Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To Attract And Engage Talent In The Midst Of All The Noise

2,736 views

Published on

How To Attract And Engage Talent In The Midst Of All The Noise - Fall 2015 Conference

Published in: Business
  • Be the first to comment

  • Be the first to like this

How To Attract And Engage Talent In The Midst Of All The Noise

  1. 1. How to Attract and Engage Talent in the Midst of all the Noise Celinda Appleby Oracle - Head of Global Recruitment Branding @CelindaAppleby
  2. 2. • Oracle’s Recruitment Branding • Recruiter by trade • Mom of identical twin boys • Obsessed w/ Netflix, Shoes, & Hip-hop @CelindaAppleby
  3. 3. @CelindaAppleby
  4. 4. Lippincott Leadership Buy-In First things first…
  5. 5. Relationships Matter @CelindaAppleby
  6. 6. @CelindaAppleby
  7. 7. Build a strategy
  8. 8. Identify your social recipe ComScore
  9. 9. @Life_at_Oracle
  10. 10. @CelindaAppleby
  11. 11. Keep it real
  12. 12. Content should purposeful… @CelindaAppleby
  13. 13. Relevant… #MyOracleDesk#WellnessWednesday
  14. 14. … and Engaging! #LifeatOracle
  15. 15. Collaboration is key
  16. 16. Brand advocates
  17. 17. Educate. Engage. Empower. @CelindaAppleby
  18. 18. 83% of people trust the recommendations of friends and family Nielsen
  19. 19. 88% of people trust online reviews as much as personal recommendations BrightLocal
  20. 20. Employee Generated Content • Personal outreach • Internal newsletters • Social media outreach • Internet research • Tagboard • Team meetings • Company events @CelindaAppleby
  21. 21. Measure and Optimize @CelindaAppleby
  22. 22. Key Takeaways @CelindaAppleby
  23. 23. 1 Build a brand taskforce
  24. 24. Turn marketing inward 2
  25. 25. 3 Measure and track success
  26. 26. 4 @CelindaAppleby
  27. 27. Thank You!
  28. 28. @Oracle @CareersatOracle @Oracle @Life_at_Oracle @CareersatOracle @LifeatOracle Holla!

×