Video Army


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Video Army

  1. 1. Patrick Calero- Campaign Manager<br /><br />
  2. 2. The Internet:<br />Nothing influences purchasing decisions more.<br />Consumers now turn to the Internet at each stage of the purchase process.<br />Source: Online Publishers Association, 2008 (respondents who made a purchase during last 6 months)<br />
  3. 3. Video:<br />Video is the most effective Internet marketing medium.<br />Reactions to online video advertisements <br /><ul><li>72% of online surfers are watching web videos weekly.
  4. 4. U.S. Internet users viewed 13.1 billion online videos during the month of March
  5. 5. Internet video is mainstream
  6. 6. Video delivers stunning results
  7. 7. Consumer brand awareness is increased
  8. 8. Video is the best way to inform and engage your community</li></ul>Source: Online Publishers Association, 2008 <br />
  9. 9. Problem: Fragmented Online Community<br />Lack of a quality video message<br />Little to no social media presence<br />Customers cannot find your website, product, or services<br />Not taking advantage of Internet video marketing strategies<br />Not actively growing and engaging your online community<br />
  10. 10. Solution: Optimized Online Community<br />High Definition video message<br />Establish professional social media profiles.<br />Optimize for search on Google and YouTube.<br />HD Video is distributed across video sites, social media, etc.<br />Actively managing and engaging your online community<br />
  11. 11. Video Army’s Strategic Internet Marketing Service<br />Video★ Establishment ★ Optimization ★ Distribution ★ Management<br /><ul><li>Video creationfrom idea to execution.
  12. 12. Establishment of online community.
  13. 13. Optimization of search results.
  14. 14. Distribution of video assets.
  15. 15. Management of online community. </li></li></ul><li>High Definition Video Production<br />Video★ Establishment ★ Optimization ★ Distribution ★ Management<br /><ul><li>Video Army produces high definition video assets
  16. 16. Video Army provides customized, easy to use flash video player.
  17. 17. We offer a full array of creative services including script development & branded entertainment.</li></ul>Livity International<br />Max Neutra<br />Hollywood Tans<br />
  18. 18. Establish Online Community<br />Video★Establishment★ Optimization ★ Distribution ★ Management<br />Establishing an online community provides the necessary foundation for any marketing campaign.<br />Video Army can build a full online community across all dominant & emerging web 2.0 consumer touch points.<br /><ul><li>Facebook
  19. 19. MySpace
  20. 20. YouTube
  21. 21. Twitter
  22. 22. Customized blogs
  23. 23. Mega-niche websites</li></li></ul><li>Optimize Search Results<br />Video★ Establishment ★Optimization★ Distribution ★ Management<br />Search Engine Results Page optimization maximizes the effectiveness of your search results and grows your online community. <br />Video Army’s industry leading optimization services include:<br /><ul><li>Search engine optimization
  24. 24. Social networking
  25. 25. Video SEO & seeding
  26. 26. Off-Page Optimization</li></li></ul><li>Distribute Video Assets<br />Video★ Establishment ★ Optimization ★ Distribution★ Management<br />Video Army’s distribution network is fully scalable to meet the needs of the most ambitious video campaigns.<br /><ul><li>Monthly syndication of video assets on high-visibility web destinations
  27. 27. Embed video assets across your social media profiles
  28. 28. Targeted video ad buys
  29. 29. Mobile distribution</li></li></ul><li>Manage Online Community<br />Video★ Establishment ★ Optimization ★ Distribution ★Management<br />Video Army provides a social media strategy to assist you in taking control of your online community.<br /><ul><li>Client training & resources
  30. 30. Social media portfolio & asset management
  31. 31. Community interaction & messaging</li></li></ul><li>Preliminary Service Proposal<br />Video<br />Establish<br />Optimize<br />Distribute<br />Manage<br />- Full HD Production of 2 30 second videos<br />- New video created for new product launches<br />- Add Twitter and Wordpress <br />- Redesign existing profiles to match<br />- Full Startup Optimization Package<br />- Ongoing optimization for 6 months to build a targeted community<br />- 50+ podcasts, video sharing and social media sites<br />- Targeted Ad buys<br />- 12 months of consulting<br />- Video Army’s “Social Media Management Essentials” eBook<br />
  32. 32. Video Army Clients<br />