Successfully reported this slideshow.

Sweet Earth Case Study

818 views

Published on

  • Be the first to comment

  • Be the first to like this

Sweet Earth Case Study

  1. 1. © 2010 Recipe Marketing
  2. 2. © 2011 Recipe Marketing Sweet Earth Chocolate Case Study
  3. 3. © 2011 Recipe Marketing Sweet Earth Chocolate Marketing Challenge <ul><li>The challenge was to design packaging that would get the free trade, all organic Sweet Earth Chocolates placement at Whole Foods, Inc. </li></ul>
  4. 4. Sweet Earth Chocolate Marketing Strategy © 2011 Recipe Marketing <ul><li>In order to reach our target market, affluent and educated chocolate consumers, Recipe created a contemporary and tasteful packaging design for the chocolate bars and the bags of chocolate chips. </li></ul>
  5. 5. © 2011 Recipe Marketing Sweet Earth Chocolate Creative Mix <ul><li>In addition to the packaging, Recipe refreshed the logo and developed a sales brochure. </li></ul>
  6. 6. © 2011 Recipe Marketing Sweet Earth Chocolate Results <ul><li>Sweet Earth Chocolates gained distribution at Whole Foods, Inc. and continues to enjoy sweet success. </li></ul>

×