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Conversations Are For Everyone Blogging

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Conversations Are For Everyone Blogging

  1. 1. Conversations Are For Everyone<br />
  2. 2. Who’s Reading Blogs?<br />43% of Gen Y (Ages 18-32) read blogs<br />34% of Gen X (Ages 34-44) reads blogs<br />26% of Younger Boomers (Ages 45-54) read blogs<br />25% of Older Boomers (Ages 55-63) read blogs<br />23% of the Silent Generation (Ages 64-72) read blogs<br />15% of the GI Generation (ages 73+) are reading blogs<br />32 % of all online adults are reading blogs<br />Source:  Pew/Internet Pew Internet American Life Project<br />
  3. 3. Blogging<br />Online Goal= Content Fueled Strategy<br />Listeningto people talk.<br />Talking to people.<br />Sharing your ideas and experiences.<br />It’s Fundamental and Simple.<br />
  4. 4. Steps to Blogging<br />Read other blogs first.<br />Comment and become involved in those conversations.<br />Create a mobile idea notepad.<br />Use a good editor that you can use to write, edit and save your posts.<br />Concentrate on your headline.<br />Write your posts first, edit second.<br />
  5. 5. Spread your words<br />WOM (Word of Mouth Marketing)<br />Advertise your blog posts offline.<br />Syndicate your blog posts online.<br />Talk to people about blogging.<br />
  6. 6. Blogging Fears<br />
  7. 7. Cures for the Blogging Blues I<br />Create a reasonable calendar for blogging.<br />Stick to your calendar.<br />Rememberthat inspiration can come from anywhere at anytime.<br />
  8. 8. Cures for the Blogging Blues II<br />Take a load off your plate. Invite guest bloggers.<br />Interview local businesses.<br />Consider other mediums besides writing:<br />Vlogging<br />Podcasting<br />Photojournalism<br />Microblogging<br />
  9. 9. Where should you blog?<br />Go Back to Your Goals.<br />Are you blogging to consumers, professionals, or both?<br />Do you want to increase your website rankings?<br />How comfortable do you feel with technology?<br />
  10. 10. Blogging Options<br />Wordpress.com<br />Wordpress.org<br />Blogger.com<br />Typepad.com<br />Activerain.com<br />Localism.com<br />Active Rain Outside Blogs<br />
  11. 11. Blogging is a win/win<br />Your readers will get good information.<br />You will be regarded as the local expert.<br />Your name/your brand will have a shelf life.<br />You will strengthen business relationships.<br />
  12. 12. Exponential Opportunity<br />
  13. 13. Blogging Jumpstart<br /> Decide on a date within the next 2 weeks when you will:<br />Read blogs<br />Comment on blogs<br />StartMicroblogging<br />Choose a date within the next 30 days when you will:<br />Research blogging platforms.<br />Choose a blogging platform.<br />Set a date within the next 60 days to begin blogging.<br />

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