Facebook timelines for food and beverage companies

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Presentation covers the basics of the Facebook changes to timeline and how it impacts current Facebook page owners and administrators in the food and beverage category.

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Facebook timelines for food and beverage companies

  1. 1. Facebook Timeline For Food And Beverage Companies. © 2012 Recipe Marketing
  2. 2. The One Constant With Facebook Is Change. © 2012 Recipe
  3. 3. Four Ways To Deal With The Changes. 1. Get angry 2. Quit 3. Accept it and make the most of it © 2012 Recipe
  4. 4. Make Facebook Timeline Work For Your Brand. © 2012 Recipe
  5. 5. Say Goodbye To The Photo Strip. © 2012 Recipe
  6. 6. Say Hello To The Cover Photo. © 2012 Recipe
  7. 7. 851px x 315px of Fantastic Facebook Real Estate. © 2012 Recipe
  8. 8. Imagine The Possibilities. © 2012 Recipe
  9. 9. Bring Your Brand To Life. © 2012 Recipe
  10. 10. Get Creative. © 2012 Recipe
  11. 11. Give Them A Taste Of Your Product. © 2012 Recipe
  12. 12. Warning: There Are Restrictions.• Price or purchase info, such as “40% off” or “Download it at our website.”• Contact info, such as web address, email mailing address or other info intended for your Page’s About section• Reference to user interface elements, such as “Like” or “Share” or any other Facebook site features• Calls to action, such as “Get It Now” and “Tell Your Friends”• Space not meant for promotions, coupons or advertisements.• Cover photo should not be primarily text-based or infringe on anyone else’s copyright © 2012 Recipe
  13. 13. Along with Your Cover Photo, You Get A New Profile Picture Size. • Use a 180 px x 180 px picture for your profile • Many brands are using their logo, the corporate face of the company © 2012 Recipe
  14. 14. Recipe Tip:For the photoshop impaired, there are photo resizing websites like Picasa, Flickr and for a short time longer, Picnik. © 2012 Recipe
  15. 15. Guess what?Your Tabs Have Moved. © 2012 Recipe
  16. 16. Tabs Have Also Changed Their Name To Apps.• You can have up to 12 apps but only 4 arevisible on the your timeline © 2012 Recipe
  17. 17. Here’s The Good News. • You can arrange your apps, create cover pictures for them and make them actionablehttp://www.amyporterfield.com © 2012 Recipe
  18. 18. Each is 107px wide and 70px high. © 2012 Recipe
  19. 19. Here’s The Bad News. No More Default Page Settings.. © 2012 Recipe
  20. 20. Like Gating Has Changed.. © 2012 Recipe
  21. 21. Now You Need To Drive Traffic to Your Welcome App. . © 2012 Recipe
  22. 22. Facebook Ads Help Drive Traffic.New Ads Units:Reach Generator Ads –an ongoing sponsorship that guaranteesone sponsored post a day and a 75% reach over a monthMobile Ads – Ads will now show up on the Facebook mobileapplication in the newsfeedLogout Ads – when you log out of Facebook you will see moreads © 2012 Recipe
  23. 23. The Silver Lining.• The landing pages have increased to 810px from 520px. © 2012 Recipe
  24. 24. Recipe Tip: FREE AND LOW COST APP BUILDERS• Tabsite, NorthSocial, PageLever, Wildfire, iwiPage, Fanpageengine, Tabpress, Webuzz, Shortstack, Luj ure © 2012 Recipe
  25. 25. There’s A Shiny New Admin Panel. © 2012 Recipe
  26. 26. Think Of It As Engagement Central. © © 2012 Recipe
  27. 27. There’s New Edit Settings.• © © 2012 Recipe
  28. 28. • © 2012 Recipe
  29. 29. Other Nice Timeline Features.• Highlighting a post.• Pinning (last 7 days).• Adding milestones (like profiles).• Private messaging.• Facebook offers (coming)• You can now invite your friends or email contacts to like your page by clicking on “build” audience. © 2012 Recipe
  30. 30. Something That Didn’t Go Away, The Evil EdgeRank. © 2012 Recipe
  31. 31. Sheryl Sandberg, Facebook’sCOO, acknowledged that on average thereach of status updates is only 16% –meaning that only 16 out of every 100 ofyour “fans” actually see your statusupdates. © 2012 Recipe
  32. 32. So Engage Your Fans.• Use the new Facebook features to your advantage – Respond to your fans when they message you – Acknowledge them when they fan you – Invite your email list – Highlight your fans posts – Thank them for sharing – Check your insights to see what posts your fans find most interesting and give them more of what they want – Feature them in your cover photo – Visually delight them – Send them to your interesting apps and contests – Buy Facebook ads to drive traffic to your apps © 2012 Recipe
  33. 33. The Bottom Line On Timeline.• More visually oriented.• Engagement is everything.• Advertising on Facebook more important to drive traffic. © 2012 Recipe
  34. 34. Facebook Changes. Marketing Fundamentals Don’t. © 2012 Recipe
  35. 35. Recipe’s Ingredients for Success.• Clarity• Consistency• Creativity• Commitment © 2012 Recipe
  36. 36. Clarity:• Clear budget• Clear objective• Clear strategy © 2012 Recipe
  37. 37. Clarity:• Clear Facebook Metrics – Fans – Web traffic (Google analytics) – Sales – Impressions• Facebook insights, Swixhq, Pagelever, Twentyfeet, Peoplebrowsr, Socialbaker, Fangager, Vitrue, Buzzref, Crowdbooster © 2012 Recipe
  38. 38. Consistency:• Consistent brand image• Consistent brand personality• Consistent posting presence – Hootsuite – Social oomph – Postling – Tweetdeck – Radian6 © 2012 Recipe
  39. 39. Recipe Tip:“Don’t have a social presence if you won’t be present.” – Anonymous © 2012 Recipe
  40. 40. Consistency:• Consistent Personality – Admin rules – Page wall moderating guidelines – Have set times for who checks the admin panel and when and how they respond http://ow.ly/5sDEP © 2012 Recipe
  41. 41. Creativity:• Make sure its REMA, relevant, engaging, memorable and actionable. © 2012 Recipe
  42. 42. Commitment:• Post regularly• Engage authentically• Measure often• Make adjustments• Rinse and repeat © 2012 Recipe
  43. 43. Remember,Facebook Is Just One Tactic. Think Across All Channels. © 2012 Recipe
  44. 44. Thank You! For more tips on social media, please visitwww.facebook.com/recipefoodandbeveragemarketing Or call us at 805-439-2202. © 2012 Recipe
  45. 45. www.recipemarketing.com © 2011 Recipe Marketing

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