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Social Media for Interior Designers


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Presented as a workshop for Saddleback College Interior Design students, Spring 2013

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Social Media for Interior Designers

  1. 1. Rebecca Knapp, MBA Business Science
  2. 2. - Erik Qualman, Author
  3. 3. Mobile Social Media Stats Americans spend ~2.7 hours a day socializing on their mobile devices 92% of mobile Internet is to socialize (compared to 79% on desktops) People use their mobile phones 49% of the time for social networking Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile 50% of Twitter’s 165 million users use Twitter Mobile 200 Million+ YouTube views per day on a mobile device 30% of smartphone users access social networks via mobile browser Women ages 35-54 are the most active group in mobile socialization
  4. 4. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 7
  5. 5. 4 Zones of Social Media Channels
  6. 6. I need to eat I ate This is where I eat Why am I eating? Look at this food! I’m good at eating Why did everyone eat and leave? Let’s all eat together!
  7. 7. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 13
  8. 8. The 4 Ps The marketing mix includes the 4 Ps of Product, Price, Promotion, and Place.
  9. 9. The 5th P of Marketing Today, we need to add the fifth P to the Marketing Mix.
  10. 10. The Role of Social Media in the Consumer Purchase Process Increase Awareness Influence Desire Encourage Trial Facilitate Purchase Cement Brand Loyalty
  11. 11. What MUST you be on? What should you be on?
  12. 12. Minnesota-based KSID Studio Interior Design. Built up almost 2,000 followers for its more than 100 different boards  “Chinoiserie”  “Glamorous Boudoir”  “Pool House Lighting” Uses Pinterest to reflect its brand image rather than simply present its portfolio of work  Highly recommended by experts for this particular medium
  13. 13. Connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world “With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.”
  14. 14. Houzz’s prominent “Find Local Pros” button allows users to find an interior designer within a specific radius of his or her home, browse photos of the design firm’s projects, and read reviews written by clients. Interior designers can also interact directly with potential clients via the “Discussions” section, where users post public questions about their home environments and seek advice from other Houzz users.
  15. 15. Leading online platform to showcase & discover creative work A must for interior designers and firms Called the “LinkedIn for creative professionals” Behance makes it easy to showcase your projects: Each post prominently displays how many views it’s had Shows “appreciations” (thumbs up) and comments. Users clicking on a project thumbnail can then choose to “follow” a particular user or firm and to send a direct message
  16. 16. A potential client can: Select the “Interior Design” category Then filter the results by location, most viewed, most appreciated, most discussed, most recent, or by a specific content tag This means there are dozens of ways for your firm to connect to the right audience.
  17. 17. Productivity Apps Paper by Fifty Three If you're looking to turn your iPad into a blank slate that you can easily, beautifully fill with anything from a sketch to a flow-chart, a list to an diagram, get Paper and get creating.
  18. 18. Productivity Apps Google Goggles Search by taking a picture: point your mobile phone camera at a painting, a famous landmark, a barcode or QR code, a product, a storefront, or a popular image.
  19. 19. Productivity Apps CamScanner Turns your phone into a scanner and fax machine. Auto-crops image, enhances image quality and creates a PDF file Shares PDFs via email, fax or printed via Internet, uploaded to cloud, and managed by tagging or searching.
  20. 20. Productivity Apps 
  21. 21. Productivity Apps  Lets you post your long-term goals, and then strike off and distribute them across social networks as you surpass them.
  22. 22. Reconvene at 7:00 in BGS 233
  23. 23. What MUST you be on? What should you be on?
  24. 24. References Social Media for Interior Designers The Best Social Media Marketing For Interior Design Firms Is Visual Useful Resources on Social Media for Interior Designers Step by Step Guide to Creating a Professional Houzz Page Social Media Marketing for Designers media-marketing/ Exposure of blogs benefits designers, readers -of-blogs-benefits-designers-readers-3172283.php The Social Network ts/Social%20Network.pdf Mashable – Interior Design Interior Designers: Expanding Your Reach articleid/13499/title/expanding-your-reach. aspx Social Media for Interior Designers (SlideShare Presentation) for-interior-designers-7282140 How A Design Influencer Uses Social Media 2013/Tweeting-About-Interior-Design/
  25. 25. Access this presentation and resources at: