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What’s Trending
in Social Media
http://www.domo.com/learn/data-never-sleeps-2
Zettabytes
2011 - 1.8
2012 - 2.8
2020 - 40.0
http://www.webopedia.com/quick_ref/just-how-much-data-is-out-there.html
Google
http://moz.com/google-algorithm-change
Authority
1. the power or right to give orders
2. having power or control
3. the power to influence others or
one's recogn...
Expert
a person or organization who
has a comprehensive and
authoritative knowledge of
or skill in a particular area.
Humming Bird
• Natural Language
• Mobile
One aspect of
Hummingbird is
about better
understanding of
your content
http://mo...
Don’t act
like a
machine.
Act like a human.
http://www.google.com/+jonburgess
1. Google+
2. Google+
• Google Continues Work On Promoting Topic
Authorities
• Author Authority Is Uses For In-Depth Articles
http://...
FOR BRANDS
http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/
http://www.marketingweek...
“Facebook has taken the position that fans
should mainly be looked at as a way to
make paid advertising more effective, as...
is LISTENING
http://newsroom.fb.com/news/2014/05/a-new-optional-way-to-share-and-discover-music-tv-and-movies/
http://www....
Twitter
• Twitter is great at “news” or “event”
• Twitter + TV = Increased Brand Awareness
http://marketingland.com/study-...
139 Views of
our recipe
from 7 Pins
• 16% of YouTube videos are
shared/embedded on Tuesday, 11am-1pm.
• 15 sec. or shorter are shared 37% more.
• 20% of your ...
http://www.forbes.com/sites/tykiisel/2012/05/02/have-you-got-klout/
https://pbs.twimg.com/media/BpxZe_5IMAAaKmI.jpg
What would I pay for
Social Media
https://pbs.twimg.com/media/BpxZe_5IMAAaKmI.jpg
Consumer, Products, Media
Revenue Market...
Fire Phone
Firefly
feature is a
visual
search
engine for
products.
http://www.amazon.com/dp/B00EOE0WKQ
Jon Burgess, M.B.A.
Senior Digital Consultant
RedFusion Media, Inc.
909-798-7092
Twitter: @jonburgess
Linked In: @jonburge...
What’s Trending in Social Media
What’s Trending in Social Media
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What’s Trending in Social Media

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What’s Trending in Social Media - Facebook, Twitter, Youtube, Engagement, zettabytes
Google, Google+. Authority is the the power to influence others or one's recognized knowledge about something. Expert is a person or organization who has a comprehensive and authoritative knowledge of or skill in a particular area.

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What’s Trending in Social Media

  1. 1. What’s Trending in Social Media
  2. 2. http://www.domo.com/learn/data-never-sleeps-2
  3. 3. Zettabytes 2011 - 1.8 2012 - 2.8 2020 - 40.0 http://www.webopedia.com/quick_ref/just-how-much-data-is-out-there.html
  4. 4. Google http://moz.com/google-algorithm-change
  5. 5. Authority 1. the power or right to give orders 2. having power or control 3. the power to influence others or one's recognized knowledge about something
  6. 6. Expert a person or organization who has a comprehensive and authoritative knowledge of or skill in a particular area.
  7. 7. Humming Bird • Natural Language • Mobile One aspect of Hummingbird is about better understanding of your content http://moz.com/blog/feeding-the-hummingbird
  8. 8. Don’t act like a machine.
  9. 9. Act like a human.
  10. 10. http://www.google.com/+jonburgess
  11. 11. 1. Google+
  12. 12. 2. Google+ • Google Continues Work On Promoting Topic Authorities • Author Authority Is Uses For In-Depth Articles http://www.seroundtable.com/google-author-rank-indepth-articles-18246.html http://www.seroundtable.com/google-good-guy-algorithm-17848.html
  13. 13. FOR BRANDS http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/ http://www.marketingweek.co.uk/sectors/technology-and-telecoms/news/facebook-seeks-to-put-the-record-straight-on-organic- reach/4010718.article 2%
  14. 14. “Facebook has taken the position that fans should mainly be looked at as a way to make paid advertising more effective, as opposed to a free distribution channel.” FOR BRANDS http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/ =$
  15. 15. is LISTENING http://newsroom.fb.com/news/2014/05/a-new-optional-way-to-share-and-discover-music-tv-and-movies/ http://www.forbes.com/sites/kashmirhill/2014/05/22/facebook-wants-to-listen-in-on-what-youre-doing/ “smartphone app that can turn on users’ microphones and listen to what’s happening around them”
  16. 16. Twitter • Twitter is great at “news” or “event” • Twitter + TV = Increased Brand Awareness http://marketingland.com/study-twitter-starcom-mediavest-group-87780 http://mashable.com/2013/09/30/twitter-followers +6%
  17. 17. 139 Views of our recipe from 7 Pins
  18. 18. • 16% of YouTube videos are shared/embedded on Tuesday, 11am-1pm. • 15 sec. or shorter are shared 37% more. • 20% of your viewers will click away from a video in 10 seconds or fewer. • 100 Million people watch video each day • Average person watches 32.2 Videos http://www.videobrewery.com/blog/18-video-marketing-statistics Shorter is better
  19. 19. http://www.forbes.com/sites/tykiisel/2012/05/02/have-you-got-klout/
  20. 20. https://pbs.twimg.com/media/BpxZe_5IMAAaKmI.jpg
  21. 21. What would I pay for Social Media https://pbs.twimg.com/media/BpxZe_5IMAAaKmI.jpg Consumer, Products, Media Revenue Marketing Budget Social Media Budget Monthly 50,000,000.00$ 2,500,000.000$ 100,000.000$ 8,333.33$ 8,000,000.00$ 400,000.000$ 16,000.000$ 1,333.33$ 2,000,000.00$ 100,000.000$ 4,000.000$ 333.33$ Business to Business, Services, Industrial 50,000,000.00$ 1,000,000.000$ 10,000.000$ 833.33$ 8,000,000.00$ 160,000.000$ 1,600.000$ 133.33$ 2,000,000.00$ 40,000.000$ 400.000$ 33.33$
  22. 22. Fire Phone Firefly feature is a visual search engine for products. http://www.amazon.com/dp/B00EOE0WKQ
  23. 23. Jon Burgess, M.B.A. Senior Digital Consultant RedFusion Media, Inc. 909-798-7092 Twitter: @jonburgess Linked In: @jonburgess www.redfusion.com @jonburgess© 2014 RedFusion Media - Jon Burgess THANK YOU

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