We're working to get our content ready to go anywhere, but are we inadvertently headed for a sea of sameness?
In the 1950s, American tract housing was our answer to the post-war population boom. This utilitarian system of construction was designed for speed and efficiency, but we ended up trading character for a mass of canned communities. Are we at risk of history repeating itself in our digital future?
If we want an adaptive web full of fluid content that's rich and unique, it's going to take all of us working together and building processes that encourage distinct results.