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Market Yourself! Your Online Brand is Hurting Your Career and Costing You Candidates!

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Candidates are researching you online just as recruiters are researching them. A great personal brand will increase your response rate from passive candidates and encourage qualified active candidates to reach out to you (inbound marketing). Talent Acquisition professionals are very busy these days but it is worth it to take the time to invest in yourself. It will help you grow your career and could mean the difference between winning and losing the perfect candidate.

Published in: Recruiting & HR
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Market Yourself! Your Online Brand is Hurting Your Career and Costing You Candidates!

  1. 1. #RecruitDC @Media2Knight Audra Knight Market Yourself
  2. 2. #RecruitDC @Media2Knight Outreach
  3. 3. Problem #1 #RecruitDC @Media2Knight
  4. 4. Problem #2 #RecruitDC @Media2Knight
  5. 5. 76% of job seekers said they would like to know more about a recruiter before they decide to apply to an open position. workitdaily.com #RecruitDC @Media2Knight
  6. 6. The Cost #RecruitDC @Media2Knight
  7. 7. Influence #RecruitDC @Media2Knight Online Presence Great Outreach INFLUENCE
  8. 8. Social Media Policies #RecruitDC @Media2Knight
  9. 9. More Than LinkedIn #RecruitDC @Media2Knight
  10. 10. My Journey #RecruitDC @Media2Knight
  11. 11. #RecruitDC @Media2Knight
  12. 12. #RecruitDC @Media2Knight
  13. 13. Your Online Presence Journey: 1. What brand you WANT 2. What currently IS 3. Bridge the Gap with Content #RecruitDC @Media2Knight
  14. 14. Your Story #RecruitDC @Media2Knight
  15. 15. #RecruitDC @Media2Knight About Me
  16. 16. Questions What makes you: Credible? Different/Memorable? #RecruitDC @Media2Knight
  17. 17. Be You. #RecruitDC @Media2Knight
  18. 18. Be You. #RecruitDC @Media2Knight
  19. 19. Be You. #RecruitDC @Media2Knight
  20. 20. The Audit #RecruitDC @Media2Knight
  21. 21. Tip: Use incognito mode! Google Yourself #RecruitDC @Media2Knight
  22. 22. Incognito Mode #RecruitDC @Media2Knight
  23. 23. #RecruitDC @Media2Knight
  24. 24. Don’t Click on it!Tip: Negative Content #RecruitDC @Media2Knight
  25. 25. • Active profiles • Blogs • Webinars • Video Bury It With Content #RecruitDC @Media2Knight
  26. 26. #RecruitDC @Media2Knight No Presence on Page 1
  27. 27. Common Name? #RecruitDC @Media2Knight Use Middle Initial!Tip:
  28. 28. Common Name? #RecruitDC @Media2Knight
  29. 29. Name your profile pictures to rank in images searches. Trick: Image Search #RecruitDC @Media2Knight
  30. 30. Profiles #RecruitDC @Media2Knight
  31. 31. Know Your Target Audience #RecruitDC @Media2Knight
  32. 32. LinkedIn SEO #RecruitDC @Media2Knight
  33. 33. LinkedIn SEO #RecruitDC @Media2Knight
  34. 34. New User Interface #RecruitDC @Media2Knight
  35. 35. Embedded Media #RecruitDC @Media2Knight
  36. 36. Recommendations #RecruitDC @Media2Knight
  37. 37. Twitter Profile #RecruitDC @Media2Knight Pin a tweet!Tip:
  38. 38. Facebook #RecruitDC @Media2Knight
  39. 39. Public Profile #RecruitDC @Media2Knight
  40. 40. Facebook Groups #RecruitDC @Media2Knight
  41. 41. Other Profiles #RecruitDC @Media2Knight
  42. 42. YourName.com #RecruitDC @Media2Knight
  43. 43. Your Own Website #RecruitDC @Media2Knight
  44. 44. https://about.me/stevenlevy About.me #RecruitDC @Media2Knight
  45. 45. Content Marketing #RecruitDC @Media2Knight
  46. 46. Guest Blogging #RecruitDC @Media2Knight
  47. 47. Content Curation #RecruitDC @Media2Knight
  48. 48. Scheduling Posts #RecruitDC @Media2Knight
  49. 49. Influence Great Online Presence Great Outreach/ Messaging INFLUENCE #RecruitDC @Media2Knight
  50. 50. • Increased response rate • Qualified people come to you • Career growth • Shorter time to fill positions • Potential leg up in negotiations Other Results #RecruitDC @Media2Knight
  51. 51. Website • Buy YourName.com today LinkedIn • Embedded media Content • Start guest blogging Get Started #RecruitDC @Media2Knight

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