5 Main Takeaways from reddit's advertising 101 presentation.

1. 5 Main takeaways
from reddit advertising 101
@reddit_Ads

2. 5 The 5 main takeaways from the
reddit advertising 101
presentation
reddit.com/advertising @reddit_Ads

3. Before
you create
an ad…
do your
research
Use the “search reddit” tool
located on the top right-hand side of
any reddit page to find the subreddits
most relevant to your promotional
content. By searching for campaign
keywords, you’ll be able to find the best
subreddits for your reddit ad campaign.
Check your domain page!
This page shows all the organic posts
on reddit that link to your website.
It’s a great tool to see what redditors
think of your brand prior to
advertising:
reddit.com/Domain/YourWebsite.com
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reddit.com/advertising @reddit_Ads

4. HUMANIZE
2
avoid being too sales-y, and show reddit that you’re a human
“Ads aren't bad in themselves. It's just the attitude. We all have to go to the store, we all have to have groceries, but there's a
way to sell you things to make the exchange more of a human one.” - Bill Murray AMA (Jan. 2014)
reddit.com/advertising @reddit_Ads
Stay casual in your headline title & text body language
Remember: it’s reddit - have fun!
your ad campaigns!

5. reddit.com/advertising @reddit_Ads
3 Engage with the
reddit community!
REspond to comments &
questions in your comments
thread!
Great way to connect with your target
audience on reddit! You can also use
comments as a way to add more
context to your product (link to other
site pages, reviews, videos, etc)

6. 4 follow ad creation best practices
Headline Copy
URL
Write a casual & concise headline title
Drive site traffic or video views.
(Recommended: 100 characters or less)
(Recommended: Avoid Social Media links)
username
Show reddit who is promoting the ad campaign by
including your brand name within your reddit
username. This also builds awareness for your
brand name!
reddit.com/advertising @reddit_Ads
Thumbnail Image
Include an image (70px x 70px)
to make your ad more interesting
to reddit users.
(Recommended: it’s optional, but
highly recommended to include
an image to help increase ad
interest & boost CTR)
Comments
Gain valuable feedback and insight from the reddit
community through the commenting functionality, and
respond & react to comments!
(Recommended: Although keeping the comments is
optional, we highly recommend you keep this on to
encourage product conversation).

7. Find the best
subreddit
to target!
search for keywords Analyze results page Target that subreddit!
Search for keywords
related to your campaign
or brand within the
“search reddit” bar to find
the most relevant
subreddit for your brand
Visit the subreddits in our
“search results” page to
make sure that the
subreddits you’re interested
in align with your brand’s
target audience
Create your reddit ad in
our advertising page
(reddit.com/advertising)
& target the subreddits
you choose!
5
Featured: reddit.com Homepage Featured: reddit “search results” page Featured: reddit advertising page
reddit.com/advertising @reddit_Ads

8. best Practices
• Craft a great headline. Keep it casual! Personalize the headline (Ex. “Hi, /r/Funny” or “Greetings, /r/Cooking!”).
!
• Use a relevant, easy-to-see thumbnail image. This makes the ad more interesting, which can lead to a higher CTR.
!
• Offer a promo code! It’s hard to pass up a deal, and gives you another point of data to track.
!
• Create a custom landing page for redditors. Adds a personal touch to your ad, that can lead to more site interest.
!
• Join the conversation in the comments thread. People like seeing the human behind the ad.
!
• Change the headline copy and thumbnail every few weeks for long campaigns. Keeps the ad fresh and interesting.
!
• Use the “search reddit” tool to search for your brand on reddit. Great way to prepare for questions about your brand.
!
• Have fun with your campaign! If you’re not enjoying it, chances are redditors won’t either.
reddit.com/advertising @reddit_Ads

9. Key demographics
Community
Source: Pew Research Center, Google Analytics 2014, Nielsen @plan 2014 Q1
Every month, reddit generates over
! 6.2 billion pageviews
! from over
! 170.7 MM unique users
visitng fr!om over
! 190 countries
!
that stay on reddit for over
! 12:50 min. avg. time on site
! powering over
! 8k active communities
castin!g over
! 22 MM votes
Users Interests
63.7% Male
85 %
Registered to Vote
92%
Made online purchases
in the last 6 months
36.3% Female
62% come to
reddit looking
for News
35.2 Median Age
78% College Education
$67,973.30
Median HHI
41% Deleted
internet cookies in
the last 30 days
Geography
62%
US traffic
9%
Canadian traffic
7%
UK traffic
3%
Australian traffic
7.6% Other
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A destination site to millennials, reddit invites users from around the globe to share and discuss new
and interesting content.
81.1%
Returning Users
Returning
visitors spend
16:16 min avg.
time on site
reddit.com/advertising @reddit_Ads

10. hello: /u/kirbyrules
@AdrianaTGM
That’s me! Thanks for coming to the ‘reddit advertising 101
presentation’ at General Assembly, I had a blast with you all!
reddit.com/advertising @reddit_Ads

11. Thanks!
!
selfservicesupport@reddit.com
@redd!it_Ads
reddit.com/r/selfserve