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Seattle International Film Festival Social Media Strategy


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Seattle International Film Festival Social Media Strategy

  1. 1. Seattle International Film Festival Opportunities for Social Media Rebekah Peterson, Peter Luyckx, Suna Gurol University of Washington Master in Communication in Digital Media May 28, 2009 – Social Production COM581
  2. 2. About SIFF <ul><li>SIFF’s Mission: Create experiences that bring people together to discover extraordinary films from around the world. </li></ul>
  3. 3. SIFF and Social Media: A Perfect Mix <ul><li>35% of people claim they hear about SIFF through word-of-mouth. </li></ul>
  4. 4. Opportunity <ul><li>But less than 1% come directly from a social media click, indicating there’s lots of room for growth in social media referrals. </li></ul>
  5. 5. SIFF’s goals for social media use
  6. 6. But… there are some challenges
  7. 7. What to do? <ul><li>Lots of great ideas </li></ul>
  8. 8. Talk with the public and with younger audiences
  9. 9. And go the next step
  10. 10. Empower your evangelists
  11. 11. Everyone’s a critic
  12. 12. But what I really want to do is direct…
  13. 13. Reach out across the aisle <ul><li>Partner with local ethnic museums & organizations, who already have a presence in social media to help with outreach to those audiences. </li></ul>
  14. 14. Measure what’s working and what’s not
  15. 15. Conclusion
  16. 16. Photo Credits <ul><li>Slide 2: “Marilyn on the screen” by Stepale, Flickr. </li></ul><ul><li>Slide 3: “Word of Mouth” by Alx, Flickr. </li></ul><ul><li>Slide 4: 08.08.25. Day number one.” bycdedbdme. Flickr </li></ul><ul><li>Slide 5: “A lively after-movie crowd” by Vincent Chan, Flickr. </li></ul><ul><li>Slide 6: “1/365 [dazed & confused]” by PhotoJonny, Flickr </li></ul><ul><li>Slide 7: &quot;Just Full Of Ideas&quot; by Cayusa, Flickr </li></ul><ul><li>Slide 8: &quot;making &quot;Dontcha Wish Your Cell Phone Was Hot Like Me?&quot; by Steve Rhodes, Flickr </li></ul><ul><li>Slide 10: “Thumbs up for the Union” by Old Sarge (Doug Geisler), Flickr </li></ul><ul><li>Slide 11: Roger Ebert, Leaonard Maltin (Disney Corporation), and Statler and Waldor (Henson/Disney) </li></ul><ul><li>Slide 12: Quentin Tarantino </li></ul><ul><li>Slide 14: “Measurement” by HeyThereSpaceman, Flickr </li></ul><ul><li>Slide 15: “(texture) Film” by Magicada, Flickr; “Film Projector” by pedrosimoes7, Flickr </li></ul>