Useability example - STC

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An email invitation with some major glitches

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  • Useability example - STC

    1. 1. Useability example: STC email invitation
    2. 2. Sounds great! I’d love to go.
    3. 3. How it all went wrong…
    4. 4. The price is reasonable.
    5. 5. Hmm. It’s next week, I wonder which day? I’ll click and find out.
    6. 6. Still no date… Ah well, I’ll click to book, surely the date will be there.
    7. 7. But where do I click? Oh look, this is underlined. Maybe it’s a link.
    8. 8. No, it’s not. Where do I click to book?
    9. 9. Oh, right, here’s a link to book
    10. 10. Hmm. Is this right? I have to select the show.
    11. 11. Only one date – and it’s tomorrow!
    12. 12. And what happened to my preview price?
    13. 13. All too hard… I give up.
    14. 14. The mistakes…
    15. 15. The dates were below the fold, so not seen.
    16. 16. The link to book THIS OFFER neither stood out – nor looked like a link
    17. 17. AND non-linked text was underlined
    18. 18. How it should have happened…
    19. 19. Sounds great! I’d love to go. Preview dates: Monday 1 June Tuesday 2 June Wednesday 3 June Wharf 1 at 8pm Seats are limited so please book now to avoid disappointment
    20. 20. Great, I’m free on Monday Preview dates: Monday 1 June Tuesday 2 June Wednesday 3 June Wharf 1 at 8pm Seats are limited so please book now to avoid disappointment
    21. 21. Preview dates: Monday 1 June Tuesday 2 June Wednesday 3 June Wharf 1 at 8pm Seats are limited so please book now to avoid disappointment OK, I’ll click here to book. Book tickets
    22. 22. Just choose Monday.
    23. 23. There’s my special price. Great. I’ll book.
    24. 24. Thank you Feedback? [email_address]

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