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The Internet and Commercial Photography

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The Internet and Commercial Photography

  1. 1. THE INTERNET ANDCOMMERCIALPHOTOGRAPHYGary MillerChair – Photography Dept, The Art Institute of HoustonOwner – Red Photo
  2. 2. Summary•  About me•  Changes in the Photography Industry•  Buying and Using Photography•  Changing Roles of Web Designers•  Future Trends•  Questions and Answers
  3. 3. About Me•  Commercial Photographer•  Fine Art Photographer•  Educator for 12 years•  Chair – Photography Dept, The Art Institute of Houston•  Owner – Red Photo, fine art wedding photography and commercial photography divisions
  4. 4. Changes in the Photo Industry•  Film Era •  Print based •  Photographers role mostly as image creator•  Digital Era •  Print •  Web •  Multimedia •  Video •  Mobile Devices
  5. 5. Changes in Photo Industry •  Photographers role has changed and can include; •  Image creator •  Retoucher •  Designer •  Producer •  Pre-press production •  Printer •  Videographer •  Web designer
  6. 6. Buying and Using Photography•  Photography sources •  Hire commercial photographer •  Client provided images •  In house (DIY) •  Stock
  7. 7. Buying and Using Photography•  Stock Photographs •  Free images – Stock Exchange (http://www.sxc.hu/), Google •  Low cost images ($1-$15) – Stock Exchange (http://www.sxc.hu/), iStock Photo (http://www.istockphoto.com/) •  Premium images ($200 and up) – Getty Images (http://www.gettyimages.com/), Corbis (http://www.corbisimages.com/) •  Free images vs. Royalty free images vs Rights Managed images •  Free – no cost to download, no use restrictions •  Roylaty Free – low to medium cost, no use restrictions •  Rights Managed – higher costs, use is limited
  8. 8. Buying and Using Photography•  In house (DIY) •  Someone at the company creates •  Large companies can afford an in house photographer or someone with some photography expertise •  Underutilized resource
  9. 9. Buying and Using Photography•  Client provided •  Client is responsible for providing all images •  May hire professional photographer •  May produce in house
  10. 10. Buying and Using Photography•  Hiring a Commercial Photographer •  Most expensive solution •  Fully customizable •  Working with an expert (hopefully) •  Talented photographer can provide creative input •  Provides photography expertise •  Can provide alternative views of your project
  11. 11. Changing Roles in Web Designers•  Website producers •  may be part of a larger team hired by an advertising agency or graphic design firm •  may control the entire project •  may produce the entire project including all assets
  12. 12. Future Trends•  Video •  In photography •  In web design •  In multimedia use •  In mobile devices•  Convergence•  More Full Service Companies•  Portable Device Market Growth•  More Outsourcing•  Internet Domination of Media
  13. 13. Questions and Answers•  ?
  14. 14. Contact•  Gary Miller Red Photo www.redphotophotography.com info@redphotophotography.com 713.725.5620 The Art Institute of Houston gamiller@aii.edu 713.821.7040

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