Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Conversations Are For Everyone Blogging


Published on

Published in: Technology
  • Be the first to comment

Conversations Are For Everyone Blogging

  1. 1. Conversations Are For Everyone<br />
  2. 2. Who’s Reading Blogs?<br />43% of Gen Y (Ages 18-32) read blogs<br />34% of Gen X (Ages 34-44) reads blogs<br />26% of Younger Boomers (Ages 45-54) read blogs<br />25% of Older Boomers (Ages 55-63) read blogs<br />23% of the Silent Generation (Ages 64-72) read blogs<br />15% of the GI Generation (ages 73+) are reading blogs<br />32 % of all online adults are reading blogs<br />Source:  Pew/Internet Pew Internet American Life Project<br />
  3. 3. Blogging<br />Online Goal= Content Fueled Strategy<br />Listeningto people talk.<br />Talking to people.<br />Sharing your ideas and experiences.<br />It’s Fundamental and Simple.<br />
  4. 4. Steps to Blogging<br />Read other blogs first.<br />Comment and become involved in those conversations.<br />Create a mobile idea notepad.<br />Use a good editor that you can use to write, edit and save your posts.<br />Concentrate on your headline.<br />Write your posts first, edit second.<br />
  5. 5. Spread your words<br />WOM (Word of Mouth Marketing)<br />Advertise your blog posts offline.<br />Syndicate your blog posts online.<br />Talk to people about blogging.<br />
  6. 6. Blogging Fears<br />
  7. 7. Cures for the Blogging Blues I<br />Create a reasonable calendar for blogging.<br />Stick to your calendar.<br />Rememberthat inspiration can come from anywhere at anytime.<br />
  8. 8. Cures for the Blogging Blues II<br />Take a load off your plate. Invite guest bloggers.<br />Interview local businesses.<br />Consider other mediums besides writing:<br />Vlogging<br />Podcasting<br />Photojournalism<br />Microblogging<br />
  9. 9. Where should you blog?<br />Go Back to Your Goals.<br />Are you blogging to consumers, professionals, or both?<br />Do you want to increase your website rankings?<br />How comfortable do you feel with technology?<br />
  10. 10. Blogging Options<br /><br /><br /><br /><br /><br /><br />Active Rain Outside Blogs<br />
  11. 11. Blogging is a win/win<br />Your readers will get good information.<br />You will be regarded as the local expert.<br />Your name/your brand will have a shelf life.<br />You will strengthen business relationships.<br />
  12. 12. Exponential Opportunity<br />
  13. 13. Blogging Jumpstart<br /> Decide on a date within the next 2 weeks when you will:<br />Read blogs<br />Comment on blogs<br />StartMicroblogging<br />Choose a date within the next 30 days when you will:<br />Research blogging platforms.<br />Choose a blogging platform.<br />Set a date within the next 60 days to begin blogging.<br />