMBIGUITY RULE THE REDESIGN RULE THE TANGIBILITY RULE STANFORD’S FOUR PRINCIPLES OF SUCCESSFUL DESIGN THINKING
  9. 9. THE HUMAN RULE THE AMBIGUITY RULE THE REDESIGN RULE THE TANGIBILITY RULE STANFORD’S FOUR PRINCIPLES OF SUCCESSFUL DESIGN THINKING
  10. 10. THE HUMAN RULE THE AMBIGUITY RULE THE REDESIGN RULE THE TANGIBILITY RULE STANFORD’S FOUR PRINCIPLES OF SUCCESSFUL DESIGN THINKING
  11. 11. DESIGN THINKING START AT THE END
  12. 12. DESIGN THINKING CONDUCT RESEARCH
  13. 13. DESIGN THINKING CREATE WIRE FRAMES AND MOCKUPS
  14. 14. DESIGN THINKING LOGO LOGIN AND SEARCH SOCIAL NAVIGATION OPTIONAL SECONDARY NAVIGATION LOCAL NAVIGATION PRIMARY CONTENT BREADCRUMB NAVIGATION COPYRIGHT | FOOTER | CONTACT PRIMARY CONTENT
  15. 15. DESIGN THINKING
  16. 16. DESIGN THINKING TEST AND ITERATE
  17. 17. DESIGN FOR THE VISUALLY IMPAIRED
  18. 18. DESIGN BASICS 3 IMPORTANT RULES: BE CONSISTENT KEEP IT SIMPLE (7 2 RULE) GROUP LIKE ELEMENTS +/-
  19. 19. COLOR YOUR APPLICATION DESIGN SHOULD NEVER RELY ON COLOR OR PHOTOS FOR SUCCESSFUL COMMUNICATION
  20. 20. COLOR 253 MILLION
  21. 21. COLOR 36 MILLION
  22. 22. COLOR 81%
  23. 23. SPENDING POWER $8 TRILLIONGartner Group - 2013
  24. 24. DESIGN THINKING “DESIGNING FOR THE VISUALLY IMPAIRED IS NOT JUST THE RIGHT THING TO DO – IT’S ALSO GOOD BUSINESS.”
  25. 25. DESIGN THINKING TO MAKE A WEBSITE ACCESSIBLE: UNDERSTAND YOUR OBLIGATIONS UNDERSTAND REQUIREMENTS AND BEST PRACTICES IMPLEMENT STANDARDS WITH EMPATHY
  26. 26. DESIGN THINKING STANDARDS AND THE LAW ADA SECTION 508 WCAG W3C
  27. 27. DESIGN THINKING UNDERSTAND ACCESSIBILITY SCREEN READERS MAGNIFICATION SPEECH CONTROLLERS ALTERNATIVE INPUT DEVICES BRAILLE DISPLAYS COLOR PALETTE MARKUP AND FORMAT
  28. 28. DESIGN THINKING FOUR PRINCIPLES OF ACCESSIBILITY CONTENT MUST BE PERCEIVABLE INTERFACE COMPONENTS IN THE CONTENT MUST BE OPERABLE CONTENT AND CONTROLS MUST BE UNDERSTANDABLE CONTENT SHOULD BE ROBUST ENOUGH TO WORK 
 WITH CURRENT AND FUTURE USER AGENTS
  29. 29. DESIGN THINKING AWARENESS IS KEY
  30. 30. DESIGN THINKING
  31. 31. DESIGN THINKING ACCESSIBILITY $
  32. 32. DESIGN THINKING LEADERSHIP POLICY IMPLEMENTATION
  33. 33. COLOR TOOLS LET’S LOOK AT SOME EXAMPLES
  34. 34. DESIGN THINKING COLOR BLINDNESS RED-GREEN BLUE-YELLOW MONOCHROMACY
  35. 35. COLOR
  36. 36. COLOR TOOLS https://coolors.co TEXT PRIMARY SECONDARY BACKGROUND ACCENT
  37. 37. COLOR TOOLS
  38. 38. COLOR TOOLS
  39. 39. WCAG GUIDELINES WCAG GUIDELINES
  40. 40. WCAG GUIDELINES PERCEIVABLE PROVIDE TEXT ALTERNATIVES FOR ANY NON-TEXT CONTENT PROVIDE ALTERNATIVES FOR TIME BASED MEDIA SEPARATE CONTENT FROM STYLE MAKE IT EASIER FOR USERS TO SEE AND HEAR CONTENT
  41. 41. WCAG GUIDELINES OPERABLE MAKE ALL FUNCTIONALITY AVAILABLE FROM A KEYBOARD PROVIDE USERS ENOUGH TIME TO READ AND USE CONTENT DO NOT DESIGN CONTENT KNOWN TO CAUSE SEIZURES PROVIDE WAYS TO HELP USERS NAVIGATE, FIND CONTENT AND DETERMINE WHERE THEY ARE
  42. 42. COLOR TOOLS UNDERSTANDABLE SIMPLIFY TEXT CONTENT ASSURE FUNCTIONAL PREDICTABILITY HELP AVOID MISTAKES
  43. 43. COLOR TOOLS ROBUST MAXIMIZE COMPATIBILITY WITH OTHER PRODUCTS,
 INCLUDING ASSISTIVE TECHNOLOGIES
  44. 44. MARKUP <h1>GRANITE Sessions</h1> <h2>System Administration</h2> <h2>Application Development</h2> <h3>Do you see what I see?</h3> <h3>Extreme Development: Pair Programming</h3> <h3>Hello and Welcome to NotesIn9</h3> <h2>Innovation</h2> <h3>Design Matter 2.0</h3> <h3>Think Outside the Sphere! Box for IBM Professionals</h3> <h2>Best Practices</h2> HEADINGS
  45. 45. MARKUP CSS <style> h1 {font-size:1.4em; font-weight:bold; color:#000;} h2 {font-size:1.2em; font-weight:bold; color:#222;} h3 {font-size:1em; font-weight:bold; color:#444;} </style> <h1>GRANITE Sessions</h1> <h2>System Administration</h2> <h2>Application Development</h2> <h3>Do you see what I see?</h3> <h3>Extreme Development: Pair Programming</h3> <h3>Hello and Welcome to NotesIn9</h3> <h2>Innovation</h2> <h3>Design Matter 2.0</h3> <h3>Think Outside the Sphere! Box for IBM Professionals</h3> <h2>Best Practices</h2>
  46. 46. MARKUP META DATA<img src= “CVI-LOGO.jpg” alt= “CVI Logo for home page“>
  47. 47. MARKUP META DATA <img src= “Cliffs-story.jpg” alt= “Photo of blind man with his guide dog“>
  48. 48. “IF YOU CAN DEVELOP A
 WEBSITE, YOU CAN DEVELOP 
 AN ACCESSIBLE ONE.” - UNIVERSITY OF WASHINGTON DESIGN FOR THE VISUALLY IMPAIRED
  49. 49. DESIGN FOR THE VISUALLY IMPAIRED THANK YOU

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