Visual Sourcing | SOSUEU | Oscar Mager

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Visual Sourcing | Exploring the Value of Images for Talent Sourcing. Presented at the Sourcing Summit Europe on September 12-13, 2013 in Amsterdam by Oscar Mager | Recruiting Essentials www.recruitingessentials.nl #sosueu

Visual Sourcing | SOSUEU | Oscar Mager

  1. 1. VISUAL SOURCING EXPLORING IMAGE SEARCH FOR TALENT SOURCING @OscarMager #SOSUEU SOURCING SUMMIT EUROPE | SEPTEMBER 12-13, 2013 | AMSTERDAM,THE NETHERLANDS | RANDSTAD SOURCERIGHT
  2. 2. VISUAL SOURCING @OscarMager #SOSUEU
  3. 3. VISUAL SOURCING ABOUT ME @OscarMager #SOSUEU OSCAR MAGER RECRUITING ESSENTIALS THE NETHERLANDS RECRUITING SPECIALIST | TALENT SOURCER FOUNDER | RECRUITING ESSENTIALS (2006) SENIOR CONTRACT RECRUITER EMEA | SONOS (2011) MISSION SUPPORT BUSINESSES IDENTIFYING AND ATTRACTING TRIPLE A TALENT SUPPORT BUSINESSES IMPROVING THEIR RECRUITING/SOURCING FUNCTION.
  4. 4. VISUAL SOURCING A PICTURE IS WORTH A 1,000 WORDS @OscarMager #SOSUEU VISUALIZATION: COMPLEXITY MADE SIMPLE ABSORBING DATA CAPTURE FACIAL EXPRESSIONS AND HUMAN EMOTION UNIQUE WAY OF IDENTIFICATION BUILDING INTELLIGENCE PICTURES ARE A FUNDAMENTAL PART OF THE SUCCESS OF SOCIAL NETWORKS. TAGGING AND SHARING PICTURES TO INCREASE THE SOCIAL NETWORKS USER BASE. CREATION OF INTELLIGENCE
  5. 5. VISUAL SOURCING BIG DATA IN PHOTO UPLOADS @OscarMager #SOSUEU
  6. 6. FACEBOOK 350MM PICTURES PER DAY, 300 BN PICTURES TOTAL SNAPCHAT 200MM PICTURES PER DAY INSTAGRAM 40MM PER DAY, 16BN PICTURES TOTAL ...TONS OF DATA VISUAL SOURCING BIG DATA IN PHOTO UPLOADS @OscarMager #SOSUEU
  7. 7. VISUAL SOURCING RECENT DEVELOPEMENTS @OscarMager #SOSUEU
  8. 8. VISUAL SOURCING FACE RECOGNITION TAG SUGGESTIONS @OscarMager #SOSUEU
  9. 9. HOW DO IMAGE SEARCH ENGINES WORK? META DATA - TEXT TAGS EXACT MATCH TO AN IMAGE EXTRACT META DATA THROUGH OPTICAL CHARACTER RECOGNITION (OCR) TECHNOLOGY RUDIMENTARYVISUAL SEARCH - COLOR HISTOGRAM ANALYSIS VISUAL SOURCING THE SCIENCE OF IMAGE SEARCH @OscarMager #SOSUEU
  10. 10. VISUAL SOURCING THE SCIENCE OF IMAGE SEARCH COLOR HISTOGRAM ANALYSIS @OscarMager #SOSUEU
  11. 11. VISUAL SOURCING THE SCIENCE OF IMAGE SEARCH ADVANCE SEARCH RESULTS @OscarMager #SOSUEU
  12. 12. 3 MAIN CHALLENGES FOR IMAGE SEARCH ENGINE DEVELOPERS TECHNOLOGY INDEX AND QUERY TRILLIONS OF IMAGES HUMAN FACTORS LOW TOLERANCE FOR IMPRECISE RESULTS BUSINESS MODEL NEED OF REVENUE IMPACTS R&D DECISIONS VISUAL SOURCING THE SCIENCE OF IMAGE SEARCH @OscarMager #SOSUEU THERE IS NO GENERIC ALGORITHMIC VISUAL SEARCH ENGINE THAT CONSISTENTLY DELIVERS HIGHLY RELEVANT RESULTS FOR ANY TYPE OF QUERY IMAGE [YET].
  13. 13. CHROME / FIREFOX BROWSER REVERSE IMAGE SEARCH CHROME PLUGIN/ADD-ON GOOGLE IMAGE SEARCH SCREEN CAPTURE TOOL LET’S START EXPLORING! @OscarMager #SOSUEU VISUAL SOURCING TOOL BOX
  14. 14. CHROME OR FIREFOX BROWSER IMAGES.GOOGLE.COM “ANDROID DEVELOPER” SELECT SEARCH TOOLS SELECT TYPE SELECT FACE EXAMPLE 1 BASIC BOOLEAN SEARCH GOOGLE @OscarMager #SOSUEU
  15. 15. EXAMPLE 2 BASIC IMAGE SEARCH GOOGLE @OscarMager #SOSUEU THE BASICS CHROME OR FIREFOX BROWSER IMAGES.GOOGLE.COM OR USE THE REVERSE IMAGE SEARCH PLUGIN
  16. 16. EXAMPLE 3 BASIC IMAGE SEARCH COMPANY WEBSITES @OscarMager #SOSUEU COMPANY WEBSITES A GREAT SOURCE TO FIND PROFILE PICTURES. TIP VISIT THEIR JOBS SECTIONS TO FIND EMPLOYEE PICTURES
