A revenue stream is a source of income detailed in the business model. Psychic income is perceived value that is not expressed in monetary form.
Social media marketing is the utilization of social media technologies, channels, and software to create, communicate, deliver, and exchange offerings that have value for an organization’s stakeholders.
Click on the logo or the underlined text in the slide to view examples. Brands can increase awareness with social media marketing by maintaining an active presence in the social spaces where target consumers “live.” That means engaging in social communities and publishing content as well as encouraging word of mouth communication and consumer reviews. It may even include social entertainment. Social media can even be used to support sampling and loyalty programs. Sampling means to offer a free trial of a product; these are usually mailed to consumers’ homes or distributed in stores or on the street. Social media can be used to recruit interested prospects to qualify for samples. Emergen-C, a health supplement, used this tactic to promote free samples. Whenever a user on Twitter tweeted something like “need energy” or “need to focus” Emergen-C sent a tweet requesting the person’s mailing address. A couple of days later, the tired tweeter received a gift of three samples. Social media venues offer engaging activities for consumers that can ensure they spend more time with the brand, hopefully resulting in higher levels of brand loyalty. Look no farther than social games that offer rewards for the most loyal visitors. That’s just what FourSquare does. Starbucks “mayors” earn one dollar off a cup of coffee when they visit. Tasti D-Lite, a regional ice cream chain, went even further when it developed its social media loyalty program. Customers use TreatCards—which also double as gift cards—to earn points for purchases, and those that opt in to the social media bonuses automatically earn additional points. Twitter and Foursquare accounts are updated each time the card is swiped and points are earned or redeemed. As a customer earns points, he or she can redeem them for free cones.
Mobile Social Media Stats
Americans spend ~2.7 hours a day socializing on their mobile devices
92% of mobile Internet is to socialize (compared to 79% on desktops)
People use their mobile phones 49% of the time for social networking
Over 1/3 of Facebook’s 600 million+ user base uses Facebook Mobile
50% of Twitter’s 165 million users use Twitter Mobile
200 Million+ YouTube views per day on a mobile device
30% of smartphone users access social networks via mobile browser
Women ages 35-54 are the most active group in mobile socialization
Minnesota-based KSID Studio Interior Design.
Built up almost 2,000 followers for its more than 100
“Pool House Lighting”
Uses Pinterest to reflect its brand image rather than
simply present its portfolio of work
Highly recommended by experts for this particular medium
Connects millions of homeowners, home design
enthusiasts and home improvement professionals
across the country and around the world
“With the largest residential design database in the
world and a vibrant community powered by social
tools, Houzz is the easiest way for people to get the
design inspiration, project advice, product
information and professional reviews they need to
help turn ideas into reality.”
Houzz’s prominent “Find Local Pros” button allows
users to find an interior designer within a specific
radius of his or her home, browse photos of the
design firm’s projects, and read reviews written by
Interior designers can also interact directly with
potential clients via the “Discussions” section, where
users post public questions about their home
environments and seek advice from other Houzz
Leading online platform to showcase & discover creative work
A must for interior designers and firms
Called the “LinkedIn for creative professionals”
Behance makes it easy to showcase your projects:
Each post prominently displays how many views it’s had
Shows “appreciations” (thumbs up) and comments.
Users clicking on a project thumbnail can then choose to
“follow” a particular user or firm and to send a direct message
A potential client can:
Select the “Interior Design” category
Then filter the results by location, most viewed, most
appreciated, most discussed, most recent, or by a
specific content tag
This means there are dozens of ways for your firm to
connect to the right audience.
Paper by Fifty Three
If you're looking to turn your iPad into a
blank slate that you can easily, beautifully
fill with anything from a sketch to a
flow-chart, a list to an diagram, get
Paper and get creating.
Search by taking a picture: point your mobile phone
camera at a painting, a famous landmark, a barcode or
QR code, a product, a storefront, or a popular image.
Turns your phone into a scanner and fax machine.
Auto-crops image, enhances image quality and creates
a PDF file
Shares PDFs via email, fax or printed via Internet,
uploaded to cloud, and managed by
tagging or searching.
Social Media for Interior Designers
The Best Social Media Marketing For Interior Design
Firms Is Visual
Useful Resources on Social Media for Interior Designers
Step by Step Guide to Creating a Professional Houzz Page
Social Media Marketing for Designers
Exposure of blogs benefits designers, readers
The Social Network
Mashable – Interior Design
Interior Designers: Expanding Your Reach
Social Media for Interior Designers (SlideShare
How A Design Influencer Uses Social Media
Access this presentation and resources