Brave New Radio - James cridland (MediaUK)

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Brave New Radio - James cridland (MediaUK)

  1. 1. Im @JamesCridland and Im here to talk about the brave new futurePulse FM Ltd Virgin Radio Ltd
  2. 2. British Broadcasting Corporation nowThe future of radio Marc Wilson-Blackburn Fox News
  3. 3. Radio has the "share of ear" 93% listen to radio once a week 18% Adults 12+, Arbitron RADAR, September 2011 90.7% listen to radio once a week Adults 15+, RAJAR, Q3 2011 82% Total listening to audio Radio BBC Share of Ear study MP3s, CDs, Spotify, MTV, YouTube, and everything else April 2010How are people discovering music? AM/FM radio 47% Young people are still listening to radio :-) But they are listening less :-( Internet radio 40% TV 27% Friends and colleagues 25% Music charts 19% 1,000 adults (18+) in US who listen to internet radio every day Source: TargetSpot, October 5 2011
  4. 4. The future of radio <the future of radio is multiplatform> Marc Wilson-Blackburn How are people tuning in? FM or AM 64.9% Internet Streaming 3.7% Digital Television 4.7% DAB Digital Radio 18.0%Source: RAJAR Q3/2011 - %age of total hours 8.7% unknown
  5. 5. DAB TV InternetSource: RAJAR Q3/2011 - %age of total hours, excluding unknown platforms DAB TV InternetSource: RAJAR Q3/2011 - %age of total hours, excluding unknown platforms
  6. 6. Speakers: robinsonsmay / Flickr A single voice</the future of radio is multiplatform> <media is changing> Boris Lechaftois / Flickr
  7. 7. <radio is more than</media is changing> a music jukebox>
  8. 8. Photo: British Broadcasting Corporation
  9. 9. <build mass audiences with extra services> </radio is more than a music jukebox>“The Groove” “Liquid”
  10. 10. The “Absolute Radio Network” - same brand values - easy to cross-promote- more than doubled total hours Sold as one radio network
  11. 11. </build mass audiences with extra services> <we are radio - lets work together>
  12. 12. Commercial Radio Australia
  13. 13. "Agree on technologyCompete on content"
  14. 14. </we are radio - lets work together> <radio needs to look better>
  15. 15. London Good morning, James _______________________________________________ 10:35am Touch one of your favouritesPLEASE SELECT: BBC Radio 2, UK 25°C Live now: Pick of the Pops: FM RADIO: DAB+ RADIO WNYC, NY, US: INTERNET RADIO Live now: Car Talk: PODCASTS CNET Buzz Out Loud podcast: ON-DEMAND 2 new episodes: AUX-IN ... or try something you might like KMFM Medway, UK On demand: The Tony Blackburn show Jamess future of radio • Multiplatform • Recognises its audience are now creators as well as consumers • More than a music jukebox • “Extra” services grow the brand • Works together with one voice for ‘radio’ • Looks great JD Hancock / Flickr
  16. 16. Twitter: @jamescridlandBlog: james.cridland.net Santé!Email: james@cridland.netmediauk.com

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