  17. 17. X-RAY SEARCH IN GOOGLE IMAGE SEARCH SITE:UK.LINKEDIN.COM “ANDROID DEVELOPER” SELECT SEARCH TOOLS SELECT TYPE, FACE RIGHT CLICK PICTURE REVERSE IMAGE SEARCH EXAMPLE 4 SOCIAL NETWORKS LINKEDIN BACKGROUND CHECK @OscarMager #SOSUEU
  18. 18. FACEBOOK GRAPH SEARCH: PROFILE PHOTOS OF SOFTWARE DEVELOPERS IN AMSTERDAM, NETHERLANDS GOOGLE+ SITE:PLUS.GOOGLE.COM “ANDROID DEVELOPER” “LIVES IN LONDON” INURL:ABOUT FOLLOWERWONK REVERSE IMAGE SEARCH TWITTER AVATARS EXAMPLE 5 SOCIAL NETWORKS FACEBOOK / GOOGLE+ / TWITTER @OscarMager #SOSUEU
  19. 19. SEARCHING FOR AVATARS IN BLOGS IS A QUICK WAY TO FIND A BLOGGER’S PROFILE. SOME PLACES TO LOOK: GRAVATAR BLOGGER.COM TUMBLR.COM ABOUT ME OR ABOUT.ME SEARCH FOR BIO OR PROFILE NOTE YOU WILL FIND THAT BLOGGERS DON’T NECESSARILY USE FACES IN AVATARS. BLOGGERS DO LIST ALL THEIR SOCIAL PROFILES. EXAMPLE 6 BLOGS AVATAR @OscarMager #SOSUEU
  20. 20. INSTAGRAM HAVE ENABLED DESKTOP PROFILES THISYEAR - NOW BEING INDEXED BY SEARCH ENGINES SITE:INSTAGRAM.COM “ANDROID DEVELOPER” SOME ALTERNATIVES WEB.STAGRAM.COM STATIGR.AM GRAMFEED.COM EXAMPLE 7 PHOTO SHARING NETWORKS INSTAGRAM @OscarMager #SOSUEU
  21. 21. WHY SHARING A COMMON INTEREST OR PASSION. PICTURES WELL SHARED ON SOCIAL NETWORKS. EVENT PICTURES BECOMING AVATARS GREAT SOURCE FOR RELEVANT PICTURES HOW/WHERE GOOGLE IMAGE SEARCH PHOTO SHARING SITES SOCIAL NETWORKS EVENT MEMBERS & SPEAKER BIOS EVENT GROUPS FIND THE LOCAL EVENT PAPARAZZI FIND THE LOCAL EVENT BLOGGERS EXAMPLE 8 EVENT PICTURES PROFESSIONALS MEETING UP @OscarMager #SOSUEU
  22. 22. FINDING TALENT FLICKR.COM/PHOTOS/ TAG CAPTURE SCREEN PASTE IN IMAGES.GOOGLE.COM FINDING WINNERS X-RAY SEARCH FLICKR - SITE:FLICKR.COM “ANDROID DEVELOPER” (WINNERS OR WINNER) SELECT PICTURE VIEW ALL SIZES REVERSE IMAGE SEARCH EXAMPLE 9 EVENTS PHOTO SHARING SITES FLICKR @OscarMager #SOSUEU
  23. 23. SOCIAL EVENT WEBSITES: MEETUP (11MM+) LANYRD (2MM) PLANCAST BONUS: MEETUP HACK EVENT PAGES: INDUSTRY EVENTS SEARCH BY HASHTAG: #SOSUEU EXAMPLE 10 EVENTS EVENT MEMBERS & SPEAKER BIOS @OscarMager #SOSUEU
  24. 24. EXAMPLE 11 EVENT PICTURES FACEBOOK @OscarMager #SOSUEU FACEBOOK EVENTS PAGE GOOGLE+ EVENT’S PAGE THE EVENT’S PHOTOGRAPHER
  25. 25. EXAMPLE 12 EVENT PICTURES TWITTER @OscarMager #SOSUEU SEARCH.TWITTER.COM #SOSUEU “SOURCING SUMMIT EUROPE” TOPSY.COM GOOD RESULTS FINDING PICTURES ON TWITTER
  26. 26. FIND GEOLOCATION GPS COORDINATES INK361.COM ALTERNATIVES PANORAMICO FLICKR MOBYPICTURE DISCOVER EXIF IN PICTURES EXAMPLE 13 GEOLOCATION GPS | EXIF @OscarMager #SOSUEU
  27. 27. FINDING TALENTED PEOPLE INYOUR LOCATION. EXAMPLE 14 GEOLOCATION FOURSQUARE @OscarMager #SOSUEU
  28. 28. VISUAL SOURCING NOW AND IN THE FUTURE THE BEST HASYET TO COME @OscarMager #SOSUEU FACE RECOGNITION TAG SUGGESTIONS vs. AUTO INDEXING AUGMENTED REALITY PREDICTIVE TECHNOLOGY: FACIAL PROFILING GOOGLE GLASS GOOGLE CONTACTS
  29. 29. VISUAL SOURCING THE FUTURE GOOGLE CONTACTS @OscarMager #SOSUEU
  30. 30. OSCAR MAGER RECRUITING ESSENTIALS @OscarMager #SOSUEU + 31 6 1884 5696 INFO@RECRUITINGESSENTIALS.NL WWW.RECRUITINGESSENTIALS.NL TWITTER.COM/OSCARMAGER FACEBOOK.COM/OSCARMAGER FACEBOOK.COM/RECRUITINGESSENTIALS LINKEDIN.COM/OSCARMAGER GPLUS.TO/OSCARMAGER SKYPE:RECRUITINGESSENTIALS INSTAGRAM @OSCARMAGER

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