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This is one of 30 posters I created to help market and brand the Agrotourism Association of Chichubamba. Each person or station in the tour has their own poster in both English and Spanish.
In Peru, homes and businesses decorate their walls with advertisements much like this one- often times keeping them up indefinitely. The goal was to get these posters into as many homes and businesses as possible, which cater to tourists. In addition to placing them in homes and businesses, the posters were to be placed on the outside of buildings along the street. Posters were designed to be 2 ft x 1.5 ft.