5 Main takeaways from reddit
advertising 101 @reddit_Ads

5 The 5 main takeaways
from the reddit advertising 101 presentation reddit.com/advertising @reddit_Ads

Before you create an ad…
do your research Use the “search reddit” tool located on the top right-hand side of any reddit page to find the subreddits most relevant to your promotional content. By searching for campaign keywords, you’ll be able to find the best subreddits for your reddit ad campaign. Check your domain page! This page shows all the organic posts on reddit that link to your website. It’s a great tool to see what redditors think of your brand prior to advertising: reddit.com/Domain/YourWebsite.com 1 reddit.com/advertising @reddit_Ads

HUMANIZE 2 avoid being too
sales-y, and show reddit that you’re a human “Ads aren't bad in themselves. It's just the attitude. We all have to go to the store, we all have to have groceries, but there's a way to sell you things to make the exchange more of a human one.” - Bill Murray AMA (Jan. 2014) reddit.com/advertising @reddit_Ads Stay casual in your headline title & text body language Remember: it’s reddit - have fun! your ad campaigns!

reddit.com/advertising @reddit_Ads 3 Engage with
the reddit community! REspond to comments & questions in your comments thread! Great way to connect with your target audience on reddit! You can also use comments as a way to add more context to your product (link to other site pages, reviews, videos, etc)

4 follow ad creation best
practices Headline Copy URL Write a casual & concise headline title Drive site traffic or video views. (Recommended: 100 characters or less) (Recommended: Avoid Social Media links) username Show reddit who is promoting the ad campaign by including your brand name within your reddit username. This also builds awareness for your brand name! reddit.com/advertising @reddit_Ads Thumbnail Image Include an image (70px x 70px) to make your ad more interesting to reddit users. (Recommended: it’s optional, but highly recommended to include an image to help increase ad interest & boost CTR) Comments Gain valuable feedback and insight from the reddit community through the commenting functionality, and respond & react to comments! (Recommended: Although keeping the comments is optional, we highly recommend you keep this on to encourage product conversation).

Find the best subreddit to
target! search for keywords Analyze results page Target that subreddit! Search for keywords related to your campaign or brand within the “search reddit” bar to find the most relevant subreddit for your brand Visit the subreddits in our “search results” page to make sure that the subreddits you’re interested in align with your brand’s target audience Create your reddit ad in our advertising page (reddit.com/advertising) & target the subreddits you choose! 5 Featured: reddit.com Homepage Featured: reddit “search results” page Featured: reddit advertising page reddit.com/advertising @reddit_Ads

best Practices • Craft a
great headline. Keep it casual! Personalize the headline (Ex. “Hi, /r/Funny” or “Greetings, /r/Cooking!”). ! • Use a relevant, easy-to-see thumbnail image. This makes the ad more interesting, which can lead to a higher CTR. ! • Offer a promo code! It’s hard to pass up a deal, and gives you another point of data to track. ! • Create a custom landing page for redditors. Adds a personal touch to your ad, that can lead to more site interest. ! • Join the conversation in the comments thread. People like seeing the human behind the ad. ! • Change the headline copy and thumbnail every few weeks for long campaigns. Keeps the ad fresh and interesting. ! • Use the “search reddit” tool to search for your brand on reddit. Great way to prepare for questions about your brand. ! • Have fun with your campaign! If you’re not enjoying it, chances are redditors won’t either. reddit.com/advertising @reddit_Ads

Key demographics Community Source: Pew
Research Center, Google Analytics 2014, Nielsen @plan 2014 Q1 Every month, reddit generates over ! 6.2 billion pageviews ! from over ! 170.7 MM unique users visitng fr!om over ! 190 countries ! that stay on reddit for over ! 12:50 min. avg. time on site ! powering over ! 8k active communities castin!g over ! 22 MM votes Users Interests 63.7% Male 85 % Registered to Vote 92% Made online purchases in the last 6 months 36.3% Female 62% come to reddit looking for News 35.2 Median Age 78% College Education $67,973.30 Median HHI 41% Deleted internet cookies in the last 30 days Geography 62% US traffic 9% Canadian traffic 7% UK traffic 3% Australian traffic 7.6% Other 1 2 3 4 A destination site to millennials, reddit invites users from around the globe to share and discuss new and interesting content. 81.1% Returning Users Returning visitors spend 16:16 min avg. time on site reddit.com/advertising @reddit_Ads

hello: /u/kirbyrules @AdrianaTGM That’s me!
Thanks for coming to the ‘reddit advertising 101 presentation’ at General Assembly, I had a blast with you all! reddit.com/advertising @reddit_Ads

Thanks!
!
selfservicesupport@reddit.com
@redd!it_Ads
reddit.com/r/selfserve